Being a digital marketer isn’t just about knowing how to post on social media platforms. It’s about far more than that. In the fast-paced business environment of today, apart from the basic skills of marketing, digital marketing experts need to strike a balance between creative and critical thinking skills that include knowledge of available platforms and a keen ability to identify new opportunities. Here’s a list of the 7 most demanded skills in 2016 that digital marketers in India must possess to achieve success. At NSDM INDIA (A Premier Digital marketing Training institute in Pune) we help individuals acquire digital marketing skills that helps in career growth or growing their business

2. Mobile Marketing
• Mobile devices have phenomenally risen to
prominence in the past few years and a surprisingly
large number of businesses in India are not
prepared for the mobile market. Their websites are
not mobile ready, nor do they have any apps to
engage with their customers. As a result, there’s a
huge gap between the demand and availability of
mobile marketing skills and to succeed, digital
marketers of the future need to learn it real fast.
www.nsdmindia.com

3. Content Marketing
• When someone says, “Content is king”, they are not
lying. Everything is content – images, blog posts,
eBooks, infographics, videos – everything. Good
content isn’t easy to get and it does not always
come cheap. When done right, content marketing
can help increase engagement, SEO, leads and
ultimately sales in a big way.
www.nsdmindia.com

4. Conversion Rate
Optimization
• Conversion rate optimization (CRO) is one of the
least studied topic in digital marketing. It helps you
test different versions of a web page to find out
which version works best to draw attention of your
audiences. In other words, it is the web version of
the software A/B testing theory. If you truly want to
be the most effective digital marketer, you need to
learn how to start doing this more often.
www.nsdmindia.com

5. Search Engine Optimization
• The basics never go out of fashion. And in the case
of digital marketing, search engine optimization
(SEO) will never be an outdated skill to possess. It
is extremely important for digital marketers to know
exactly how elements of SEO like title tags, Meta
description, and keyword density can benefit search
rankings of their organization’s web presence.
www.nsdmindia.com

6. Search Engine Marketing
With Google AdWords
• A digital marketer is incomplete without search
engine marketing (SEM) skills and SEM is
incomplete without Google AdWords. It is the
essential component in reaching out to a highly
targeted set of audiences. It can be quite
complicated for a novice and can turn out to be
really expensive if done wrong. But when done
right, it is the most reliable way to drive highly
targeted traffic, get relevant leads and generate
sales effectively from digital platforms.
www.nsdmindia.com

7. Facebook Advertising
• Facebook advertising today is just as important as
Google AdWords. Facebook’s sheer size makes it
an essential component in any digital marketing
strategy. Not only that, Facebook has the capacity
to drive traffic that is just as relevant for any
business as Google. And just like Google AdWords,
it takes a while to understand how it works and how
to leverage its full capacity for your benefit.
www.nsdmindia.com

8. Social Media Marketing
• Social media marketing is very different from running
Facebook ads. It’s about engaging the audience in a
meaningful dialogue through content. This interaction
between the audience and the brand must acquire a
human touch, so that audience believes that the brand
is truly interested in solving a real world problem for
them and is not just another business with no
personality associated with it. This humanization of the
brand is a skill that few digital marketers possess and
can prove to be a highly valuable addition to their skill
set.
www.nsdmindia.com

9. NSDM INDIA
• At NSDM INDIA, we closely work with each of our students to
prepare them as digital marketers of the future. Our industry
driven Digital Marketing Course in Pune is designed to
emphasize on practical, hands-on knowledge that can only
be acquired by working on live projects under the guidance of
expert coaches who themselves have acquired experience
over many years of working with top global brands.
• So if you want to prepare yourself for a future in the field of
digital marketing, make sure to include these skills in your
training because only then you would be able to navigate the
digital ecosystem of the future and achieve success as a
digital marketer.
www.nsdmindia.com