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The LTE business case: survey
Published on July 2009

                                                                                                         Report Summary

We recently surveyed our clients regarding the LTE business case, giving respondents the chance to voice their opinions on the topic.
This report summarises the responses received for the survey and highlights the most common and atypical views.




                                                                                                          Table of Content

Executive summary
In a nutshell
Ovum view
About the LTE business case
Survey results
LTE drivers
New revenues, new services and cost efficiencies are the key drivers for LTE
LTE deployment issues
The majority of LTE launches expected by 2013
Credit crunch will push LTE plans back a year or two
No consensus on spectrum
Greatest increase in capex expected one year before launch
Operations
Interoperability between networks challenging for LTE operators
LTE operators must be patient and wait for opex rewards
Devices
Modems and data cards will be the first LTE devices
First LTE handsets to have similar features as today's devices
First LTE handsets will be expensive versions of today's HSPA handsets
Services
Internet access expected to be a vital revenue stream for LTE operators
There are few services that people would pay more for on LTE
Subscriptions expected to be capped by data allowances and transfer rates
Data ARPU expected to rise, and voice ARPU to fall
Data traffic to increase for LTE, but less certainty with voice




List of Tables
Table 1: Summary of all LTE survey results



The LTE business case: survey                                                                                               Page 1/4
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List of Figures
Figure 1: Drivers for rolling out LTE
Figure 2: Timescales for LTE spectrum assignment and launch
Figure 3: Impact of macroeconomic conditions on unannounced LTE commercial launches
Figure 4: Spectrum bands expected to be set aside for LTE
Figure 5: Percentage increase of annual capex in order to deploy LTE
Figure 6: Potential challenges for operators launching LTE
Figure 7: Opex movements for LTE operators
Figure 8: Time of launch for different LTE devices
Figure 9: Features in the first LTE handsets
Figure 10: Comparison of LTE handsets with equivalent HSPA handsets
Figure 11: Potential of services to generate revenues using LTE
Figure 12: Services LTE operators may be able to charge a premium for
Figure 13: Likelihood of LTE operators to implement the following business models to generate revenues
Figure 14: ARPU fluctuation following LTE implementation
Figure 15: Change in traffic volumes post LTE launch




The LTE business case: survey                                                                             Page 2/4
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The LTE business case: survey

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! The LTE business case: survey Published on July 2009 Report Summary We recently surveyed our clients regarding the LTE business case, giving respondents the chance to voice their opinions on the topic. This report summarises the responses received for the survey and highlights the most common and atypical views. Table of Content Executive summary In a nutshell Ovum view About the LTE business case Survey results LTE drivers New revenues, new services and cost efficiencies are the key drivers for LTE LTE deployment issues The majority of LTE launches expected by 2013 Credit crunch will push LTE plans back a year or two No consensus on spectrum Greatest increase in capex expected one year before launch Operations Interoperability between networks challenging for LTE operators LTE operators must be patient and wait for opex rewards Devices Modems and data cards will be the first LTE devices First LTE handsets to have similar features as today's devices First LTE handsets will be expensive versions of today's HSPA handsets Services Internet access expected to be a vital revenue stream for LTE operators There are few services that people would pay more for on LTE Subscriptions expected to be capped by data allowances and transfer rates Data ARPU expected to rise, and voice ARPU to fall Data traffic to increase for LTE, but less certainty with voice List of Tables Table 1: Summary of all LTE survey results The LTE business case: survey Page 1/4
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics List of Figures Figure 1: Drivers for rolling out LTE Figure 2: Timescales for LTE spectrum assignment and launch Figure 3: Impact of macroeconomic conditions on unannounced LTE commercial launches Figure 4: Spectrum bands expected to be set aside for LTE Figure 5: Percentage increase of annual capex in order to deploy LTE Figure 6: Potential challenges for operators launching LTE Figure 7: Opex movements for LTE operators Figure 8: Time of launch for different LTE devices Figure 9: Features in the first LTE handsets Figure 10: Comparison of LTE handsets with equivalent HSPA handsets Figure 11: Potential of services to generate revenues using LTE Figure 12: Services LTE operators may be able to charge a premium for Figure 13: Likelihood of LTE operators to implement the following business models to generate revenues Figure 14: ARPU fluctuation following LTE implementation Figure 15: Change in traffic volumes post LTE launch The LTE business case: survey Page 2/4
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