This presentation explains in detail one of the four p's of marketing mix that is Place.
Other 3 P's of marketing mix will be uploaded later.
Keep following for more detailed presentations on business and Economics.
This document discusses pharmaceutical marketing channels. It defines distribution channels and describes their key functions like sorting, accumulating, allocating, assorting, promoting, physically distributing, negotiating, and risk taking. It outlines different types of distribution channels based on the number of intermediary levels, including direct and indirect channels. It also examines designing marketing channels, including analyzing customer needs, establishing objectives, identifying alternatives, and evaluating alternatives. Finally, it briefly discusses wholesaling and retailing intermediaries and their roles and types.
Retailing involves the sale of goods to consumers rather than wholesalers. It connects production to end consumers who are typically small, immobile, and uninformed. Retailing has a large economic impact through sales and employment. Consumers benefit from the variety and convenience of products available from retailers. There are many types of retailers including department stores, supermarkets, warehouse retailers, and online retailers. Retail ownership can take independent, franchise, dealership, or network forms.
Store layout and design are important strategies for influencing customer behavior and maximizing store success. Key considerations for layout include floor space allocation, traffic flow, and product placement. Visual merchandising techniques like lighting, displays, and signage are also crucial for attracting customers and promoting sales. Effective distribution channels move products from manufacturers to customers through intermediaries. Selecting and motivating channel members, while controlling conflicts between parties, are important management tasks.
This document provides an overview of retailing. It defines retailing as the sale of goods or services from a business to consumers for their own use in small quantities. A retailer purchases goods from manufacturers or wholesalers and sells them to consumers. Retailing involves understanding the supply chain to ensure the right products are delivered on time and at an affordable price. There are different types of retailing including store retailing, non-store retailing, corporate retailing, internet retailing, and service retailing. Retailers play important roles like sorting products, breaking bulk, communicating with consumers and manufacturers, and marketing products.
Physical Distribution - Marketing(783) CBSE Class 12Lovell Menezes
The document discusses physical distribution and distribution channels. It defines distribution as making products available to consumers through direct or indirect channels. There are three main types of distribution channels: intensive/mass distribution which uses many outlets to reach a wide market, selective distribution which uses some intermediaries for specialized goods, and exclusive distribution where a manufacturer uses only one intermediary. Distribution involves warehouses and intermediaries like wholesalers and retailers to store and transport goods and facilitate transactions between producers and consumers.
This document discusses key aspects of distribution channels and retail formats. It outlines the functions of distribution channels in buying, carrying inventory, selling, transporting, financing, promoting, negotiating, conducting market research, and servicing. It also discusses channel design considerations like establishing objectives, identifying alternatives, and evaluating options. Finally, it describes various retail formats like convenience stores, department stores, supermarkets, hypermarkets, discount stores, and factory outlets.
This document discusses marketing channels and distribution. It defines distribution channels as the flow of goods from production to the consumer. Traditional distribution involves manufacturers selling directly to consumers without intermediaries. The document outlines strategies for direct sales and notes advantages of introducing brokers, which include established retailer relationships but higher fees. E-commerce changes distribution by allowing direct sales and reducing intermediaries. The document also defines zero-level to three-level distribution channels involving varying numbers of intermediaries like distributors and wholesalers. Finally, it discusses types of channel conflicts like horizontal conflicts between same-level players and vertical conflicts between different channel members.
This document discusses distribution and channels of distribution as part of the marketing mix. It identifies four main channels: 1) direct from producer to consumer, 2) from producer to retailer to consumer, 3) from producer to wholesaler to retailer to consumer, and 4) from producer to agent to seller to consumer. The document provides examples of different businesses that may utilize each channel and factors that influence a business's choice of distribution approach, such as the nature of the product, market, and company capabilities. Learners are asked to analyze distribution channels for three products and consider how well each channel fits with the rest of the marketing mix.
This document discusses pharmaceutical marketing channels. It defines distribution channels and describes their key functions like sorting, accumulating, allocating, assorting, promoting, physically distributing, negotiating, and risk taking. It outlines different types of distribution channels based on the number of intermediary levels, including direct and indirect channels. It also examines designing marketing channels, including analyzing customer needs, establishing objectives, identifying alternatives, and evaluating alternatives. Finally, it briefly discusses wholesaling and retailing intermediaries and their roles and types.
Retailing involves the sale of goods to consumers rather than wholesalers. It connects production to end consumers who are typically small, immobile, and uninformed. Retailing has a large economic impact through sales and employment. Consumers benefit from the variety and convenience of products available from retailers. There are many types of retailers including department stores, supermarkets, warehouse retailers, and online retailers. Retail ownership can take independent, franchise, dealership, or network forms.
Store layout and design are important strategies for influencing customer behavior and maximizing store success. Key considerations for layout include floor space allocation, traffic flow, and product placement. Visual merchandising techniques like lighting, displays, and signage are also crucial for attracting customers and promoting sales. Effective distribution channels move products from manufacturers to customers through intermediaries. Selecting and motivating channel members, while controlling conflicts between parties, are important management tasks.
This document provides an overview of retailing. It defines retailing as the sale of goods or services from a business to consumers for their own use in small quantities. A retailer purchases goods from manufacturers or wholesalers and sells them to consumers. Retailing involves understanding the supply chain to ensure the right products are delivered on time and at an affordable price. There are different types of retailing including store retailing, non-store retailing, corporate retailing, internet retailing, and service retailing. Retailers play important roles like sorting products, breaking bulk, communicating with consumers and manufacturers, and marketing products.
Physical Distribution - Marketing(783) CBSE Class 12Lovell Menezes
The document discusses physical distribution and distribution channels. It defines distribution as making products available to consumers through direct or indirect channels. There are three main types of distribution channels: intensive/mass distribution which uses many outlets to reach a wide market, selective distribution which uses some intermediaries for specialized goods, and exclusive distribution where a manufacturer uses only one intermediary. Distribution involves warehouses and intermediaries like wholesalers and retailers to store and transport goods and facilitate transactions between producers and consumers.
This document discusses key aspects of distribution channels and retail formats. It outlines the functions of distribution channels in buying, carrying inventory, selling, transporting, financing, promoting, negotiating, conducting market research, and servicing. It also discusses channel design considerations like establishing objectives, identifying alternatives, and evaluating options. Finally, it describes various retail formats like convenience stores, department stores, supermarkets, hypermarkets, discount stores, and factory outlets.
This document discusses marketing channels and distribution. It defines distribution channels as the flow of goods from production to the consumer. Traditional distribution involves manufacturers selling directly to consumers without intermediaries. The document outlines strategies for direct sales and notes advantages of introducing brokers, which include established retailer relationships but higher fees. E-commerce changes distribution by allowing direct sales and reducing intermediaries. The document also defines zero-level to three-level distribution channels involving varying numbers of intermediaries like distributors and wholesalers. Finally, it discusses types of channel conflicts like horizontal conflicts between same-level players and vertical conflicts between different channel members.
This document discusses distribution and channels of distribution as part of the marketing mix. It identifies four main channels: 1) direct from producer to consumer, 2) from producer to retailer to consumer, 3) from producer to wholesaler to retailer to consumer, and 4) from producer to agent to seller to consumer. The document provides examples of different businesses that may utilize each channel and factors that influence a business's choice of distribution approach, such as the nature of the product, market, and company capabilities. Learners are asked to analyze distribution channels for three products and consider how well each channel fits with the rest of the marketing mix.
Retailer’s Classification on the basics of Operational Structure.pptxDiksha Vashisht
Store Based: Store based formats can be further classified into two formats based on the basis of Ownership or Merchandise offered. Non Store Based Classification: Non Store retail organizations focus on establishing direct contact with the consumer.
This document discusses distribution channels and how businesses select the appropriate channel. It defines distribution channels as the path goods and services take from vendors to consumers, and may include intermediaries like wholesalers or retailers. The document outlines different types of channels from direct sales to those involving multiple middlemen. When selecting a channel, businesses consider factors like product type, market characteristics, costs, and the needs of the business. The optimal channel efficiently distributes products in a cost-effective manner.
This document discusses the merchandise buying process used by retailers. It covers collecting information on market needs and vendors, selecting vendors, evaluating merchandise quality, negotiating with vendors, purchasing merchandise, receiving inventory, reordering as needed, and reevaluating processes. The different types of retail formats are also described, including department stores, supermarkets, chain stores, discount houses, direct selling, telemarketing, online retailing, franchising, and specialty stores. Global sourcing and its advantages and disadvantages are briefly discussed.
This document summarizes key points from Chapter 4 of Dunne, Lusch, & Carver, which discusses models of retail competition. It outlines five fronts of competition - price, service, product selection, location, and customer experience. The four models of market structure are described as pure competition, pure monopoly, monopolistic competition, and oligopolistic competition. The chapter also summarizes four theories of retail competition - the wheel of retailing, retail accordion, retail lifecycle, and resource-advantage theory. Finally, it outlines future changes like non-store retailing and new formats.
presentation on channel design "Marketing"Sanower Azad
WHAT IS CHANNEL DESIGN??
Designing a channel system calls for analyzing customer needs, establishing channel objectives, and identifying and evaluating the major channel alternatives.
The document discusses key aspects of marketing channels, including the importance of effective channel strategy, the growing power of retailers, and the need to reduce distribution costs. It also covers relationship marketing and building long-term partnerships between producers and distributors. The overall message is that channel strategy is crucial for business success given the importance of efficiently distributing products to customers.
Channels of distribution refer to the network through which goods move from producers to consumers. There are typically three types of flows within a distribution channel: [1] the downward flow of goods from producers to consumers, [2] the upward flow of cash payments from consumers to producers, and [3] the two-way flow of marketing information. Distribution channels vary in the number of middlemen involved, from short direct channels to longer indirect channels. The key types of distribution channels are: producer to customer, producer to retailer to customer, producer to wholesaler to retailer to customer, and producer to agent to wholesaler to retailer to customer. When selecting a distribution channel, producers must consider factors like product characteristics, market characteristics, costs
Direct marketing, online maketing, retailingArchit Sharma
Direct marketing involves communicating directly with customers through various channels to promote a specific call to action. It emphasizes measurable responses from targeted customers. Some key benefits of direct marketing include being able to directly measure results and response rates. Common direct marketing channels include email, mobile, telemarketing, direct response TV, and direct mail. Retailing involves the sale of physical goods from a fixed location to consumers. Common types of retailers include department stores, discount stores, supermarkets, and specialty stores.
There are four main types of distribution channels:
1. Producer to Customer - the shortest channel without middlemen.
2. Producer to Retailer to Customer - involves one middleman, the retailer.
3. Producer to Wholesaler to Retailer to Customer - the most common channel with two middlemen.
4. Producer to Agent to Wholesaler to Retailer to Customer - the longest channel with three middlemen.
The appropriate channel depends on factors like the product, market size and geography, and distribution costs.
There are four main types of distribution channels:
1. Producer to Customer - the shortest channel without middlemen.
2. Producer to Retailer to Customer - involves one middleman, the retailer.
3. Producer to Wholesaler to Retailer to Customer - the most common channel with two middlemen.
4. Producer to Agent to Wholesaler to Retailer to Customer - the longest channel with three middlemen.
The appropriate channel depends on factors like the product, market size and geography, and distribution costs.
This document discusses distribution channels and channel of distribution. It defines distribution channels as the set of pathways a product takes after production to reach the consumer. It then discusses various characteristics of channels of distribution like route, flow, composition, functions, and remuneration. It also discusses factors that influence the selection of distribution channels like whether the product is industrial or consumer, perishability, unit value, style obsolescence, and more. Finally, it discusses common channels of distribution, methods of determining distribution intensity, and problems in determining marketing channels.
This document discusses a book titled "Multiple Choice Questions in Marketing" written by Maxwell Ranasinghe. The book contains 580 frequently asked marketing questions answered. It was written to help students pass exams by analyzing over 1600 marketing exam questions and identifying 580 that are frequently asked. The questions are organized into 12 chapters that correspond to standard marketing topics taught in diploma, undergraduate, and graduate courses. The document provides an example of 20 multiple choice questions from the "Distribution" chapter with their answers.
This document discusses marketing channels and types of distribution channels. It defines a marketing channel as the structure used to market a product from producers to consumers, including internal company units and external agents. The objectives of channels are to bridge producers and consumers, transfer title to goods, physically move and store goods, and communicate product information. Common conventional channels discussed are direct selling, manufacturer to retailer to consumer, manufacturer to wholesaler to retailer to consumer, and manufacturer to agent to retailer to consumer. The longest channel involves an agent and wholesaler. The document notes factors that influence channel choice like market type, product attributes, availability of middlemen, company capabilities, and customer and environmental considerations.
This document discusses business-to-business marketing channels. It defines direct and indirect channels and provides examples of each. Direct channels include direct sales, online marketing, and telemarketing. Indirect channels involve intermediaries like distributors and manufacturers' representatives. The document also discusses advantages and disadvantages of direct and indirect channels and when each is most appropriate. It provides details on key intermediaries like distributors and manufacturers' representatives. Finally, it outlines several electronic channels for distribution, including social media, blogs, and search engines.
Retail involves the sale of goods directly to consumers in small quantities. It adds value through activities such as breaking bulk, product assembly, and displaying merchandise attractively to consumers. There are various types of retailers from department stores that offer a wide range of goods to specialty stores that focus on specific products. Retailers can operate brick and mortar stores, online stores, or use a hybrid model. The retail industry is becoming more consolidated with larger chains emerging in different retail segments.
This document discusses different types of middlemen in distribution channels. It defines middlemen as institutions or businesses between producers and final buyers that facilitate the flow of goods. The main types of middlemen discussed are agent middlemen (e.g. brokers, commission agents) and merchant middlemen (e.g. wholesalers, retailers). Wholesalers purchase goods in bulk from manufacturers and sell them in smaller quantities to retailers. Retailers then sell directly to end consumers. The document outlines various functions and classifications of these middlemen.
Direct sales involves a company contacting customers directly through methods like phone calls, in-person meetings, or email. Indirect sales uses intermediaries between the company and customer like resellers, sales agencies, or distributors. Common direct sales strategies are selling at the manufacturer's plant, door-to-door sales, and mail order sales. Indirect distribution channels range from one level with a single intermediary to four levels involving distributors, agents, wholesalers and retailers, with longer channels used for more expensive consumer durable goods.
This document summarizes key concepts about retail marketing intermediaries from Chapter 14 of BMGT 411. It discusses the major types of retailers like specialty stores, department stores, supermarkets, and superstores. It also covers trends in retailing like the growth of non-store selling and pop-up stores. Additionally, it examines topics such as private label brands, supply chain management, and multichannel marketing strategies.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Retailer’s Classification on the basics of Operational Structure.pptxDiksha Vashisht
Store Based: Store based formats can be further classified into two formats based on the basis of Ownership or Merchandise offered. Non Store Based Classification: Non Store retail organizations focus on establishing direct contact with the consumer.
This document discusses distribution channels and how businesses select the appropriate channel. It defines distribution channels as the path goods and services take from vendors to consumers, and may include intermediaries like wholesalers or retailers. The document outlines different types of channels from direct sales to those involving multiple middlemen. When selecting a channel, businesses consider factors like product type, market characteristics, costs, and the needs of the business. The optimal channel efficiently distributes products in a cost-effective manner.
This document discusses the merchandise buying process used by retailers. It covers collecting information on market needs and vendors, selecting vendors, evaluating merchandise quality, negotiating with vendors, purchasing merchandise, receiving inventory, reordering as needed, and reevaluating processes. The different types of retail formats are also described, including department stores, supermarkets, chain stores, discount houses, direct selling, telemarketing, online retailing, franchising, and specialty stores. Global sourcing and its advantages and disadvantages are briefly discussed.
This document summarizes key points from Chapter 4 of Dunne, Lusch, & Carver, which discusses models of retail competition. It outlines five fronts of competition - price, service, product selection, location, and customer experience. The four models of market structure are described as pure competition, pure monopoly, monopolistic competition, and oligopolistic competition. The chapter also summarizes four theories of retail competition - the wheel of retailing, retail accordion, retail lifecycle, and resource-advantage theory. Finally, it outlines future changes like non-store retailing and new formats.
presentation on channel design "Marketing"Sanower Azad
WHAT IS CHANNEL DESIGN??
Designing a channel system calls for analyzing customer needs, establishing channel objectives, and identifying and evaluating the major channel alternatives.
The document discusses key aspects of marketing channels, including the importance of effective channel strategy, the growing power of retailers, and the need to reduce distribution costs. It also covers relationship marketing and building long-term partnerships between producers and distributors. The overall message is that channel strategy is crucial for business success given the importance of efficiently distributing products to customers.
Channels of distribution refer to the network through which goods move from producers to consumers. There are typically three types of flows within a distribution channel: [1] the downward flow of goods from producers to consumers, [2] the upward flow of cash payments from consumers to producers, and [3] the two-way flow of marketing information. Distribution channels vary in the number of middlemen involved, from short direct channels to longer indirect channels. The key types of distribution channels are: producer to customer, producer to retailer to customer, producer to wholesaler to retailer to customer, and producer to agent to wholesaler to retailer to customer. When selecting a distribution channel, producers must consider factors like product characteristics, market characteristics, costs
Direct marketing, online maketing, retailingArchit Sharma
Direct marketing involves communicating directly with customers through various channels to promote a specific call to action. It emphasizes measurable responses from targeted customers. Some key benefits of direct marketing include being able to directly measure results and response rates. Common direct marketing channels include email, mobile, telemarketing, direct response TV, and direct mail. Retailing involves the sale of physical goods from a fixed location to consumers. Common types of retailers include department stores, discount stores, supermarkets, and specialty stores.
There are four main types of distribution channels:
1. Producer to Customer - the shortest channel without middlemen.
2. Producer to Retailer to Customer - involves one middleman, the retailer.
3. Producer to Wholesaler to Retailer to Customer - the most common channel with two middlemen.
4. Producer to Agent to Wholesaler to Retailer to Customer - the longest channel with three middlemen.
The appropriate channel depends on factors like the product, market size and geography, and distribution costs.
There are four main types of distribution channels:
1. Producer to Customer - the shortest channel without middlemen.
2. Producer to Retailer to Customer - involves one middleman, the retailer.
3. Producer to Wholesaler to Retailer to Customer - the most common channel with two middlemen.
4. Producer to Agent to Wholesaler to Retailer to Customer - the longest channel with three middlemen.
The appropriate channel depends on factors like the product, market size and geography, and distribution costs.
This document discusses distribution channels and channel of distribution. It defines distribution channels as the set of pathways a product takes after production to reach the consumer. It then discusses various characteristics of channels of distribution like route, flow, composition, functions, and remuneration. It also discusses factors that influence the selection of distribution channels like whether the product is industrial or consumer, perishability, unit value, style obsolescence, and more. Finally, it discusses common channels of distribution, methods of determining distribution intensity, and problems in determining marketing channels.
This document discusses a book titled "Multiple Choice Questions in Marketing" written by Maxwell Ranasinghe. The book contains 580 frequently asked marketing questions answered. It was written to help students pass exams by analyzing over 1600 marketing exam questions and identifying 580 that are frequently asked. The questions are organized into 12 chapters that correspond to standard marketing topics taught in diploma, undergraduate, and graduate courses. The document provides an example of 20 multiple choice questions from the "Distribution" chapter with their answers.
This document discusses marketing channels and types of distribution channels. It defines a marketing channel as the structure used to market a product from producers to consumers, including internal company units and external agents. The objectives of channels are to bridge producers and consumers, transfer title to goods, physically move and store goods, and communicate product information. Common conventional channels discussed are direct selling, manufacturer to retailer to consumer, manufacturer to wholesaler to retailer to consumer, and manufacturer to agent to retailer to consumer. The longest channel involves an agent and wholesaler. The document notes factors that influence channel choice like market type, product attributes, availability of middlemen, company capabilities, and customer and environmental considerations.
This document discusses business-to-business marketing channels. It defines direct and indirect channels and provides examples of each. Direct channels include direct sales, online marketing, and telemarketing. Indirect channels involve intermediaries like distributors and manufacturers' representatives. The document also discusses advantages and disadvantages of direct and indirect channels and when each is most appropriate. It provides details on key intermediaries like distributors and manufacturers' representatives. Finally, it outlines several electronic channels for distribution, including social media, blogs, and search engines.
Retail involves the sale of goods directly to consumers in small quantities. It adds value through activities such as breaking bulk, product assembly, and displaying merchandise attractively to consumers. There are various types of retailers from department stores that offer a wide range of goods to specialty stores that focus on specific products. Retailers can operate brick and mortar stores, online stores, or use a hybrid model. The retail industry is becoming more consolidated with larger chains emerging in different retail segments.
This document discusses different types of middlemen in distribution channels. It defines middlemen as institutions or businesses between producers and final buyers that facilitate the flow of goods. The main types of middlemen discussed are agent middlemen (e.g. brokers, commission agents) and merchant middlemen (e.g. wholesalers, retailers). Wholesalers purchase goods in bulk from manufacturers and sell them in smaller quantities to retailers. Retailers then sell directly to end consumers. The document outlines various functions and classifications of these middlemen.
Direct sales involves a company contacting customers directly through methods like phone calls, in-person meetings, or email. Indirect sales uses intermediaries between the company and customer like resellers, sales agencies, or distributors. Common direct sales strategies are selling at the manufacturer's plant, door-to-door sales, and mail order sales. Indirect distribution channels range from one level with a single intermediary to four levels involving distributors, agents, wholesalers and retailers, with longer channels used for more expensive consumer durable goods.
This document summarizes key concepts about retail marketing intermediaries from Chapter 14 of BMGT 411. It discusses the major types of retailers like specialty stores, department stores, supermarkets, and superstores. It also covers trends in retailing like the growth of non-store selling and pop-up stores. Additionally, it examines topics such as private label brands, supply chain management, and multichannel marketing strategies.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
2. INTRODUCTION
• A product needs to be sold through the correct channel and be available at the right
place so that customers do not move onto competitors products.
• A distribution channel is the means by which a product is passed from the producer
to the customer.
• Means through which products are sold include departmental
stores,supermarkets,direct sales,internet etc.
• There are four channel of distribution.
3.
4. CHANNEL1:DIRECTTOCONSUMERS
• Producers sell their products directly to consumers.
• It is suitable for food products. E.g. Products sold directly from the farm.
• There is no wholesaler or retailer profit and hence the product is usually sold at a low
price.
• Products can be sold directly through the internet.
• However, some products can not be sold through the internet or sent through
delivery.
• It can be expensive to sent each item separately.
• Many people may not have access to farms or factories to buy the products directly.
5. CHANNEL2: RETAILDISTRIBUTION
• The producer sells the product to retail outlets who then sell it to the consumers.
• E.g. Supermarkets.
• Producers sell large quantities to retailers.
• Reduced distribution costs as compared channel 1 due to no need of sending the
products separately.
• However, there will now be no direct contact with the customers.
• Prices are usually high as the retailer covers his cost and sells at a price where he is
making a profit.
6. CHANNEL3: WHOLESALEDISTRIBUTION
• Wholesaler is a person or company that sells goods in large quantities at low prices,
typically to retailers.
• In this channel, wholesalers buy products from producers in large quantities and sells it to
retailers.
• It saves storage space for small retailers.
• Products with short shelf life can be bought in a fresh condition by retailers.
• Wholesaler can deliver products to retailers, reducing transport costs.
• However, the price is usually high.
• Wholesaler may not have full range of products.
• Retailers may find it expensive to buy from wholesaler rather than the producer.
7. CHANNEL4:DISTRIBUTIONTHROUGHAGENTS
• An agent is a person or business that looks after the sales and distribution of a
product. The agent sells on behalf of the producer.
• Producer is able to expand into markets where they had minimum knowledge.
• Agents know the market conditions well and so are able to sell the products
accordingly.
• However, the producer has no control on how the product is being sold.
• Prices would be very high due to profits of the agent , retailer , wholesaler and the
producer.
8. SELECTINGTHE BESTDISTRIBUTIONCHANNEL
• There are a number of question which need to be answered while choosing the best
distribution method which are:
• What type of product it is?
• Is the product technical?
• Where the competitors sell the products?
• How often is the product purchased?
• Is the product perishable?
• Where are the customers located?