The Next Internet Revolution
Adrian Kinderis Chief Executive  AusRegistry International @adriankinderis
 
What’s a domain name?
google.com google.com.au
Revolution
The way we  navigate  our way  through the internet  will   be very different tomorrow.
 
 
 
Domain Names. The obvious choice.
 
 
 
 
 
 
 
It’s all about to change.
Finally. After 25 years. Domain names are evolving.
Creating a new frontier of  digital real estate.
 
 
New Top-Level Domains  Beyond.com
Who?  Why?  Competition, Choice, Freedom What?  A slice of Internet Real Estate  When?  Qtr 3, 2011
 
 
.brand
x5.bmw .bmw dealers.bmw
 
Protection & Control
 
 
 
Greater  relevance . Greater  choice .  Greater  control . Greater  recall .
 
.when
Price to secure .anything Three costs: Application costs ~$185k Consultant costs – Per case basis  Registry Costs – Per case basis
 
Questions? @adriankinderis

The Next Internet Revolution

Editor's Notes

  • #2 New front page to be created.
  • #13 .com - a population of 90 million. Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently. Limiting accessibility and usability of the internet… Change is the only opportunity to cut through.
  • #23 .com - a population of 90 million. Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently. Limiting accessibility and usability of the internet… Change is the only opportunity to cut through.
  • #24 Beyond .com The internet is changing to allow visionaries to build new real-estate…Create new opportunity and move away from the norm. New domain spaces can be created….New Opportunities are born. Just like those visionaries who “build a new waterfront” when they ran out of space in Dubai. Those willing to innovate will now be able to think beyond .com.
  • #28 Mitch will provide a new graphic... A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.