BMW acquired Rover Group in 1994 and began developing a new Mini. Rover wanted a small economy car while BMW wanted a small sports car. BMW retained Mini when it sold Rover in 2000. The new Mini was launched in 2002. Some key design considerations for the US market were that BMW wanted to enter the small, fun car market and target young, first-time buyers. The Mini would need to be bigger than the original for US roads and safety standards but still sporty. Market research would be needed to understand US customer preferences for small cars and ensure the redesigned Mini avoided pitfalls seen in other retro redesigns when bringing back iconic brands.