Public Goodwill Positive Action Guide
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The document describes the JKFloodRelief.Org initiative, which was created within 24 hours of flooding in Jammu and Kashmir to organize relief efforts. It shares lessons learned in setting up a response-driven volunteer community through clear communication, developing partnerships, complementing on-ground work, and following up for closure. The initiative leveraged digital tools to coordinate the collection and distribution of relief supplies and rescue requests, involving hundreds of volunteers and partners around the world to support local relief efforts.
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Public Goodwill Positive Action Guide
- 1. “Public Goodwill to Positive Action” ! JKFloodRelief.Org Initiative Leadership Lessons A guide for Digital Communities @parrysingh
- 2. This is the story behind JKFloodRelief.Org ! A volunteer initiative that came about within 24 hours to channelize public goodwill into action for JK Floods rescue & relief ! Perhaps one of the largest to leverage digital tools to complement & catalyze the fantastic on ground efforts by thousands of brave volunteers ! ! We hope this documentation is a guide for similar efforts anywhere in the world
- 3. On the night of September 6, several areas in Jammu & Kashmir got flooded. ! This was caused by unprecedented rain, highest in 100 years ! Srinagar, the capital was submerged with water up to 15-20 ft in some areas & entire villages were wiped out ! Over 500,000 were stranded ! ! ! ! ! ! ! ! ! ! Before After
- 7. #JKFloodRelief.Org One of the largest citizen driven initiatives at scale Hundreds of tons Relief Material ! 12000 Rescue Leads 30 Corporate Partners 26 Collection Centres On Ground Relief Centres Global Footprint
- 8. 5 steps to create communities like #JKFloodRelief 1 PROMPT SETUP 3 PARTNER WITH EXPERTS !!!!! 4 COMPLEMENT ON GROUND EFFORTS !!! 5 FOLLOW UP FOR CLOSURE !!!!! 2 ! CLEAR COMMUNICATION !!!!
- 9. Setting up ! Response Led ! Communities
- 10. JKFloodRelief.Org core members RESPONSE LED COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! Real Time platforms enable Real Time communities
- 11. Corporate Partners COMMUNITY ECOSYSTEM ! ! ! Citizens Non-core Non Profits Govt. IMPACT Core RESPONSE LED COMMUNITY FORCE ! MULTIPLIER
- 12. Communicate ! Clearly ! Consistently ! !
- 13. COMMUNICATION ! REINFORCE Speed trumps perfection : Hashtags channelize action instantly
- 14. COMMUNICATION ! REINFORCE !! A Hashtag + Call to action is a powerful force
- 15. COMMUNICATION ! REINFORCE BANNERS: Powerful Causes need Communication that’s Direct
- 16. COMMUNICATION ! REINFORCE !! Change messages as you build digital assets
- 17. COMMUNICATION ! REINFORCE LISTEN ! Become an information switchboard
- 18. COMMUNICATION ! REINFORCE LISTEN SHARE !! Share problems & resolutions
- 19. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
- 20. Share problems & resolutions COMMUNICATION ! REINFORCE LISTEN SHARE !!
- 21. Share achievements & challenges COMMUNICATION ! REINFORCE LISTEN SHARE !!
- 23. Develop ! Partner ! Ecosystem
- 24. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS !!! Needs change daily Daily needs update Articulate specific needs to generate partner interest
- 25. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !! Promote partner activities
- 26. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!! Share proof publicly
- 27. Sep 9 9 Partners Sep 9 19 Partners PARTNER ECOSYSTEM Today 28 Partners ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!!!!!
- 28. Be a genuine source for the best option…promote even if you’re not a partner PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS !!!
- 29. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Do what you do best…hyperlink the rest
- 30. PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!!! Empowerment knows no borders
- 31. Complement Catalyze On ground efforts
- 32. COMPLEMENT OFFLINE ! VOLUNTEERS !!! Volunteering is infectious…share the efforts
- 33. COMPLEMENT OFFLINE ! VOLUNTEERS !!! The real action is on ground
- 34. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
- 35. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Crowdsource a humanitarian FedEx
- 36. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS !!! Information channel for on ground agencies
- 37. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Curated information for official relief efforts
- 38. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Remember the real heroes
- 39. COMPLEMENT OFFLINE ! VOLUNTEERS NON PROFITS GOVERNMENT !!! Coordinate with government efforts
- 40. ! Reassess ! Follow up ! Closure !
- 41. FOLLOW UP ! REGROUP !!! Regroup at pivotal stages
- 42. FOLLOW UP ! REGROUP REASSESS !!!! Reassess needs from Rescue to Relief to Rehabilitation
- 43. FOLLOW UP ! REGROUP REASSESS !!!! Help people get back to their normal lives
- 44. FOLLOW UP ! REGROUP REASSESS !!!! Continue to be a “post-peak” information source
- 45. FOLLOW UP ! REGROUP REASSESS CLOSURE !!!! Accountability to partners & volunteers
- 46. 1 SETTING UP RESPONSE COMMUNITIES ! COMMON CAUSE DISTRIBUTED LEADERSHIP AMORPHOUS STRUCTURE ! 5 steps to create Response driven communities like #JKFloodRelief 3 PARTNER ECOSYSTEM ! EXPRESS SPECIFIC NEEDS RECOGNIZE PARTNERS EMPOWER !!!! 4 COMPLEMENT OFFLINE ! VOLUNTEERS OFFLINE AGENCIES GOVERNMENT !!! 5 FOLLOW UP ! REGROUP REASSESS CLOSURE !!!! 2 COMMUNICATION ! REINFORCE LISTEN SHARE !!
- 47. Scale for other efforts
- 48. ! ! ! Common Interests can be channelized for specific response ! ! Digital tools enable crowdsourced action ! ! ! Scale isn’t always resource intensive ! ! Speed trumps perfection ! ! ! !
- 49. ! To the thousands of selfless, faceless & committed public volunteers & Army personnel on ground who made this possible ! Thank You ! ! JKFLOODRELIEF.ORG A VOLUNTEER DRIVEN INITIATIVE JKFloodRelief.Org is now INCrisisRelief.Org @INCrisisRelief