This document discusses social media marketing research methods and results. It explores social media marketing through exploratory research methods like literature reviews, case studies, and content analysis. Results show how consumers progress through purchasing funnels driven by content and trust. Social media allows companies to micro-target consumers through different tools. Metrics on major brands are provided for platforms like Facebook, Twitter, and YouTube.
This presentation shows the relationship between social media preferences and age groups.
Marketing research and analytics were used to conduct this project.
This study examines how job seekers perceive organizations based on their corporate social responsibility (CSR) efforts on social media and company websites. The researchers hypothesize that: 1) job seekers rely more on company websites than social media to form perceptions, 2) organizations projecting CSR values through social media will be viewed as more attractive, and 3) using both visuals and text to portray CSR will lead to more favorable ratings. 350 participants were given mock profiles varying CSR presentation methods to measure organizational attractiveness and intent to apply. The researchers aim to determine effective ways for companies to communicate CSR and increase applicant pools.
The document discusses the effect of social media advertisements on buyer intentions. It proposes researching the impact of social media ads on business students in Lahore, Pakistan. A literature review found that social media allows marketers to identify customer needs and helps people make purchase decisions. The study will test the hypothesis that social media ads positively impact buyer intentions. A questionnaire will be used to collect data from 384 randomly sampled students, which will be analyzed using SPSS regression to determine the relationship between social media advertising and purchase intentions.
How and why social strategy is crucial for influencer marketing [Freberg]Karen Freberg
This document discusses the importance of social strategy and influencer marketing, using a case study with The Breeders' Cup horse racing event. Students researched microinfluencers aligned with The Breeders' Cup audience and invited them to an event. Analytics showed engagement and positive sentiment increased during the event. The case study demonstrated how focusing on relevant microinfluencers and measuring impact can help drive ticket sales and reach new audiences for an event.
This document discusses how social media and email marketing can be effectively combined. It provides tips for using email to launch and promote a social media strategy by encouraging subscribers to join social networks and share content. Metrics from surveys show many marketers plan to integrate social media and email. The combination can be powerful when emails drive people to engage on social sites and share content, while social media grows the email list. Analyzing results from both channels helps optimize the combined strategy.
Social media, news & brand sentiment November 2012benny008
This document discusses trends in social media, marketing, communications and their impact. It outlines evolving strategies like personalization, collaboration and real-time responsiveness. Brands are becoming content publishers that generate PR through social campaigns. How news, social media buzz and consumer sentiment interact was examined. Studies found that social network users and consumer recommendations are highly trusted forms of information over advertising when making purchase decisions.
The document summarizes how to create an initial feasible simplex tableau for a linear programming problem. It involves setting up the tableau with the objective function coefficients across the top and selecting basic variables to fill the basis based on the constraints. The subrate and RHS sections are populated based on the constraint coefficients and values. The Z row and Z values are calculated based on the objective function and basic variables. This sets up the initial feasible starting point at the origin for solving the problem using the simplex method.
1. The simplex method involves 6 steps to find the optimal solution for a linear programming problem.
2. The first step is to convert all equations (objective function and constraints) to standard form. This allows starting the problem at the origin while preserving mathematical rules.
3. For less than or equal to constraints, slack variables are added. For equal constraints, artificial variables are added. For greater than or equal constraints, surplus variables are subtracted and artificial variables are added.
4. The objective function is modified to include all slack, artificial, and surplus variables with coefficients of 0, except for artificial variables which use a very large coefficient M if maximizing or -M if minimizing.
This presentation shows the relationship between social media preferences and age groups.
Marketing research and analytics were used to conduct this project.
This study examines how job seekers perceive organizations based on their corporate social responsibility (CSR) efforts on social media and company websites. The researchers hypothesize that: 1) job seekers rely more on company websites than social media to form perceptions, 2) organizations projecting CSR values through social media will be viewed as more attractive, and 3) using both visuals and text to portray CSR will lead to more favorable ratings. 350 participants were given mock profiles varying CSR presentation methods to measure organizational attractiveness and intent to apply. The researchers aim to determine effective ways for companies to communicate CSR and increase applicant pools.
The document discusses the effect of social media advertisements on buyer intentions. It proposes researching the impact of social media ads on business students in Lahore, Pakistan. A literature review found that social media allows marketers to identify customer needs and helps people make purchase decisions. The study will test the hypothesis that social media ads positively impact buyer intentions. A questionnaire will be used to collect data from 384 randomly sampled students, which will be analyzed using SPSS regression to determine the relationship between social media advertising and purchase intentions.
How and why social strategy is crucial for influencer marketing [Freberg]Karen Freberg
This document discusses the importance of social strategy and influencer marketing, using a case study with The Breeders' Cup horse racing event. Students researched microinfluencers aligned with The Breeders' Cup audience and invited them to an event. Analytics showed engagement and positive sentiment increased during the event. The case study demonstrated how focusing on relevant microinfluencers and measuring impact can help drive ticket sales and reach new audiences for an event.
This document discusses how social media and email marketing can be effectively combined. It provides tips for using email to launch and promote a social media strategy by encouraging subscribers to join social networks and share content. Metrics from surveys show many marketers plan to integrate social media and email. The combination can be powerful when emails drive people to engage on social sites and share content, while social media grows the email list. Analyzing results from both channels helps optimize the combined strategy.
Social media, news & brand sentiment November 2012benny008
This document discusses trends in social media, marketing, communications and their impact. It outlines evolving strategies like personalization, collaboration and real-time responsiveness. Brands are becoming content publishers that generate PR through social campaigns. How news, social media buzz and consumer sentiment interact was examined. Studies found that social network users and consumer recommendations are highly trusted forms of information over advertising when making purchase decisions.
The document summarizes how to create an initial feasible simplex tableau for a linear programming problem. It involves setting up the tableau with the objective function coefficients across the top and selecting basic variables to fill the basis based on the constraints. The subrate and RHS sections are populated based on the constraint coefficients and values. The Z row and Z values are calculated based on the objective function and basic variables. This sets up the initial feasible starting point at the origin for solving the problem using the simplex method.
1. The simplex method involves 6 steps to find the optimal solution for a linear programming problem.
2. The first step is to convert all equations (objective function and constraints) to standard form. This allows starting the problem at the origin while preserving mathematical rules.
3. For less than or equal to constraints, slack variables are added. For equal constraints, artificial variables are added. For greater than or equal constraints, surplus variables are subtracted and artificial variables are added.
4. The objective function is modified to include all slack, artificial, and surplus variables with coefficients of 0, except for artificial variables which use a very large coefficient M if maximizing or -M if minimizing.
Gratification of new media while marketing a new productsaurav kishor
This document summarizes a research paper on the use of social media for marketing new products. It begins with an abstract, introduction, and significance sections outlining the goal of analyzing social media's role in communication, brand awareness, and engaging large audiences. It then discusses how social media allows easy targeting of niche groups and provides statistics on major social media platform users. The methodology section describes the research methods used including interviews of 30 business people. The findings section outlines results showing that social media can increase sales. Finally, the conclusion emphasizes that social media is an important marketing tool for connecting with customers where they engage online.
1) The document discusses a study that examined the relationship between search and social media in the consumer purchase journey.
2) The study found a strong correlation between engagement with search and social media, and that engagement with social media can increase search performance for brands.
3) A follow up study with Dell and other brands further explored the causal relationship between search and social media in the online purchase process. This study found that when consumers were exposed to both search and social media influenced by a brand, the brand's search click-through rate went up 94%.
1) The document examines the role of search and social media in the consumer purchase pathway. It finds that while search is still the most common starting point, social media is growing in importance, with 48% of converting users utilizing both search and social media.
2) It reveals that search plays a role throughout the purchase process, especially for pricing comparisons, while social media helps with awareness and consideration of new brands and products.
3) The research also identifies a "late kick" effect, where search and social activity intensifies in the last 30 days before purchase, signaling that the purchase decision has not been finalized.
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
This document provides instructions for a two-part assignment in which students create a multimedia story about their transformation from a college student to a communication professional. In part one, students write a structured narrative describing their personal and professional goals grounded in their values. In part two, students translate this narrative into a multimedia presentation using Adobe Spark, learning strategic content creation and digital storytelling. The assignment aims to develop students' problem-solving, creativity, and multimedia storytelling skills for public relations practice.
Social media marketing refers to promoting brands or products on social media platforms. It aims to create engaging content that attracts users' attention and encourages sharing with their networks. This allows corporate messages to spread virally from user to user, gaining trust and exposure. Key benefits include building brand awareness, establishing trust through online relationships, and increasing website traffic and search engine optimization through shared links. However, social media marketing also faces challenges like generating consistent content, demonstrating return on investment, and integrating interactions into customer relationship management.
1. The document contains summaries of multiple research studies related to advertising effectiveness, word-of-mouth marketing, and the influence of social media and digital platforms on consumer purchase decisions.
2. Key findings include that positive word-of-mouth was found to be one of the most influential factors on sales, and research into brands on Facebook found that friends and fans play an important role in how marketing messages are disseminated and influence consumers.
3. Additional research examined how digital and social media have changed the consumer purchase process for various product categories, finding that shoppers now expect empowerment and freedom in their purchasing experience and enjoy sharing their purchases online post-decision.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Effectiveness of using Facebook on increasing the brand awareness; Tharushika Ruwangi
The document discusses research on the effectiveness of using Facebook to increase brand awareness in the fashion industry in Sri Lanka. The research objectives are to determine how Facebook can enhance fashion brand awareness, identify strategies and effectiveness over traditional advertising. A conceptual framework and hypotheses were developed relating electronic word-of-mouth, brand exposure, customer engagement to brand awareness. A questionnaire was used to collect primary data, and findings supported all hypotheses. Recommendations include providing interesting content on Facebook pages and using contests to encourage customers to spread word about fashion brands.
Social media can help nonprofits increase their reach and engage supporters in their causes. An effective social media strategy involves researching target audiences to understand their barriers and motivations. The strategy is then based on this research and uses social media tools to achieve specific organizational goals. It works to shrink the marketing funnel by involving supporters earlier and keeping them engaged throughout the customer journey from awareness to advocacy. The strategy should include defining goals, conducting audience research, and outlining the communications approach across different social media channels and over time.
This document outlines a research project conducted by a group of students at the university. The research project examines the impact of social media on consumer buying behavior. It includes an introduction that provides background on the topic and outlines the problem statement, research objectives, questions, limitations and significance of the study. It also includes a review of related literature and methodology section that describes the research design, data collection process, sampling technique, hypotheses and research model.
CSIFT Feb 2010 Meeting. Don Smith, Digital Media Ethnographer, General Mills...Pamvtic
Activating Connected Innovation via Social Media - The Chicago Section IFT Feb. 2010 meeting presentation by Don Smith, Digital Media Ethnographer, General Mills
It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?’ In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one’s life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers’ social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
A study surveyed rural college students on their use of social media, social networks, and organizations' employment portals in their job searches. It found that:
- 59% viewed their social media and network presence as important in finding work, though managing their presence was not a high priority.
- Most believed employers would check their online profiles and that these profiles accurately portrayed their character.
- Social media, networks, and portals were seen as very or somewhat helpful resources.
- Common outcomes of using these platforms included making new contacts, sharing opportunities, and referrals, though few led directly to job offers.
- Students expected to increase their future use of these tools compared to past searches.
This research project assessed the importance of social media, social networks, and job portals to rural college students seeking employment. The researchers aimed to:
1) Determine the importance and use of these tools in employment searches.
2) Determine the effectiveness of using these tools in obtaining jobs.
3) Determine the importance of social media presence to students.
Surveys were administered to rural college students. Results showed that social media, networks, and job portals were considered important in searches by most students. Students reported using these tools in the past and planning to use them in the future for various purposes like searching for jobs, monitoring openings, and contacting employers. However, effectiveness varied - organizations' job portals were viewed
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Gratification of new media while marketing a new productsaurav kishor
This document summarizes a research paper on the use of social media for marketing new products. It begins with an abstract, introduction, and significance sections outlining the goal of analyzing social media's role in communication, brand awareness, and engaging large audiences. It then discusses how social media allows easy targeting of niche groups and provides statistics on major social media platform users. The methodology section describes the research methods used including interviews of 30 business people. The findings section outlines results showing that social media can increase sales. Finally, the conclusion emphasizes that social media is an important marketing tool for connecting with customers where they engage online.
1) The document discusses a study that examined the relationship between search and social media in the consumer purchase journey.
2) The study found a strong correlation between engagement with search and social media, and that engagement with social media can increase search performance for brands.
3) A follow up study with Dell and other brands further explored the causal relationship between search and social media in the online purchase process. This study found that when consumers were exposed to both search and social media influenced by a brand, the brand's search click-through rate went up 94%.
1) The document examines the role of search and social media in the consumer purchase pathway. It finds that while search is still the most common starting point, social media is growing in importance, with 48% of converting users utilizing both search and social media.
2) It reveals that search plays a role throughout the purchase process, especially for pricing comparisons, while social media helps with awareness and consideration of new brands and products.
3) The research also identifies a "late kick" effect, where search and social activity intensifies in the last 30 days before purchase, signaling that the purchase decision has not been finalized.
Advanced Integrated New Media Strategies: Building Great Brands in the Age of...Erica Campbell Byrum
The social web is your brand's "mirror." How's your reflection?
The social web is a place of constant activity, with postings, uploads and a myriad of comments about your brand.
Today, consumers play a large role in your brand image, using Twitter and other microblogs, as well as Facebook, Foursquare, LinkedIn and other social networking sites to post opinions for the entire world to see.
Successful marketers should be at every touchpoint in order to connect with consumers. Companies must be a part of the consumer dialogue.
This advanced session will be led by social media expert Erica Campbell. Campbell is Senior Manager of New Media Marketing at For Rent Media Solutions, a division of Dominion Enterprises. Campbell has spoken about new media strategies across the country at various events and for numerous organizations.
Campbell will discuss marketing strategies and tactics in this upcoming dynamic session. Attendees will:
•Learn how top brands are using new media to gain insight and take actions.
•Gain ideas on developing, executing and measuring integrated strategies that build deeper connections with consumers, partners and prospects.
• Learn advanced social media marketing and new media marketing techniques that increase traffic and retention.
•Leave with tips on how to form credibility with consumers and establish their company as the definitive source in their industry.
Join the Hampton Roads American Marketing Association's next event to gain powerful insights into leveraging various medium such as print, Internet, mobile, social media, video and location-based advertising to create customer engagement that is critical to your brand's image and ultimately, its long-term success.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
This document provides instructions for a two-part assignment in which students create a multimedia story about their transformation from a college student to a communication professional. In part one, students write a structured narrative describing their personal and professional goals grounded in their values. In part two, students translate this narrative into a multimedia presentation using Adobe Spark, learning strategic content creation and digital storytelling. The assignment aims to develop students' problem-solving, creativity, and multimedia storytelling skills for public relations practice.
Social media marketing refers to promoting brands or products on social media platforms. It aims to create engaging content that attracts users' attention and encourages sharing with their networks. This allows corporate messages to spread virally from user to user, gaining trust and exposure. Key benefits include building brand awareness, establishing trust through online relationships, and increasing website traffic and search engine optimization through shared links. However, social media marketing also faces challenges like generating consistent content, demonstrating return on investment, and integrating interactions into customer relationship management.
1. The document contains summaries of multiple research studies related to advertising effectiveness, word-of-mouth marketing, and the influence of social media and digital platforms on consumer purchase decisions.
2. Key findings include that positive word-of-mouth was found to be one of the most influential factors on sales, and research into brands on Facebook found that friends and fans play an important role in how marketing messages are disseminated and influence consumers.
3. Additional research examined how digital and social media have changed the consumer purchase process for various product categories, finding that shoppers now expect empowerment and freedom in their purchasing experience and enjoy sharing their purchases online post-decision.
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Effectiveness of using Facebook on increasing the brand awareness; Tharushika Ruwangi
The document discusses research on the effectiveness of using Facebook to increase brand awareness in the fashion industry in Sri Lanka. The research objectives are to determine how Facebook can enhance fashion brand awareness, identify strategies and effectiveness over traditional advertising. A conceptual framework and hypotheses were developed relating electronic word-of-mouth, brand exposure, customer engagement to brand awareness. A questionnaire was used to collect primary data, and findings supported all hypotheses. Recommendations include providing interesting content on Facebook pages and using contests to encourage customers to spread word about fashion brands.
Social media can help nonprofits increase their reach and engage supporters in their causes. An effective social media strategy involves researching target audiences to understand their barriers and motivations. The strategy is then based on this research and uses social media tools to achieve specific organizational goals. It works to shrink the marketing funnel by involving supporters earlier and keeping them engaged throughout the customer journey from awareness to advocacy. The strategy should include defining goals, conducting audience research, and outlining the communications approach across different social media channels and over time.
This document outlines a research project conducted by a group of students at the university. The research project examines the impact of social media on consumer buying behavior. It includes an introduction that provides background on the topic and outlines the problem statement, research objectives, questions, limitations and significance of the study. It also includes a review of related literature and methodology section that describes the research design, data collection process, sampling technique, hypotheses and research model.
CSIFT Feb 2010 Meeting. Don Smith, Digital Media Ethnographer, General Mills...Pamvtic
Activating Connected Innovation via Social Media - The Chicago Section IFT Feb. 2010 meeting presentation by Don Smith, Digital Media Ethnographer, General Mills
It is essential for a business organization to get the customer feedback in order to grow as a company. Business organizations are collecting customer feedback using various methods. But the question is ‘are they efficient and effective?’ In the current context, there is more of a customer oriented market and all the business organizations are competing to achieve customer delight through their products and services. Social Media plays a huge role in one’s life. Customers tend to reveal their true opinion about certain brands on social media rather than giving routine feedback to the producers or sellers. Because of this reason, it is identified that social media can be used as a tool to analyze customer behavior. If relevant data can be gathered from the customers’ social media feeds and if these data are analyzed properly, a clear idea to the companies what customers really think about their brand can be provided.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
A study surveyed rural college students on their use of social media, social networks, and organizations' employment portals in their job searches. It found that:
- 59% viewed their social media and network presence as important in finding work, though managing their presence was not a high priority.
- Most believed employers would check their online profiles and that these profiles accurately portrayed their character.
- Social media, networks, and portals were seen as very or somewhat helpful resources.
- Common outcomes of using these platforms included making new contacts, sharing opportunities, and referrals, though few led directly to job offers.
- Students expected to increase their future use of these tools compared to past searches.
This research project assessed the importance of social media, social networks, and job portals to rural college students seeking employment. The researchers aimed to:
1) Determine the importance and use of these tools in employment searches.
2) Determine the effectiveness of using these tools in obtaining jobs.
3) Determine the importance of social media presence to students.
Surveys were administered to rural college students. Results showed that social media, networks, and job portals were considered important in searches by most students. Students reported using these tools in the past and planning to use them in the future for various purposes like searching for jobs, monitoring openings, and contacting employers. However, effectiveness varied - organizations' job portals were viewed
The document discusses four marketing management philosophies:
1) Production orientation focuses on innovating new products even if consumers don't know they want them yet. Advantages include introducing disruptive innovations, but disadvantages are lack of consumer awareness.
2) Sales orientation emphasizes aggressive sales tactics but can damage customer trust and perception.
3) Market orientation satisfies customer needs and wants to build trust and brand loyalty for long term success. It may lose some one-time customers.
4) Societal orientation does good for society in addition to pursuing profits, such as promoting sustainability. It can increase costs but also attract customers and employees who believe in the organization's mission.
The document provides an introduction to four forecasting methods: naive, weighted moving average, exponential smoothing, and linear trend. It defines each method and provides examples of how to calculate forecasts using each technique. The naive method simply repeats the most recent actual value as the forecast. The weighted moving average and exponential smoothing methods incorporate past values to smooth out fluctuations. Linear trend modeling identifies a mathematical relationship between demand and time to forecast future demand based on a trend line.
This document discusses the process for determining optimality and selecting entering and leaving variables in the simplex method for linear programming. It states that for a maximization problem, all numbers in the net evaluation row must be greater than or equal to zero for an optimal solution. The entering variable is the one with the largest positive value in the net evaluation row. To select the leaving variable, you divide each basis variable's current objective value (Q) by its sub-rate in the pivot column and choose the one with the smallest positive result.
This document discusses solving a linear programming problem to maximize profit given two decision variables (number of newspaper and social media ads) and two constraints (budget and work hours). It presents the decision variables, objective function to maximize profit, constraints, graphing the feasible region, identifying the extreme points, and using simultaneous equations and the multiplication method to find the optimal solution where the constraints intersect at (76.92, 9.23). This maximizes profit of $326 given the budget of $240 and 100 work hours available.
Basic Break Even decision for managers. The break even calculation may be extend to help with outsource decisions.
Creative Commons allowed. All rights reserved Ed Dansereau @ 2016
How to set up a Graphical Method Linear Programming Problem - IntroductionEd Dansereau
How to set-up a simple linear programming problem using the Graphical Method. Excellent teaching tool before moving on to Simplex Method.. How to solve a linear programming problem.
Creative Commons allowed. All rights reserved by Ed Dansereau @ 2016
Students' expectations of the use of social media in the classroomEd Dansereau
The document summarizes research on students' perceptions and use of social media in educational contexts. It finds that students expect faculty to use social media to extend classroom learning and value its potential. Students perceive social media could increase engagement, understanding of course material, and interactions with instructors and peers. However, its impact on measurable learning outcomes like grades is unclear. Most students report using social media to communicate with others but not as often for academic purposes. While social media use is common, Moodle remains the primary way students access course materials.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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The influence of permission marketing final version
1.
2. Recent Phenomena
Sparse academic
research
Permission Marketing
Inbound Marketing
Practitioners have
taken the lead
Solve today’s problem
Academia
Need for generalization
Why Social Media
Research is
Important
1. Increase Revenue
2. Increase Retention
3. Decrease Costs
INTRODUCTION – SOCIAL MEDIA MARKETING
3. METHODS
Exploratory
Purpose: Emphasis is gaining ideas and insights
Launch pad for further research
Research that attempts to answer the question, ‘What?’
Systematic observation and focuses on the meaning given
to social actions
Triangulation
Literature Review – academic literature has huge gaps
Case Study – Intensive observation of phenomena
Benchmarking – documenting best practices
Content Analysis – examine and analyze communication
5. Purchasing
Funnel
• Driven by
Content
• Mutual Interest
• Traditional Ads
are anti-social
• Would
purchase more
because of trust
RESULTS – HIERARCHY OF EFFECTS
6. • Consumers
View of online
experience
• Retailers very
different
• B2B focus on
image
• UGC
Trust
Familiarity
Awareness
RESULTS – BUILDING TRUST
7. Use of tools for
different
purpose
Micro Target
based on tool
Granular level
Target within
tool
RESULTS – HUB AND SPOKE
9. REFERENCES
amazon.com. (2013). Amazon. Retrieved April 2013, from Amazon: www.amazon.com
Apple Inc. (2013). iPhone 5. Retrieved April 2013, from Apple: www.apple.com
Barker, M. S., Barker, D. I., Bormann, N. F., & Neher, K. E. (2013). Social Media Marketing: A Strategic Approach. Manson: South-
Western, Cengage Learning.
Facebook. (2013). Facebook. Retrieved April 2013, from Facebook: www.facebook.com
French, J. P., & Raven, B. (1959). The Bases of Social Power. In D. Cartwright, Studies in Social Power (pp. 150-167). Ann Arbor: The
University of Michigan.
Godin, S. (1999). Permission Marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster.
Google. (2013). Google. Retrieved April 2013, from Google: www.google.com
MBA Article. (2013, Febraury 6). OnlineMBAPage.com. Retrieved February 28, 2013, from OnlineMBAPage.com:
www.onlinembapage.com
McDonald's. (2013). I'm lovin' it. Retrieved April 2013, from McDonalds: www.mcdonalds.com
Nike, Inc. (2013). Swosh. Retrieved April 2013, from Nike: www.nike.com
Pepsi Co. (2013). Pepsi Pulse. Retrieved April 2013, from Pepsi: www.pepsi.com/en-us/d
Red Bull. (2013). Red Bull. Retrieved April 2013, from Red Bull: www.redbull.com/us/en
Starbucks Coporation. (2013). Starbucks. Retrieved April 2013, from Starbucks: www.starbucks.com
Target Brands Inc. (2013, March). Target. Retrieved April 2013, from Target.com
The Coca-Cola Company. (2011). Coca-Cola. Retrieved April 2013, from Coca-Cola: us.coca-cola.com
Twitter. (2013). Tweets. Retrieved April 2013, from Twitter: www.twitter.com
YouTube, LLC. (2013). YouTube. Retrieved April 2013, from YouTube: www.youtube.com
Editor's Notes
Social Media is a recent phenomenon, a new field of studyVery little academic research availablePopular Press is taking the lead as thought leadersOrganizations have a need to understand social media and how to monetize phenomenonIncrease RevenueNew channels and better serving target marketsIncrease Customer Life Time ValueCustomer satisfaction and loyaltyMore frequent purchasesIncreased purchase sizeLower turn-overDecrease Marketing CostsReach target markets more efficiently
MethodsAmbiguity CertaintyExploratory Descriptive CasualAnswers the question of “What”What are the emerging patternsWhat are the future research questions What is happening with PhenomenonTriangulationLiterature Review – Failed, not enough academic literature availableCase Study – Intensive observation of organizationsBenchmark – Top Social Media Companies with fortune 500Content Analysis – examined communications
Get Logos
Purchasing Funnel (Hierarch of Effects)Strongly suggests research for determining what content is valuable at each level of funnelContent of mutual interest (Indirect, Educational, Informative, How To)Showing product/service at end was OK but do not “sell”Traditional Ads are anti-socialPush ads kill Permission MarketingPurchasing Funnel is popular press terminology. The academic research is call “Network of Effect” models. Of which the seminal work is the ADIA model by St Elmo xxxxx. The strong parallel to the funnel suggests future research for determine what content is valuable at each level and for determining appropriate metrics (ROI).Content, especial content that was of mutual interest to both consumer and organization was very powerful. The content encourage engagement with community, built reputation, and was more interesting to us as researchers. Some observations include:Showing the use of the product/service or showing at end of information was OK. Mutual Interest information is indirect or educational in nature. Not about product features. For example Fiskars scissors features crafting and Google features Internet search.Traditional Ads are anti-social. Pushing ads onto social media does not appear to work. Very little engagement from consumers and boring to view. “Push Ads kill Permission Marketing”.The use of mutually interesting content lead our team to believe that we knew less about product specifications, knew more about application of product, and believe we would be more likely to purchase product or service.
Building TrustSuggest research into different methods used to build trust.Retailers differ from B2B and other B2CVariety of products, no central themeSales, discounts, special offers for retailersCould be industry of reason for buyer going to siteB2B companies appear to be building brand awarenessCoolnessSales generated through distribution channelUser Generated Content is very powerful for building trust and an area of potential researchWhy do some people engage?Feel of community?Type of content varies by tool (FB, Twitter, YouTube)In an effort to build trust we documented different styles. Although our sample size is to small to generalize results a pattern did appear. The pattern could be based on consumer information preference, differences in markets served, differences in customer’s reason for engaging with company (reason for being online), or differences in industries. Future research would be needed to better understand. A secondary research could be with User Generated Content (UGC), why do consumers engage with different industries in different ways?Retailers where similar to each other but very different from other organizations we researched. Amazon and Target focused on selling or ecommerce with sales and coupons and more. Is shopping the goal of consumers for these destinations? Do people go online just to shop for deals? The reason could be more benign, for example: because of the variety of products, there is no central theme for mutual interest besides selling product.We noticed B2B corporation had a different feel than B2C. Companies like Nike and Apple where “cool”, lots of white space for an air of sophistication. Companies appear to be focused on trying to influence consumers image of company (academic definition of branding – the image of a company in a consumers mind. Most people use the term “Brand” incorrectly.). B2B companies featured the best and newest products. Could it be because sales are primarily generated through distribution channel (retailers)?(Note: To fully develop this idea we should think about Google, Coke, Pepsi, and Redbull.)UGC (User Generated Content) is a large part of the community feel. People want to be part of these communities. Type of content varies with the tool used (FB, Twitter, homepage, or YouTube) and industry (or customer’s reason for going online).
Hub and SpokeFurther research on micro and granular targets based on tools and sub hubs within toolsMicro Targets based on part of target market that uses toolFB, Twitter, YouTube, Pinterest , . . . Granular Target Segments by further segment Micro targetsCustomer Service with Twitter HandlesBrand Pages in FBSales separate from contentYoutube channelsFurther research need at the type of content required at micro and granular levelsThe organizations we researched appear to moving toward Micro Targets based on tools (FB, Twitter, Homepage, YouTube). Further research is required to generalize. Further research on the success of micro and granular targeting.Organizations appear to use tools to reach and engage different micro segments of the desired Target audience. For example different tools displayed different information and sometimes even a different brand personality (but still kept central theme). Some tools further granular level of micro targets. For example using brand image pages on FaceBook and separate twitter handles (The largest being separating Customer Service). The strong separation of customer service appears to get all the bitching off of main pages or sites. Also, there appear to separate sales/selling from Content. For the most part the tools were used for different purposes.Secondary thought: different content need at each micro and granular level. UGC is very, very important.
Metrics need to be established and measured throughout sales processProductivity gains – (Output)/(Input). Compare month over month or year over year Exposure, Influence, and Engagement stages of funnelROI – Return On Investment – Profit/(Cost of Social Media) Action/Conversion and $$(Sale) stages of funnelCost savings in Retain (feedback loop) Savings for social media PR Savings for Social Media Co-creation of value (Crowdsourcing) Savings on Customer Service Increased customer retention – Life time value of customer