20/20 vision doesn’t cut it anymore, and mobile devices are advancing to give modern consumers 360 vision – and even the ability to see through a brand with x-ray vision. Now with a simple scan, the third eye that is the mobile device can show product attributes that aren’t printed on the label, information of corporate ownership to add new complexity to purchase decisions, more entertaining content and augmented reality surrounding the brand, and beyond. In this presentation, Momentum Worldwide's chief creative and innovation officer Jon Hamm will discuss the repercussions of the third eye and the elevated hand it puts in the hands of consumers – plus the moves marketers must make to prepare for this closer fusion of the digital and physical worlds.
GE has hit its stride with social story-telling through visual channels, particularly with their popular #6SecondScience Fair Vines. What began as a series of quick-hit science lessons tweeted out by GE quickly morphed into a user-generated campaign that ignited imaginations across the U.S. This presentation by GE's digital marketing director will feature this and other case studies to show how GE takes advantage of various social channels and the importance of a clear, cohesive distribution strategy.
Maximiser votre présence sur les médias sociaux lors d'un évènement.Republik
Dans le cadre du Circuit INDEX Design 2014, Jean-Philippe Shoiry, associé et stratège nouveaux-médias chez Republik livre une présentation qui démontre comment maximiser sa présence sur les médias sociaux lors d'un évènement.
Pour plus de détails, vous pouvez rejoindre Jean-Philippe : jp.shoiry@republik.ca
GE has hit its stride with social story-telling through visual channels, particularly with their popular #6SecondScience Fair Vines. What began as a series of quick-hit science lessons tweeted out by GE quickly morphed into a user-generated campaign that ignited imaginations across the U.S. This presentation by GE's digital marketing director will feature this and other case studies to show how GE takes advantage of various social channels and the importance of a clear, cohesive distribution strategy.
Maximiser votre présence sur les médias sociaux lors d'un évènement.Republik
Dans le cadre du Circuit INDEX Design 2014, Jean-Philippe Shoiry, associé et stratège nouveaux-médias chez Republik livre une présentation qui démontre comment maximiser sa présence sur les médias sociaux lors d'un évènement.
Pour plus de détails, vous pouvez rejoindre Jean-Philippe : jp.shoiry@republik.ca
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These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Integrating Ayurveda into Parkinson’s Management: A Holistic ApproachAyurveda ForAll
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Impact of technologyWhat it means for agencies and brandsWhat we are doing about it.
Since as far back as we can remember mankind has had an innate belief in another world, a “reality” that we cannot see yet believe exists alongside the reality we know. Most cultures share this belief A fourth dimension.
This belief has in many cultures gone hand in hand with the concept of a door or window into this world, which many people believe could be developed and trained to allow us to see this world. These people were referred to as gurus or seers and they were revered for their skill
Whilst this “skill” had historically been the preserve of the spiritually disciplined, in todays world this skill is available to all.
In today’s world it is technology that is giving us a 3rd eye into another dimension and satisfying our desire to see beyond the physical dimension.
Our technological eye reveals all. The quality of the chef in the kitchen, the amount you should pay for the car you want to buy, how the shirt you like was made, how far up the street the taxi is…(more examples)No longer the preserve of the guru and now in the hands of all of us.
But what does this all mean for brands and marketing. Clearly a lot and it’s only just beginning, remember this desire has always been with us. This is an itch we just can’t scratch. This use of technology to reveal the “hidden” is something that we expect to continue to accelerate.
For the purposes of today, I want to focus on one big area or consequence for brands and what it means an agency like Momentum. This is the closure of the gap between Say and Do. Put simply, whilst not everyone today uses technology to reveal the truth, the fact that they can changes the paradym.
In a world where I can get the reviews of people I trust – mums, dads, friends – before I purchase the baby food, no amount of brand pressure is going to persuade me otherwise. Brands need to understand this and not simply adopt a mobile, social strategy etc to accomadate this new model but truly understand that all their actions – the products they make, how they communicate and how they behave, will all contribute to how we judge and evaluate them, much more so than the power of their media spend.In this world actions speak much louder than words Our 3rd eye reveals truth.
At momentum we believe that every interaction a consumer has with a brand is an opportunity to deliver on the promise of the brand. We call this TOTAL BRAND EXPERIENCE.
Total brand experience is a strategic and creative vision for a brand that aligns all potential consumer interactions including communications, marketing, retail, product development and corporate actions to one holistic standard. The goal of total brand experience is to help brands fulfill their promise in everything they do rather than make new ones.
To achieve this we focus on 3 things: Authenticity PersonalizationCo-creation
For the purpose of today I want to focus on Co-creation and in particular for our belief that To create real value in this world brands must seamlessly integrate themselves in the lives of their consumers and co-create communications with them.
With our 3rd eye …There is little hesitation in knowing we operate in a cultural and technological world where consumers know everything about a brand, from who owns it, to where and how products are manufactured and sold. As a result of this, companies are now evaluated by much more than their products. We are in a world where a brand’s values and the emotions they evoke is material.
This presents marketers with an amazing opportunity as the most powerful way to persuade someone to your idea is by uniting the idea with an emotion. It’s indisputable that the best way to do that is by telling a compelling story.
But we need to recognize that it demands insight and skill to present an idea that packs enough emotional power. To do this we believe that need to move away from thinking about branded content and embrace true storytelling.
The difference? Stories rely on the intended audience to develop their own imagery and detail to complete and, most importantly, to co-create, whereas content does not. Content is primarily created in the internal mind of the content originator, with no heed to the mind or to the context of the audience.
"no tale can ever be told in its entirety" His reader-response theory “recognizes the reader as an active agent who imparts ‘real existence’ to the work and completes its meaning through interpretation.”
It’s this acceptance of the concept that we can not nor should not try to tell any story in its entirety and the subsequent embrace of the mind of the audience in co-creating our story that is the vital step that we need to make if we are to truly resonate emotionally with our audience.
The legendary Steve Frankfurt, who is credited with creating the line, “In space no one can hear you scream,” clearly understood the role of co-creation in telling stories. This line creates a world for the imagination to populate. It allows the audience to put themselves in the story and co-create their own sense of claustrophobia, fear and isolation. It was simple and comprehensible, yet gives clear direction and meaning. It captured the idea, the brand or in this case the movie, perfectly. Teasing us as to what the film would deliver and at the same time aligning perfectly the experience of it after. It is a story in its own right.
More recently: Intel’s campaign “The Beauty Inside,” a ”social movie” that centered on a guy named Alex who wakes up every day with a new face and body. Whilst there were many reason to applaud about this work, for me it was the central notion itself that drove its success, as the director Drake Doremus himself said, “The story was exciting to me--the idea of waking up in somebody else’s skin every day but being the same person on the inside… was some territory I was interested in exploring." This is equally true of the audience. This is a story we are all inherently interested in co-exploring, it is an idea that we can create in our own mind, we can place ourselves in the context of the story.
In conclusion,In a world where content is everywhere. Stories will become the real currency 3rd eye revealing truth is changing everything and most importantly changing the way we need to think about the work we create.