The New Norm

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Three trends in digital that are here to stay: 1. The impact of mobile on web UX. 2. Apps – from digital to real life. 3. The pickle with (online) advertising. By Kasia Wyser-Pratte SVP & Executive Creative Director at Velocidi

Design Business Technology

The New Norm
3 Trends In Digital That Are Here to Stay

Kasia Wyser-Pratte | SVP, Executive Creative Director
July 5 2012

The Big
1. The Impact of Mobile on Web UX.
2. Apps – From Digital to Real Life.
3. The Pickle with (Online) Advertising.

The Impact of Mobile on Web UX:
Exploration
target.com New type of ecommerce experience that’s purposeful,
attractive, and exploratory.

The Impact of Mobile on Web UX
Exploration
Storytelling through vertical scrolling.
Lessons learned from tablet UX.

target.com

The Impact of Mobile on Web UX
Exploration
Interactive product preview.
Hot spots with product info.

target.com

The Impact of Mobile on Web UX
Exploration

Persistent yet discrete navigation system.

target.com

The Impact of Mobile on Web UX
The Waterfall Effect
Grid based ﬂow and Flipboard impact.

The Impact of Mobile on Web UX
The Waterfall Effect
Art of the Trench, Burberry.

artofthetrench.com

The Impact of Mobile on Web UX
The Waterfall Effect
Jay Z’s Life + Times.

lifeandtimes.com

The Impact of Mobile on Web UX
The Waterfall Effect
Torani.com

torani.com

Apps – From Digital to Real Life
stitchigram.com Bridging the Gap.

Apps – From Digital to Real Life
Instagram
Pillows and blankets with your Instagram photos.

stitchigram.com

Apps – From Digital to Real Life
Instagram
Postcards with your Instagram photos – Postagram.

postagram.com

Apps – From Digital to Real Life
Instagram
Books, posters, t-shirts, stickers, and magnets with
your Instagram photos – Printstagram.

printstagr.am

Apps – From Digital to Real Life
Instagram
App inspired, real life product development –
Instagram Camera.

fastcodesign.com

Apps – From Digital to Real Life
Instagram
The Payoff.

techcrunch.com

The Pickle with (Online) Advertising
oldspice.com New platforms, new approach.

The Pickle with (Online)
Advertising

Facebook’s sharable ad units.

4.mshcdn.com

The Pickle with (Online)
Advertising
Games are contagious: Stride’s ridiculously long
lasting banner ads.

mashable.com

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The New Norm

1. The New Norm 3 Trends In Digital That Are Here to Stay Kasia Wyser-Pratte | SVP, Executive Creative Director July 5 2012

2. The Big 1. The Impact of Mobile on Web UX. 2. Apps – From Digital to Real Life. 3. The Pickle with (Online) Advertising.

3. The Impact of Mobile on Web UX: Exploration target.com New type of ecommerce experience that’s purposeful, attractive, and exploratory.

4. The Impact of Mobile on Web UX Exploration Storytelling through vertical scrolling. Lessons learned from tablet UX. target.com

5. The Impact of Mobile on Web UX Exploration Interactive product preview. Hot spots with product info. target.com

6. The Impact of Mobile on Web UX Exploration Persistent yet discrete navigation system. target.com

7. The Impact of Mobile on Web UX The Waterfall Effect Grid based ﬂow and Flipboard impact.

8. The Impact of Mobile on Web UX The Waterfall Effect Art of the Trench, Burberry. artofthetrench.com

9. The Impact of Mobile on Web UX The Waterfall Effect Jay Z’s Life + Times. lifeandtimes.com

10. The Impact of Mobile on Web UX The Waterfall Effect Torani.com torani.com

11. Apps – From Digital to Real Life stitchigram.com Bridging the Gap.

12. Apps – From Digital to Real Life Instagram Pillows and blankets with your Instagram photos. stitchigram.com

13. Apps – From Digital to Real Life Instagram Postcards with your Instagram photos – Postagram. postagram.com

14. Apps – From Digital to Real Life Instagram Books, posters, t-shirts, stickers, and magnets with your Instagram photos – Printstagram. printstagr.am

15. Apps – From Digital to Real Life Instagram App inspired, real life product development – Instagram Camera. fastcodesign.com

16. Apps – From Digital to Real Life Instagram The Payoff. techcrunch.com

17. The Pickle with (Online) Advertising oldspice.com New platforms, new approach.

18. The Pickle with (Online) Advertising Facebook’s sharable ad units. 4.mshcdn.com

19. The Pickle with (Online) Advertising Games are contagious: Stride’s ridiculously long lasting banner ads. mashable.com

20. Thank you.

The New Norm

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