4. Leonidas Jacket
The most versatile hard-shell jacket. Four-way
stretch HyVent® 2L provides durable, multi-layer
waterproofing that remains breathable and
comfortable during stages of intense climbing.
Constructed with leak-proof fully taped seams to
keep moisture from seeping in during prolonged
exposure to wet conditions. Fully adjustable, helmet-
compatible hood has a laminated brim for additional
coverage. Cuffs adjust with non-abrasive molded
tabs.
5. Harnesses kinetic energy when you walk
Produces enough power to charge any small device
such as cameras, and cellphones
App links to Bluetooth via wifi to show you your
position, altitude, pace, and energy
Automatically updates with your stats and
geographical location
Share journals and photos via social media
Send an emergency S.O.S. Signal. Offers a sense
of security and safety to the explorer
The GPS can be used as a safety device for Women,
Children, and even those with Alzheimer's.
FootPower Hiking Boot
11. Packaging
CDA redesigned the entire global packaging
system for The North Face, to demonstrate
the company's efforts towards greater
environmental sustainability as well as to
communicate its technological leadership
in the outdoor industry.
The redesigned system now
incorporates materials with 100%
post-consumer waste, and prints
with environmentally-friendly inks.
14. r Stop Exploring- Speaker Series
Top athletes from The North
Face® share tales of adventure
and extreme endurance in a live
speaker series.
The North Face Never
Stop Exploring Speaker
Series is bringing a
handful of highly
accomplished outdoor
adventurers to various
towns across the U.S.
15. or or outdoor Installations like rock climbing wall
Guests will definitely take
the chance to snapshot
their Friends struggling to
the top. Once the photo is
uploaded to Instagram,
tweeted on Twitter, or
posted on Facebook,
all followers are going to
see the North Face brand
logo.
16. anding- foldable poster
Describes what the customer's five senses will experience as they enter
a North Face retail store. They will be attached to ads in magazines and
hand out during racing event.
17. App for cell phone
Full access to The North
Face® gear, expedition
videos, barcode and QR
scanner, product reviews,
and GPS store locator –
when and where it’s
convenient for you.
18. Challenge yourself to run, climb
and hike more, track your
performances and get on the
leaderboard. In the spirit of
Never Stop Exploring, you
can discover new limits and
share every moment with your
friends.
19. Target Market
Athletes, Hikers, Backpackers, Mountaineers, cyclists, ect.
Sports minded people- wannabe athletes and/or those who
like the "fit" image
College students ages 18-30
Lead Active lifestyles ages 30-55
Active Families/children
Gadget Man -affluent male who must have the latest
technological gadget"
Retired/Older
20. Promotion
Customers will receive a free survival grenade with each
purchase
The Survival grenade features the 2015 mountain die-cut tag
22. Competition- Smart Shoes
ZAPPS Global.-
"Survivor"
hiking boot
Electricity-generating, satellite-based
locator system, high-intensity strobe
light, sound beacons, frost bite toe
warmers and an electronic fire-starter.
Uses a sensor, a microprocessor and a
motorized cable system to automatically
adjust the shoes' cushioning. The sensor
under the heel measures compression
and decides whether the shoe is too soft
or firm. Battery-powered.
Adidas “One”
Re-chargeable and fits nearly any shoe
size. Real-time syncing between GPS
SmartSoles and tracking portal.
Smartphone Compatible. Detailed
reporting, shows past location/activity
history.GTX
23. Competition- Waterproof Jacket
NeoShell
Bounder Jacket
NeoShell™ technology from Polartec® brings
breakthrough performance to backpackers,
backcountry skiers and other adventurers.
NeoShell blocks wind and water like a hard
shell, but is also breathable, stretchy, soft and
quiet, like a soft shell.
Dry.Q™
Combines the abrasion resistant Dry.Q™
Elite waterproof, breathable technology with
the dry wicking performance of Dry. Q™
EVAP to banish moisture while taking a
beating.
Hyaction™
Jacket
Gore-Tex
This is one of the most versatile waterproof
shells on the market. Its clean design,
ergonomic fit and top quality finish make it
an exceptional choice for any mountain
sport.
Beta AR GTX
Pro Jacket
24. Distribution
There are approximately 36 retail locations in the united
states and dozens more worldwide.
Some of The North Face's Authorized retailers include:
The North Face 100 Running Camps are a fantastic way to learn from some of Australia’s best coaches & athletes. Led by Hanny, these camps will introduce to you the most important components of training for and racing in, The North Face 100. Both camps are ideal preparation for athletes targetting the 50km race as well as the 100km event. The camps are also the only opportunity that runners can have on the exclusive Ironpot Ridge private property section. By participating in both weekends of training, you will have the opportunity to run almost the entire 100km and 50km courses.
This rock climbing wall branded with North Face labels is an awesome asset to the brand that loves outdoors. Rock Climbing walls are excellent photoopportunities. Guests will definitely take the chance to snapshot their friends struggling to the top. Once the photo is uploaded to Instagram, tweeted on Twitter, or posted on Facebook, all followers are going to see the North Face brand logo. Had this been a typical grey rock wall at a North Face event, it wouldn’t have gained any social media attention.
• Shop the largest and latest assortment of technical apparel, equipment, footwear and accessories. • View product descriptions, features, and specifications.• Read product reviews while you shop.• Scan product barcodes in the store you’re shopping to get product information, and find alternate sizes and colors.• Email or share products with your friends on Facebook and Twitter.• Scan QR codes to learn more about store and community events.• Find a store using GPS capabilities, or search by city and state.• Instant access to store hours, phone numbers, and driving directions.• Sign in as a registered user and load saved addresses and order information associated with your account on thenorthface.com for a fast checkout process. • Watch expedition videos and read blogs from our athletes.
