The document discusses the upcoming introduction of new generic top-level domains (gTLDs) by ICANN as the next revolution for the internet. It notes that after 25 years, domain names are evolving beyond .com by creating new opportunities for digital real estate in top-level extensions like .brand, .when, or anything else. This will allow for more choice, control and relevance for internet users and businesses, though applying for and running a new gTLD will involve application, consultant, and ongoing registry costs.