Western, Northern, Eastern, and Southern Europe were listed along with their respective countries. The document then discussed smartphone adoption rates across Europe, with 39% of Europeans owning a smartphone. Barriers to smartphone ownership like existing phones working fine and cost were mentioned. Mobile internet access and use of social networks via smartphones in Europe were 47% and 57% respectively. Popular smartphone apps were listed as contact, navigation, social networking, weather, and entertainment apps. Location-based services awareness and usage in Europe found that almost half have never heard of them, and only 12% use them. The document concluded that context through location is important for apps and services, and the brand that can add most value to context will be most successful.
Mobile Software Market Update & Ecosystem: 2Q13Brad Weekes
Mobile software exits are ramping sharply, on pace for 44% YoY growth in transaction volume. SEG has been closely tracking mobile software M&A for years, giving us exceptional insight into industry trends, deal volume, exit multiples, most active buyers, deal structures, and more. We've summarized some of this intel in our Q2 Mobile Software M&A Report, available at no cost.
A presentation given at the end of the Transport Technology Forum in Adelaide on 23 November 2009. The presentation was to both look at the increasing importance on mobile in relation to the conference proceedings as a form of summary
Gemalto Roaming Cloud enables Mobile Operators to launch Wi-Fi Roaming with minimum effort and maximum impact.
Presentation given at WBA roundtable in Paris (Wireless Broadband Association) on June 21st.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
This report contains the Turkey overview of IAB digitalSCOPE 2014 Research Study. The digitalSCOPE 2014 Report enlightens media consumption and online habits in digital society. The report has been prepared with contribution of IAB Poland, IAB Bulgaria, IAB Macedonia, IAB Romania, IAB Serbia, IAB Slovakia, IAB Slovenia and IAB Turkey.
Mobile Software Market Update & Ecosystem: 2Q13Brad Weekes
Mobile software exits are ramping sharply, on pace for 44% YoY growth in transaction volume. SEG has been closely tracking mobile software M&A for years, giving us exceptional insight into industry trends, deal volume, exit multiples, most active buyers, deal structures, and more. We've summarized some of this intel in our Q2 Mobile Software M&A Report, available at no cost.
A presentation given at the end of the Transport Technology Forum in Adelaide on 23 November 2009. The presentation was to both look at the increasing importance on mobile in relation to the conference proceedings as a form of summary
Gemalto Roaming Cloud enables Mobile Operators to launch Wi-Fi Roaming with minimum effort and maximum impact.
Presentation given at WBA roundtable in Paris (Wireless Broadband Association) on June 21st.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
This report contains the Turkey overview of IAB digitalSCOPE 2014 Research Study. The digitalSCOPE 2014 Report enlightens media consumption and online habits in digital society. The report has been prepared with contribution of IAB Poland, IAB Bulgaria, IAB Macedonia, IAB Romania, IAB Serbia, IAB Slovakia, IAB Slovenia and IAB Turkey.
Social Media Around Belgium (Presentation IAB Breakfast)Elias Veris
Social Media stats around Belgium, and why Belgium should be ashamed of itself.
A presentation given for the IAB breakfast.
For European/Worldwide results, check the core presentation at http://slidesha.re/p4CUAz .
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
In this inaugural survey of approximately 2,000 Australian consumers – part of a global Deloitte four year longitudinal study of 37,000 consumers spanning 22 countries – there are six emerging trends led by smartphone penetration. http://www.deloitte.com/au/mobileconsumer
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
Social Media Around Belgium (Presentation IAB Breakfast)Elias Veris
Social Media stats around Belgium, and why Belgium should be ashamed of itself.
A presentation given for the IAB breakfast.
For European/Worldwide results, check the core presentation at http://slidesha.re/p4CUAz .
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...Tempo OMD Hellas SA
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
In this inaugural survey of approximately 2,000 Australian consumers – part of a global Deloitte four year longitudinal study of 37,000 consumers spanning 22 countries – there are six emerging trends led by smartphone penetration. http://www.deloitte.com/au/mobileconsumer
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
HOT - Google report for Mobile Marketing in Vietnam Q4 2013Hai Dongkixot
This survey is designed to gain insights into how consumers use the Internet on their smartphones
How are smartphones used in daily life?
How do consumers multi-task with their smartphones?
What activities are consumers conducting on their smartphones?
What role do smartphones play in the shopping process?
How do consumers respond to ads, offline and on mobile?
Storytelling: What can we learn from Hollywood?Elias Veris
Presentation given in the first Lightbulb Sessions, about how we can use the basic principles of a hollywood storyline in a presentation.
More Lightbulbsessions via #LightBS.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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2. Focus on Europe Western Europe: Belgium - Netherlands - France Luxemburg - Germany - Austria - Ireland - Switzerland - United Kingdom Northern Europe: Denmark -Finland -Norway -Sweden EasternEurope: Bulgaria -CzechRepublic -Hungary -Poland -Romania -Russian Federation-Slovakia -Ukraine Southern Europe: Spain -Croatia -Greece -Italy -Portugal -Slovenia -Turkey -Serbia Voorwoord Sedmagna nisl, volutpat in sodales vitae, fermentum et dolor. Aliquameratvolutpat. Nullafacilisi. Nunc magna lorem, ultricies at dictum in, auctorvel sem. Curabiturlaciniavariusullamcorper. Loremipsum dolor sit amet, consecteturadipiscingelit. Phasellussapienvelit, luctusnectempordignissim, placeratut diam. Phasellus in porttitornibh. Donecquis semper quam. Curabitur id quam in purusvolutpat dictum sed a massa. Donecmolestiesemquiseratfacilisisfringilla. Nam id nisi ut ligula laciniaegestas. Nuncbibendum ante sit ametnislultricesvehicula. Morbisedliberosedtortorblanditvehicula.
4. Mobile I Europe Mobile devices 39% Smartphone adoption in Europe 32% Smartphone adoption in NL N Europe = 7446 / F = none
5. Mobile I Europe Future intention – Next 6 months Q : To what extent are you planning to get each of the following appliances in the next six months? (1-5, top2%) 22% purchaseintention next 6 months in Europe Brazil, India, China: 30-40% 14% in NL – 10% in BE. N Europe = 7446 / F = none
6. Whydon’tyou have a smart phone 39% Currentphonestillworks fine 33% I don’tneedone 29% It’s tooexpensive 24% I don’tsee the benefit (yet)
9. Mobile I Europe Mobile devices 28% Smartphones with internet connection 22% in NL N Europe = 7446 / F = none
10. Mobile IDaily internet access via smartphone Q :Could you please indicate to what extent you use your smartphone to surf on the Internet? (% at least daily) 47% 23% 55% 56% 65% 64% 51% 39% N Europe = 2972 / F = If smartphone (with or without internet subscription)
15. Mobile I EuropeThe Death Valley of Apps No appsinstalled Appsinstalled N Europe = 2178 / F = Ifsmartphonewith internet / data subscription N Europe = 1774 / F = Ifappsinstalled on smartphone
16. + Contact + Convenience 68% Navigation 59% Social Networking 62% Weather forecasts 52% Information + Entertainment 61% funand games 56% music & videos
17. Getting relevant information on yourlocation (58%) Making small payments via SMS for parkings, bus,… (55%) Getting a discount/coupon whenyou walk past a shop (50%) Banking via mobile phone (49%) Operating devices in your home from a distance (48%) Gettingdetailed product information in a shop (44%) Purchase products via your mobile phone (38%) Personal location-basedads (18%)
18. Getting relevant information on yourlocation (58%) Making small payments via SMS for parkings, bus,… (55%) Getting a discount/coupon whenyou walk past a shop (50%) Banking via mobile phone (49%) Operating devices in your home from a distance (48%) Gettingdetailed product information in a shop (44%) Purchase products via your mobile phone (38%) Personal location-basedads (18%)
20. Euh…. Location-based servicesI Europe in perspectiveAwareness & usage Almost half of europeans has never heard about location-based services. 12% is using location-based services. N=2972 N=111 N=163 48% (30%) A, 8% U 14% (30%) A, 4% U 7% (5%) A, 1% U N=45 N=164 N=92 N=77 ■ I’m a current user of LBS ■ I’ve been using LBS, but not anymore ■ I know what LBS is, but I’ve never used it ■ I have never heard about LBS N Europe = 2178 / F = Ifsmartphonewith internet / data subscription
21. Location-based servicesI Europe in perspectiveAwareness & usage Almost half of europeans has never heard about location-based services. 12% is using location-based services. My phone has the ability (53%) I’maninnovative person, I try new things (42%) N=2972 N=111 It’s fun (37%) Why? I want to track whereI’ve been/myfavouriteplaces (28%) I get promotions/otherrewardsfrom brands/companies (12%) N Europe = 232 / F = smartphonewith internet / data subscription, current users of LBS
22. Location-based servicesI Europe in perspectiveAwareness & usage Almost half of europeans has never heard about location-based services. 12% is using location-based services. Privacy concerns (37%) I don’t care (32%) N=2972 N=111 I don’tknowhow I can benefit (23%) Why It’s notbeneficialyet (17%) not? N Europe = 232 / F = smartphonewith internet / data subscription, current users of LBS
23. When checking in to a certain location, people would like to receive local promotions or information. Location-based servicesI EuropeExpectations towards brand and companies Q : Brands and companies are using LBS to connect with people like you and me. What are your expectations towards those brands and companies about their actions via LBS? When a user of LBS ‘checks in’ to a certain location, brands and companies should… Expectations top2% Europe Offer local promotions (63%) Offer advice on things to do on that location (63%) Provide background information on the location (60%) ■LBS users N=232 ■Non LBS users N=1000 Start an online conversation with the user (23%) Send advertising (19%) N Europe = 2178 / F = Ifsmartphonewith internet / data subscription
24. 1. Todays barriers are tomorrows drivers. 2. Mobile drives social media & brand engagement. 3. Contact/Convenience/Entertainment keep you out of Death Valley. 4. Context = Location. LBS lacks real benefits 5. The brand that adds benefit to context, will win.
The mobile, digital consumer the mobile digital consumer the mobile digital consumer the mobile.
9000+ internet users worldwide. In NL: 1000 man!With a focus on EuropeInterviewed on their PC, online questionnaires via panelsIn thispresentation: focus on Europe
The mobile, digital consumer
In Europe, 38% is using a smartphone, either with or without internet / data subscription.The majority of them have a data subscription.
Q : To what extent are you planning to get each of the following appliances in the next six months? (1-5, top2%)Smartphones have outgrownregular mobile phones in adoption intention – only in Belgium slightly more adoption intent of regular mobile phone… Are we reallybehindthen?Whohere has no smartphoneyet? Whynot? next slide
2 mainreasons: somepeople, let’s say half of the europeans, don’tsee the addedvalue of havingone. That’spossible, andeverybody’sown right. But the other half thatdoesn’townoneyet, are eitherwaitingfortheirphoneto break down (andlet’sbehonest, in todaysconsumption environment, rotation is quite high / or installan update on the iphone 3G andyou’llknowwhatI’mtalkingabout) or forpricesto drop. Sowhat does thismean? it means todays’sbarriersare…
Priceswill drop, phoneswill break, the smartphone willprevail.
So smartphonesforeveryone, but what kind of an impact does that have on human connectivity?
In Europe, 38% is using a smartphone, either with or without internet / data subscription.The majority of them have a data subscription.
Almost half of the peoplewith a smartphone connectto the internet via theirphonedaily. Of course, this is drivenbypeoplewith a connection; those without connectionconnectmuchless.In general, let’s say half of the peopleconnectto the internet via theirphoneeveryday. IN NL: 60% met internet connectie // In BE: 37% met internet connectie47% Overall, nottakinginto account internet connection! 56 met internet connection, 23 zonder internet connection! // IN NL: 60% met internet connectie // In BE: 37% met internet connectie
Sopeople are browsing the internet everyday… Andwhat is more, Internet access via smartphone drivessocial media use. Mobile users connect more oftentotheirsocnetthanaverage.Only 56% of connected smartphone users surf the internet at least daily… But 66% connectstotheirsocialnetworkeveryday. How is thispossible? appsforsocialnetworking of course (they are among the largestcategroeis (60%)
So mobile users are more oftenconnectedtotheirsocialgraph. In addition, theyare closer connectedto brands too. In BE: brand following is 39%, in NL 30% // For connected smartphone users, brand following is 48% in BE and 39% for NL. Reasoningthusstays the same!This is logical: why? Because the mainreasonforliking/following a brand (FOR 50%) is using the brand. Another 30% comesafter a recommendationfrom a friend. Both are actions that are notnecessarilycloselyconnectedto computers, but are closelyconnectedto mobile phones. Youuseit, youlike it.
These are consumersthat want more brand engagement on social media. They are askingfrom brands to keep them in the loop of whathappens, and are willingto help by co-creating stuff. In addition, they want this MORE than non-mobile connected users.The keymessage: yourcustomerswill check your page on smartphones too. Ifyoujustredesignedit, please check whetheritworks on smartphones!
So, the mobile consumer is kind of engagedwith brands. That’sgoodnews. Solet’s make anapp, yeey!
Apps have a severe syndrome of Deathvalley. While 80% of the consumer has appsinstalled, withanaverage of 25 per phone (of course more for Apple, thenandroid, and BB somewhere down below the ranking), we seethatexactly 50% is usedregularly…
The largestappcategories in terms of ‘havingthem’ are these; socialnetworking (connectivity) – Convenience – Entertainment.We seethat these applications are alsoused most. Brandedapplications are down the bottom of frequency of use. Branded games are the top of themstill.
Connectivity, Convenience, Entertainment. These are key. Sowhat kind of services do peoplelike on theirphone?Lots of stuff. Let’s put things in perspective:
Whatclearlyemerges: the power of the context; mobile is a contextual device: Location – Money ConvenienceThis means thatif a brand does somethingforconsumers, keeping in mind the context around Connectivity, Convenience and Entertainment is important.
The context = location. Location : LocationBasedServices! That’s perfect, we can plug in information and coupons and even product informations in a LBS network!
Hmmm… thatdoesn’tseemtowork, does it? Only 12% of peopleuseitsometimes, and the majority has never heard of it. In NL, that’s even worse…Ifpeopleuseit, theyrefertofacebookplaces (DEAD) andFoursquare. Let’s take a step back, and look at whypeopleuse LBS
Yes,myphonecan. I’minnovative, I try new things. Both fake drivers; doesn’tguaranteesustaineduse! Fun can, but it’s a minoritythatreallyfindsitfun…Why do youuse LBS: no clear driver! that’s the bad news
Andwhydon’tusepeople LBS? Privacy is one (big brother…) but especiallybecausetheydon’t care, anddon’tknowhowtheycan benefit (yet).
Sothen as a brand, howshouldyou act on LBS?People areaskingfor stuff that’sdirectlytied-in with the context, again. Offering promotions, but alsoofferingadvice & background information on certainlocations. People look for a benefit.(numbersfor LBS users; the order is the same, but minus 10%, for non-lbs-users)