Outsourcing is a critical business strategy for organizations looking to grow and scale their operations while continually creating competitive advantages. Too many businesses though make outsourcing decisions based on table stakes like low prices and meeting specifications than ease of doing business values. Through this mini-lecture, you'll learn to look past the common reasons for outsourcing failures and into creating longer lasting partnership relationship that meaningfully mobilizes your agency. Who’s it for: Agency leaders, C-suite executives, & Start-up Founders

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Transforming Outsourcing to
Drive Agency & Startup Success

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You need something more.

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● Seems faster
● Immediate experience
● Capital costs
● Communication challenges
● Program management
● Culture impact
● Risk owned
In or (buy)out?
● Relatively quick to start
● Immediate broad experience
● Predictable costs
● Vision alignment
● Baseline refinements
● Operations flexibility
● Risk shared
axelerant.com/resources/articles/drupal-outsourcing-global-partnerships-the-new-normal
● Initial slowness
● Experience takes time
● Resource consumption
● Eased onboarding
● Innovation internalized
● Established culture
● Churn risk

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Ready to outsource?

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When is outsourcing easy?

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Companies say that outsourcing vendors...
Have lack of
leading practices
Have high staff
attrition rates
Don’t provide
enough innovation
Reactive rather
than proactive
Lack of cross
provider integration
Poor service
quality
Lack of internal
integration
Unqualified
resources
deloitte.com/ro/en/pages/operations/articles/global-outsourcing-survey-2016.html

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When you can’t afford to fail.

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What a successful partnership journey looks like.

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Who is the perfect partner?

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Value-Driven Decisions
• Consultative Support
• Shared Value Creation
Internal Alignment
• Empathy Centered
• Knowledge Sharing
Feedback Cycles
• Net Promoter Score (NPS)
• Routine Touchpoints
Maturity Model
• Relationship Framework
• Partner Journey Mapping
Clear Communication
• Preemptive Selection (-1% Hired)
• Facilitated By Tech
Key Ownership
• Success Manager (SM)
• Operational Streamlining
People Development
• Key Performance Indicators (KPIs)
• Enabled Continuous Learning
Customer Driven Processes
• Custom-tailored Workflow
• Partner Priority Focus
Quality Team Members
• Low Churn/Turnover
• Dependable Forecasting
Agency
Partner Success
Management

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Thank You
Michael Cannon
Chief Revenue Officer
Axelerant Technologies
michael@axelerant.com
RESOURCES
● axelerant.com/resources/articles/why-agencies-choose-offshore-drupal-development-in-2017
● axelerant.com/resources/articles/how-we-map-drupal-agency-partner-success-journeys
● axelerant.com/resources/articles/drupal-agencies-outsourcing-partners

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B2B
Elements
Value
Pyramid
hbr.org/2018/03/the-b2b-elements-of-value