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If Charlie Bucket   Embarrassing sounds     You’ve heard about         Interesting           In the Canadian
   could win Willy     in the ladies' room…    pairing wine with     campaign by Kotex      province of Quebec,
   Wonka’s entire         A good stunt or      food but have you    leveraging the latest   July 1st is a popular
 chocolate factory    insightful marketing?     ever paired food      social networking          moving day.
  for a good deed,                            with entertainment?   platform – Pinterest.     Popular furniture
  why can’t we be        Watch the video       London’s Electric      Numbers achieved
                         here and decide.                                                     maker, IKEA adds
  awarded with at                             Cinema has created       may not be very       value by providing
    least a box of       PS: Be careful if       a unique movie         large but the        free moving boxes
 chocolates, right?    you’re watching the          watching         campaign leverages      and discounts in a
 Turns out we can!      video at work with     experience. Read         the power of        time of need. Read
Read here about The        speakers on!               here.            personalization.             here.
     Anthon Berg                                                     Read here & watch
   Generous Store.                                                     the video here.
Disclaimer: The LineUP is a collection of ideas, campaigns, thoughts, pop culture updates, stories etc.
freely available online. All Intellectual Property Rights exist with the original authors/source of the ideas,
campaigns, thoughts, pop culture updates, stories etc. The contents of The LineUP are subject to change
without prior notice. Genesis Burson-Marsteller Public Relations Pvt. Ltd. (GBM) does not warrant the
accuracy, adequacy or completeness of the information, material, contents contained and/or forming part
of The LineUP and expressly declaims liability for any errors or omissions in the said information, material,
contents. The information, material, contents of The LineUP are freely available online and has been used
in good faith. GBM is not in any manner supporting/vouching for its accuracy or completeness. In no event
GBM would be liable for any damages including without limitation direct or indirect, special, incidental,
consequential damages, losses/expenses arising in connection with and/or related to the information,
material, contents contained in and/or forming part of The LineUP or access/use thereof or inability to
access/use by any party, or in connection with any failure in performance, error, omission, interruption,
defect, delay in operation or transmission, computer virus or line or system failure.

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The LineUP (vol 4, June 2012)

  • 1.
  • 2. If Charlie Bucket Embarrassing sounds You’ve heard about Interesting In the Canadian could win Willy in the ladies' room… pairing wine with campaign by Kotex province of Quebec, Wonka’s entire A good stunt or food but have you leveraging the latest July 1st is a popular chocolate factory insightful marketing? ever paired food social networking moving day. for a good deed, with entertainment? platform – Pinterest. Popular furniture why can’t we be Watch the video London’s Electric Numbers achieved here and decide. maker, IKEA adds awarded with at Cinema has created may not be very value by providing least a box of PS: Be careful if a unique movie large but the free moving boxes chocolates, right? you’re watching the watching campaign leverages and discounts in a Turns out we can! video at work with experience. Read the power of time of need. Read Read here about The speakers on! here. personalization. here. Anthon Berg Read here & watch Generous Store. the video here.
  • 3. Disclaimer: The LineUP is a collection of ideas, campaigns, thoughts, pop culture updates, stories etc. freely available online. All Intellectual Property Rights exist with the original authors/source of the ideas, campaigns, thoughts, pop culture updates, stories etc. The contents of The LineUP are subject to change without prior notice. Genesis Burson-Marsteller Public Relations Pvt. Ltd. (GBM) does not warrant the accuracy, adequacy or completeness of the information, material, contents contained and/or forming part of The LineUP and expressly declaims liability for any errors or omissions in the said information, material, contents. The information, material, contents of The LineUP are freely available online and has been used in good faith. GBM is not in any manner supporting/vouching for its accuracy or completeness. In no event GBM would be liable for any damages including without limitation direct or indirect, special, incidental, consequential damages, losses/expenses arising in connection with and/or related to the information, material, contents contained in and/or forming part of The LineUP or access/use thereof or inability to access/use by any party, or in connection with any failure in performance, error, omission, interruption, defect, delay in operation or transmission, computer virus or line or system failure.