The document discusses the internet and e-commerce. It explains that with an internet service provider (ISP) account, users can log into the World Wide Web to surf sites or use search engines. It also defines e-commerce as business transactions conducted over the internet, such as etailing where goods are sold online. E-commerce involves users visiting websites, adding items to shopping carts, and having goods delivered, combining both online ("clicks") and traditional retail aspects ("mortar"). Key e-commerce models include business-to-business, business-to-consumer, and business-to-government.

1. The Internet and the e-commerce

2. The internet
Internet service provider ISP
You register (sign in ) and open/create an account
You can: Log in, enter your username, password and log off

4. You surf on any site on the World Wide Web, use a
search engine like

5. E-commerce
E-tailing
clicks and
type of business, or commercial transmactiono, thrroutgha r
the Internet
Selling on goods over the internet

8. Clicks and mortar
• Visitors/ user
• Shopping cart/bag
• Page view
• Delivery of goods

9. Traditional retailing

10. B2B, B2C and B2G
• Business to business
• Business to consumer
• Business to government