China is the world’s largest motorcycle market, selling about 26.95 million motorcycles in 2014. Motorcycles have become a pillar industry in the modern Chinese economy and represent an important part of the automobile industry.

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MOTORCYCLE
MARKET
IN CHINA
SEPTEMBER, 2015
Daxue香港 上海 北京
Consulting

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MOTORCYCLE
MARKET IN CHINA
The motorcycle market in China developed
comparatively late. Whereas motorcycles first
became popular in the 1920s in Europe and
America, China wouldn’t begin producing them
until 1951.
Today, China is the world’s largest motorcycle
market, selling about 26.95 million motorcycles
in 2014. Motorcycles have become a pillar
industry in the modern Chinese economy and
represent an important part of the automobile
industry.
Of course, motorcycles are not popular only in
China. The top 10 markets for motorcycles in the
world are China, India, Indonesia, Vietnam, Brazil,
Thailand, Philippines, the United States, Pakistan
and Taiwan.

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Why are
motorcycles
so popular in
developing
countries?
cars, not only to purchase but also the operating
costs are generally less (fuel, repair, etc,). Take
a Zongshen ZS100-S for instance: the average
fuel consumption is 1.9 liters per 100 km, a figure
lower than many hybrid automobiles. The use
of motorcycles has less of a polluting impact
compared to cars, and two-wheelers are less
regulated in terms of insurance or licensing,
further reducing their costs.
Motorcycles are
much cheaper than
Motorcycles are
a pillar industry of
China’s national economy
26.95 million
motorcycles sold
in 2014

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Another positive note is motorcycles are faster in
cities: Li Bin, the Secretary of China’s Automobile
AssociationofMotorcycles,publishedatestresult
showing how motorcycles are the quickest
means of transportation in terms of commute
time, followed by buses. Cars were ranked
slowest. Riding a motorcycle not only means
quicker commutes and a reduced contribution
to road congestion, but also greater ease and
convenience in parking due to their smaller size.
However, production and sales of motorcycles
in China are about to shrink. The industry was
effected by the global recession in 2008, and is
set to continue its decline based on an average
decrease over the past 5 years. The domestic
motorcycle market will decline by around 8% in
the future.
However, strongbusinessopportunitiesremain
indifferentsegmentsofthemotorcycleindustry
due to transformations in the market.

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Are motorcycles
in China
a means of
transport, leisure
or entertainment?
Motorcycles are generally used for two purposes:
as a mean of transportation, and/or for leisure and
entertainment. For transportation, the motorcycle
market in China can be subdivided into two
segments; road motorcycles and scooters. The
demandforroadmotorcycleshasdeclinedheavily
in the last years.
ROAD MOTORCYCLES SCOOTERS

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Motorcycles
as means of
transport
In 2014, sales of domestically produced
motorcycles fell about 8.48% compared to the
previous year. This decrease is attributed to
two reasons. First, the living standards in rural
areas are increasing in China. Motorcycles are
normally multi-purpose vehicles in China. For
example, in addition to personal transportation,
they might also be used for cargo or as passenger
vehicles. With improved living standards,
motorcycles have been replaced by small cars
and more affordable e-bikes and scooters.
Motorcycles
e-bikes
micro-cars

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The second reason for the sales decline are
the limitations or outright bans set in many
Chinese cities, as the government works to
promote security and less pollution in cities.
These bans are the reason scooters, the second
biggest segment in the motorcycle market in
China for transportation, are so popular and why
the domestic market for scooters continues to
grow. E-scooters in particular are being used
by more and more people in the cities as a
mean of transport, although the government is
imposing more regulations on the use of lead-
acid batteries. By 2018, the world annual sales of
e-motorcycles is estimated to be approximately
18.7 million, with most being sold in China.
Electric-drive products are definitely the future
trend in the motorcycle market in China. The
launch of Wuyang-Honda electric motorcycles
was a major cue to other electric two-wheeled
manufacturers to begin their entrance into the
market.

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Motorcycles
as means of
leisure &
entertainment
Sales for large displacement motorcycles
(≥400cc) for the purpose of leisure and
entertainment continues to grow. In 2014,
domestic sales of large displacement
motorcycles increased by 231.82%. With the
transformation of the motorcycle market in China,
market analysts see a future growth point in the
motorcycle leisure and entertainment industry.
+231.82%
Large displacement motorcycles
domestic sales

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Chinese people are seeking more personalized
lifestyles, tending to choose larger
displacements, higher performance, more
stylish designs and high-tech motorcycles as a
leisure and entertainment tool. The demand for
large displacement motorcycles will increase
year after year. Domestic companies in this
sector will have to pay more attention to this
market segment, and invest in the research and
development of large displacement motorcycles
in order to launch more models. Currently, the
top five Chinese motorcycle manufacturers for
recreation purposes are Lifan, Loncin, Zongshen,
Jialing and Qingqi.

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