AWS Customer Presentation - Freelancer.com

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  • AWS Customer Presentation - Freelancer.com

    1. 1. Customer Presentations<br />David Harrison<br />Vice President of Engineering, Freelancer.com<br />
    2. 2. The<br />Next<br />Big<br />Thing<br />David Harrison<br />Vice President of Engineering<br />Freelancer.com<br />email: david@freelancer.com<br />twitter: @freelancer<br />
    3. 3. It’s 2011.<br />World Population<br />6,845,609,960<br />Number on the Internet 2,080,000,000 (30.3%)<br />Source: Internet World Stats & United Nation<br />
    4. 4. The other <br />70% <br />of the world’s <br />population are<br />about to join <br />the Internet.<br />
    5. 5. Worldwide Internet Penetration 2011<br />North America<br />266 million users<br />77.4% penetration<br />Europe<br />475 million users<br />58.4% penetration<br />Asia<br />825m (of 3834m)<br />21.5% penetration<br />Africa<br />110m (of 1014m)<br />10.9% penetration<br />Latin America<br />204m (of 592)<br />34.5% penetration<br />
    6. 6. Worldwide Internet Growth 2000-2010<br />The other 5,000,000,000 people are coming…<br />
    7. 7. The other 5 billion<br />are on an average wageof $10 or less per day <br />
    8. 8. Simultaneouslyevery industry is now digitised.<br />
    9. 9. We are the global labour exchange<br />We Empower Entrepreneurs. <br />Globally.<br />
    10. 10. We provide the productivity tool to assist those with a spark of an idea turn it into reality.<br />
    11. 11. “If I just have the spark of an idea now, I can get a designer in Taiwan to design it. I can get a factory in China to produce a prototype. I can get a factory in Vietnam to mass manufacture it. I can use Amazon.com to handle fulfilment. I can use Freelancer.com to find someone to do my logo and manage my backroom. And I can do all this at incredibly low prices. The one thing that is not a commodity and never will be is that spark of an idea.”<br />“America’s Dream Team” (Tom Friedman)<br />New York Times Editorial 2010<br />
    12. 12. Freelancer Globally<br />Started in 2004<br />World’s largest outsourcing marketplace<br />> 2,600,000 users from >234 countries / regions<br />> 1,000,000 posted projects to date<br />> $95,000,000 spent through site to date,roughly equivalent to saving western businesses $500m to $1b in costs.. in $200 projects..<br />In top 250 websites globally (Alexa)<br />
    13. 13. We needed a platform that could scale to meet our vision<br />
    14. 14. Online Outsourcing<br />and<br />Cloud Computing<br />
    15. 15. Why Cloud, Why AWS ?<br />Focus on our strengths, outsource the rest<br />Amazon is an engaged technical player<br />Amazon uses its own tech<br />A strong clear API<br />
    16. 16. S3<br />Simple Storage Service<br />EC2<br />Elastic Compute Cloud<br />EBS<br />Elastic Block Store<br />CloudFront<br />IAM<br />Identity and Access Management<br />
    17. 17. You can start a company off a credit card.<br />
    18. 18. Integrate a web application with S3<br />
    19. 19. Migrate an online store to EC2<br />
    20. 20. Install a Rails App on EC2<br />
    21. 21. Execute, Execute, Execute !<br />Respond<br />Experiment<br />Deploy<br />
    22. 22. Freelancer technology stack<br />
    23. 23. Network Architecture<br />
    24. 24. A few statistics<br />Between 10-15k users on-site at any time<br />> 80 instances (c1.xlarge and m1.xlarge)<br />> 15TB of EBS storage<br />> 450GB of S3 storage (in 20-40KB files !)<br />Our databases serve:<br /><ul><li>> 310M requests per day
    25. 25. > 678G of returned results traffic per day</li></ul>Our web hosts serve > 29M HTTP requests per day<br />
    26. 26. Scale, scale, scale ! Next stop 10M users, then onto 100M !<br />Rolling out instances in more geographic locations(Europe, Singapore, Tokyo)<br />Route 53<br />Amazon Linux AMI<br />What next ?<br />
    27. 27. There’s never been a better time to start a company.<br />
    28. 28. www.freelancer.com<br />

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