IoT or the Industrialized Internet is best thought of the devices being the eyes and ears - capturing and sending back data and receiving updates and notifications, but these devices are not the brain. Your smartphone in your hand get’s those pesky notifications sporadically, telling you of a new update to a game, or someone on LinkedIn wants to connect with you. There is a brain behind the scenes sending that notification to the device. What is critical to appreciate with IoT is the objectives for monitoring these end devices - the business models. If you can monitor and track and collect data (not information - but data) about a device real-time or frequently, then this opens up a plethora of innovative business ideas. So we have devices on one side, data in the middle and the business on the other end.