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Burson Latino Infographic

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Burson Latino leverages our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help clients connect and engage with the dynamic and fast-growing U.S. Hispanic population. We build carefully tailored, insight-driven programming that goes beyond a simple translation of messaging.

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Burson Latino Infographic

  1. 1. A BRIEF GUIDE TO AMERICA’S NEW MAINSTREAM U.S. HISPANIC POPULATION 17%in 2016 30%by 2060 65% are native-born 3.2Mages 18-34 by 2025 Latinos will account for 40% of employment growth over the next 5 years and more than 75% from 2020 to 2034 POLITICAL IMPLICATIONS 2016 LATINO PARTICIPATION IN PRESIDENTIAL ELECTIONS (in millions) TOP ISSUES AMONG LATINO VOTERS40% hispanic electorate growth between now and 2030 of voters turn 18 each year 13% ENTREPRENEURIAL SPIRIT 47% GROWTH in U.S. Hispanic Small Businesses 517 BILLION Revenue Generated by Hispanic Owned Businesses $ MEDIA CONSUMPTION HABITS Where Hispanics Get Their News Top Hispanic Magazines Print - 42% Internet - 56% Radio - 56% TV - 86% W W W SOCIAL & MOBILE Most avid smartphone users with more than 14 hours a week More likely to engage with brands on social channels Twice more likely to share content HISPANIC MARKETING 35% Top 5 Companies Tapping into This Market $1.7 TRILLION Hispanics in the U.S. have a projected aggregate buying power of 22% of Hispanic households now speak English and Spanish within the home of Hispanic homes speak only one language Marketers can no longer just convey their messages in English or Spanish. They need to communicate in both. $334,825 $124,723 $122,872 $122,531 $111,362 Sources: 1. Pew Hispanic Center 2015; 2. U.S. Census Bureau 2014; 3. Pew Hispanic 2016; 4. U.S. Census Bureau 2014; 5. IHS Markit 2015; 6. Pew Hispanic 2012; 7. Center for American Pogress 2016; 8. Pew Hispanic Center 2015; 9. Pew Hispanic Center 2015;10. 2012 Survey of Business Owners (SBO), Census Bureau, released in 2015. (based on # of firms 2007-2012); 11. Pew Hispanic Center 2013; 12. Nielson 2015 Report; 13. Ad Age Hispanic Fact Pack 2015; 14. Online Sharing Behaviors of Hispanic Consumers; 15. Nielsen 2014; 16. Ad Age Hispanic Fact Pack 2016; 17. Ad Age Hispanic Fact Pack 2014; 18. Pew Hispanic Center 2015; 19. Cision Database 2015, Hispanic Fact Pack. READY TO CONNECT WITH THE HISPANIC MARKET THROUGH BURSON LATINO? Please contact Jorge Ortega jorge.ortega@bm.com 305-347-4347 1 2 2 4 5 6 8 10 10 11 19 12 15 15 16 18 17 13 14 7 9 858,794 545,667 519,116 508,901 341,535 Ser Padres People en Español Vanidades Latina TV y Novelas

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