The document discusses a company called Nano DeCopier that developed a machine called the Nano DeCopier to pulp paper and securely destroy documents. It discusses issues the company may face such as the economic downturn, increased competition, and regulations. It evaluates three business options: selling just the machine, providing document destruction as a service, or converting the pulp into new products. Option C of converting the pulp into new products is recommended as being the most financially viable.

1. Irreversible document destruction Nano DeCopier By: Jared Orkin Lisa Bui Eddie Basiliere Chris Mowbray

2. Company Background Sushil Bhatia Direct link to the increase in the use of paper and the increase in industry espionage Document Security and I.D Theft. Poor disposal practices How can one safeguard this classified information and more specifically effectively destroy this material once it has served its purpose?

3. Company Background The Nano DeCopier (Paper Pulper) What Exactly is the Nano DeCopier? Reduces paper to pulp in a 3 minute cycle. Non Toxic “green” cleaning mixture. Pulp can equivalent up to 250 sheets of paper. The Industry Evolved from burning papers, to incinerators, to shredders, and pulping machines. The US government was spending more than a billion dollars a year on document destruction equipment. None of the equipment was 100% successful. Most importantly in high secure venues materials needed to be shredded onsite.

4. Business: Issues and Concerns Economic downturn Could they be successful even though the economy was doing bad? The increase of people entering the destruction market 20% increase from 2007 to 2008 What made JMD more promising than other products out there? Granted people were going green, was the Nano-DeCopier cheaper and more useful than other destruction machines? Will people buy this product? Regulation issues - making sure that everything is passed by the EPA/NAID Hanna Paper Recycling Northeast Data Destruction

5. Business: Issues and Concerns Identity theft Growing problem - 9.9 million victims as of 2008- increase of 22% from previous year Fastest growing crimes in the US Physical flaws - too big? too small? How to make the product more home/user friendly? How to package the product so it doesn’t break? How to advertise their product better Not really known, target more markets? How to market their product better Issues regarding mass production making enough so the entire market wants to purchase Will staples or office max want to buy a lot of this product?

6. Chemistry: Issues and Concerns How to utilize the ink? recycle the ink properly? Other ways to use? What to do with the pulp? Service or product company? What to do if the product spills? Is there a manual? Waste of water? 2 gallons of water used every time

7. Business: Recommendations Option A Sell only the Nano DeCopier. Also sell Nano DeCopier Supplies, i.e: D-1200 Cleaning Fluid. This is a simple sales strategy that can eventually pay off for the company. Become specifically a product company.

8. Assessing the Financials

9. Business: Recommendations Option B Provide Services The company will provide the service to collect pulp. Sell the pulp to paper mills. Reasonable strategy according to financial information. Opportunity for extra revenue! By year 5 Option B would generate a NIBT of $14,919,770!

10. Business: Recommendations Option C Convert the products ourselves. Pulp to create the products is free! Cost to convert the product is high, but the revenue received from sales substantially higher! By year 5 option C would generate a NIBT of $18,070,370! Financially, entering this market has a substantial upside with minimal risk. BEST SALES STRATEGIC DECISION!

11. Assessing the Financials

12. Business: Recommendations Online! Develop a new website, more user friendly Stronger Advertising of Products Free product to sell

13. Chemistry 101: Recommendations What is the Printed Ink made up of? Pigments and Synthetic Polymers What is this D12 Solution made out of? Modified Cellulose and Polyoxyethylene Cellulose: enhances the detachment of the ink particle from the paper by partial hydrolysis of the fiber Polyoxyethylene: The supporting copolymer polyoxyethylene causes foaming which removes the detached ink particles by flotation.

14. Chemistry 101: Recommendations What to do with the SLUDGE? Once the ink has been deinked the polymer has become a high density polymer, which is crosshatched and cannot be reformed. This sludge also creates concern about the presence of metals, polychlorinated biphenyls and even dioxin Incinerator Composted Landfilled Used in concrete and Gravel Roads LandSpreading

15. Consequences Option C: Sell products, services and converted products ROI is GREATER Market is Lucrative Raw materials are Nearly Nothing. LandSpreading Made up of mostly organic raw materials such as: Vegetable oils Esters Fatty Acids Provides nutrients to soil for structure stability. Calcium carbonate that is present will act as a lime substitute which helps balance overly acidic conditions. BUSINESS CHEMISTRY

16. Questions?