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Oana Juncu 
@ojuncu 
Key Ingredients of Storytelling 
www.coemerge.com 
http://oanasagile.blogspot.com/
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/
@ojuncu 
www.coemerge.com 
Our brain is story-wired 
http://oanasagile.blogspot.com/ 
70%
@ojuncu 
www.coemerge.com 
Culture is build on stories 
http://oanasagile.blogspot.com/
@ojuncu 
Change relies on stories that shape an emerging 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
culture
simply, it means you didn’t 
@ojuncu 
« If you cannot tell it 
understand it » 
www.coemerge.com 
http://oanasagile.blogspot.com/
@ojuncu 
“Gravity is not a force but the geometry of the space-time 
www.coemerge.com 
The General Relativity Theory 
http://oanasagile.blogspot.com/ 
referential”
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
The genius is in the story 
“If you want your children 
to be intelligent, read 
them fairy tales. 
If you want them to be 
more intelligent, read 
them more fairy tales.”
@ojuncu 
The General Relativity Theory is 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
A story in the elevator
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
Who is it about ?
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
The Status Quo
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
The Quest 
The Businessman Blues
@ojuncu 
What holds the hero in the Status Quo ? 
www.coemerge.com 
http://oanasagile.blogspot.com/
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
The Trigger 
“Marry Me?” - photo credits Nagano Tokozaku - Flickr
A B 
@ojuncu 
www.coemerge.com 
A Story Is A Passage Rite 
http://oanasagile.blogspot.com/
A The Groove of “Hope-Action-Delusion/Encouragement-Hope” B 
@ojuncu 
The Passage Rite is a set of circles 
www.coemerge.com 
http://oanasagile.blogspot.com/
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
The Outcome 
Photo credits Metempsyc0se Mata, Flickr
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
Make It Sticky ! 
Simple 
Unexpected 
Credible 
“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache
“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache Simple 
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
Make It Sticky ! 
Unexpected 
Credible 
Concrete 
Emotional 
Story
An insurrection in Paris : 5th and 6th of June 1832 
@ojuncu 
www.coemerge.com 
Through the eyes of one Character 
http://oanasagile.blogspot.com/
@ojuncu 
www.coemerge.com 
http://oanasagile.blogspot.com/ 
Did you get it ? 
References 
Dan & Chip Heath, “Made To Stick” 
Lisa Cron , “Wired for Stories” 
Victor Hugo , “Les Miserables” ( “The Mis’ “ ) 
Thank YOU !

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The 7 Key Ingredients of Effective Storytelling