The document introduces The Kalaparva, an online magazine dedicated to celebrating Indian arts and artists. It aims to promote Indian art forms to a wider audience through news, artist profiles, reviews, and discussions. The magazine is a non-profit initiative founded by Priya Raman and Santosh Srinivas. It seeks to serve as a platform for artists, art connoisseurs, and the general public to exchange knowledge on both classical and folk art traditions of India.

1. WWW.KALAPARVA.COM
THE KALAPARVA
A CONCEPT NOTE
AN EXCLUSIVE EZINE CELEBRATING INDIAN ARTS & ARTISTES
Santosh Srinivas
Priya Raman
Jan-11

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in |brief
• The Kalaparva is an online magazine exclusively dedicated to
Indian arts and artists – both performing and visual arts
• It is a non-profit initiative aimed to promote the understanding
and appreciation of the country’s arts among a larger audience
worldwide
• As a platform for Indian artists, art connoisseurs and the
uninitiated, it intends to
 Serve news and listings in the realm of arts
 Bring to light the richness of classical and folk art forms
 Showcase artistes, and their ideas, creative thoughts, works and
contributions
 Initiate critical discourse and intellectual discussions on the past,
present and future of the art forms
 Facilitate knowledge exchange on the theory and practice of the art
forms
 Provide information and access to resources useful to the art
community
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the |context
the Arts & Print Media space
 Some periodicals dedicated to Indian arts are known for research driven
and intellectual discourses; Commentaries in these publications have
gained almost authoritative acclaim; However, only a couple of notable
periodicals have wider circulation
 Most news dailies have not gone beyond providing space for event
listings; A few news dailies have special focus on and mandate for
covering the art-scape; Artistes look forward to critical mention and
coverage in these dailies
 Regional art publications have been catering to local audience; Reach of
such regional publications is limited
 Reference, biographical and scholarly books in regional languages and
English have had niche readers; But such books are far and few; most are
coffee table in nature with barely affordable price tags
 The coverage in the print is
 Significantly skewed towards south Indian art forms
 Is sporadic on folk art forms
 Many print publications have issues of reach and sustainability
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the |context
the Arts & New Age Internet space
 Online platforms dedicated to Indian arts and artists are far and few
 Most websites are based around specific visual and performing art forms;
Only a few websites have sustained viewership
 Print dailies have an online presence; But not many have gone beyond
making their print articles freely available
 Many artistes have homepages and active social networking profiles; Most
homepages are self-profiles, drawing only occasional visitors
 A few art blogs and micro-blogs have fan following; Most are not
periodically updated hence losing out followers
 Regional publications and periodicals have still not ventured into this
space
 Event listings and bookings through online is becoming a norm
 Folk art forms coverage is sporadic
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the |gist
 Art and artistes of the country deserve a much a larger space in and
attention by the mainstream
 Creative works and thought process of many artistes need to be brought
to forefront
 Research driven and intellectual discussions are vital for the field
 There is an opportunity to
 Reach out to larger audience in the art-scape
 Cater to synergistic interests of readers across art forms
 Engage readers in continuous dialogue
 Concerted efforts are needed to sustain viewership
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the |initiative
 The Kalaparva is an online magazine dedicated to Indian arts and artistes
core purpose
The Kalaparva envisions to celebrate Indian performing
arts and artistes through an exclusive online media
space. Our mission is to serve premier online content
on Indian arts, and be recognized and respected by the
Indian art fraternity.
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the |initiative
 Professionalism Maintaining highest standards of
journalistic professionalism (integrity, privacy and
core values
objectivity)
 Collaboration Partnering with institutions and
individuals aligned to our core purpose and
channelizing collective efforts
 Respect Giving due respect to team, contributors
and art fraternity
 Excellence Committed to pursuit of excellence
through continuous learning from art fraternity
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the |founders
 Priya Raman Priya, a professional Bharatanatyam dancer, has
been practicing and performing the art form for last 19 years. She
is currently working as an Educational Consultant for the Times of
India. She has been writing in both online and offline media for last
couple of years. She is also associated with Ananya (Bangalore
based NGO) where she volunteers for various art promotion
programmes. As a co-founder of Kalaparva she manages the
content sourcing for the eZine. She will also continue periodic
writing for The Kalaparva.
 Santosh Srinivas Santosh, a graduate from Indian School of
Business, currently works at the Centre for Entrepreneurship
Development. As a co-founder of Kalaparva he manages the
overall strategy and backend operations. With a keen interest in
classical art forms he will also contribute articles for the eZine.
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core |content
 News Syndicated and original news on Indian artscape
 Commentary Articles that reflect author’s personal experience, opinions,
perspectives and insights on a specific topic in the artscape (including
overlapping areas with business, philosophy, religion)
 Conversations Carefully developed in-depth interviews and dialogues with
art fraternity; The objective is to reveal artists’ ideas, thoughts, creative
processes and work, and also reflect on the past, present and future of the
artscape
 Reviews Objective reviews of concerts, recitals, DVDs and books, with
emphasis on experience based point of views
 Opportunities Information on education/training, career, funding, workshops
and others that are resourceful to artistes
 Goings on Calendar of recitals, concerts and other events in various cities
 Featured Profiles Dedicated space to celebrate legends, masters, luminaries,
promising young and prodigies in the art fraternity;The objective is to
recognize these artistes and provide insights into their thoughts, work and
accomplishments
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the |mentors
 Padmashri Geeta Chandran Bharatanatyam danceuse
 Mr Jagannath Prasad Consultant, AT Kearney
 Dr Raghavendra Founder, Ananya
 Mr Rajeev Chandran National Information Officer, UN
 Mr Shameek Chakravarty Founder, Ohana Media
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11. WWW.KALAPARVA.COM
We welcome one and all in this collaborative
journey of The Kalaparva
Thank you
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