Speaker Bio: Author, Speaker, Web developer and Internet marketer, Rodolfo Melogli founded his own Web Agency in 2011. During these 6 long years, Rodolfo has established himself as a worldwide Digital marketing and WordPress expert, and today he freelances with small-to-medium businesses to troubleshoot, fix or improve their website. Rodolfo is the organiser of the Dublin Ecommerce Meetup & the Dublin WordPress/WooCommerce Meetup. He enjoys interacting with people, hiking, travelling, running on the beach and chasing tennis & soccer balls. Presentation Title: From 0 to 274,843 website visitors: the laws of Content Marketing Synopsis: Growing your website traffic exponentially is NOT easy. However, by reverse engineering 5 years worth of analytics, by understanding how Business Bloomer went from 0 to almost 300k/year website hits, and by studying patterns, spikes and trends – you will get a condensed view of the “laws of content marketing”: real, actionable, helpful, valid website marketing tips to increase your website traffic without paying a single € in online advertising and SEO.

1. From ZERO to 287,623
Website Visitors
(The Laws of Content Marketing)
@RMELOGLI
SALES & MARKETING SUMMIT 2017 ~ DUBLIN

2. Content Marketing @RMELOGLI

3. Content Marketing @RMELOGLI
287,623 Website Visitors :)

4. Content Marketing @RMELOGLI
:(

5. Content Marketing @RMELOGLI
❤

6. Content Marketing @RMELOGLI
🔃

7. Content Marketing @RMELOGLI
♚

8. Content Marketing @RMELOGLI
“Top 3 Tips for Gmail users”
“6 Smart Ways to use Google Alerts”

9. Content Marketing @RMELOGLI
“WooCommerce: Hide Price & Add to Cart for Logged Out Users”
“WooCommerce: Disable Variable Product Price Range $$$-$$$”

10. Content Marketing @RMELOGLI

11. Content Marketing @RMELOGLI
1. Content Incentives/Upgrades
(opt-ins, “lead capture”)
2. Email Marketing Software
3. Funnel / Monetization (Online
Course, “Fan Pack” )
4. Social Media Referrals
5. JV / Affiliates / Influencers

12. Content Marketing @RMELOGLI
a) Find your Customer’s Pain Points (e.g.
Gmail Tips... not really an issue)

13. Content Marketing @RMELOGLI
a) Find your Customer’s Pain Points (e.g.
Gmail Tips... not really an issue)
b) Find your Content Niche (What do you enjoy the most?
What do you sell / want to sell? e.g. WooCommerce Fixes)

14. Content Marketing @RMELOGLI
a) Find your Customer’s Pain Points (e.g.
Gmail Tips... not really an issue)
b) Find your Content Niche (What do you enjoy the most?
What do you sell / want to sell? e.g. WooCommerce Fixes)

15. Content Marketing @RMELOGLI
d) Scale & Monetize (use content
& traffic to grow your revenue;
find a suitable product; outreach)
a) Find your Customer’s Pain Points (e.g.
Gmail Tips... not really an issue)
b) Find your Content Niche (What do you enjoy the most?
What do you sell / want to sell? e.g. WooCommerce Fixes)

16. The Laws of Content Marketing
Content Marketing @RMELOGLI

17. 1. You shall write to your
customer persona/avatar
Content Marketing @RMELOGLI

18. 2. You shall provide a solution
to your customer’s issues
Content Marketing @RMELOGLI

19. 3. You shall write in your
customer’s language (code,
bullets, stories, images)?
Content Marketing @RMELOGLI

20. 4. You shall collect “help!”
questions, calls, emails, FB
posts, forums, Quora...
Content Marketing @RMELOGLI

21. 5. You shall see what works
(what gets traction) and then
do MORE
Content Marketing @RMELOGLI

22. 6. You shall be consistent for
Google’s and your readers’
sake
Content Marketing @RMELOGLI

23. 7. You shall track
Content Marketing @RMELOGLI

24. 8. You shall identify potential
“content upgrades” and
integrate your email
marketing software
Content Marketing @RMELOGLI

25. 9. You shall build a simple
funnel:
Reader > Subscriber > Customer
Content Marketing @RMELOGLI

26. 10. You shall ask your
subscribers what they WANT
TO BUY. Then, sell it.
Content Marketing @RMELOGLI

27. Thank you!
Time to take action :)
@RMELOGLI
SALES & MARKETING SUMMIT 2017 ~ DUBLIN