There are few ways to internationalize a Small and Medium company, I suggest an analysys of what should you do.

1. THE INTERNATIONALIZATION
OF SMEs
Emanuele Franzini

2. INTERNATIONALIZATION IN ITALY AND THE PIEDMONT CASE
A NEW ERA FOR THE ENTREPRISES; "INTERNATIONALIZATION 2.0"
"CLASSIC INTERNATIONALIZATION"
SMEs ROLE IN EU/ITALY
Today's Subject

3. Are SMEs so important?
ITALY
UE

4. How will you export?(indirect mode)
Agent
Broker
Trading
Company
Export
Consortium
Piggy Back

5. Should the direct mode be the solution?
Licensing/Franchising Joint venture FDI Ex-Tender

6. The Internationalization 2.0, web-social
marketing, the new way to become international.
WEB
MARKETING
• Affiliate
Programs/Cross
Marketing
• E-mail marketing
• Search
Engines/Banner
• Social Marketing
• Viral Marketing
SOCIAL
MARKETING
E-COMMERCE

7. What is the situation in Italy?
North West(70%)
North East(62%)
Centre(40%)
South(31%)
Source; UNIONCAMERE(2012)
Italy’s main customer
% of Internationalized
SMEs

8. ICE's Analysys/Prospect
Profit from
internationalization
• Plus 5% in the last year
Trade balance
• Positive for more than 10 bilion $
Source; President of ICE , Riccardo Monti

9. A case of Success; Piedmont
GDP
• +2% (Internationalized entreprises)
Domestic
Demand
• -0,4%
• - employees
Internationalized
Demand
• +1,4%
• New workplace
Source; Ferruccio Dardanello in X Report UNIONCAMERE 2012

10. Summary
Improve Managerial
Skills and
governance of SMEs
Focus on Web
Identify and
replicate Italian
successful cases
into the world
Maximizing English
language skills and
operational
competences
Promoting
international
working offers to
young people