Innovation is a lonely business. Innovators inside corporates face the risk of failure and misunderstanding, in their attempt to forge disruptive strategies. But with the rate of change that technology has enabled, the bigger risk is NOT to innovate. So the IAB Singapore Innovation Committee created this handy little guide to make innovation be a slightly less lonely proposition. Please feel free to share and use in your own presentations, just remember to give IAB props!

1. THE INNOVATORS ANONYMOUS
7
STEP
PROGRAM
INNOVATION COMMITTEE

2. We need to build a
CULTURE and
STRUCTURE
that supports innovation
in our organizations

3. It is based on mastery of
the Seven Steps that
follow

4. STEP 1:
ALWAYS BE
CURIOUS
Ask yourself, how can this be
done better?

5. STEP 2:
TAKE ACTION
Innovation is doing,
not theorizing.

6. STEP 3:
EXPERIMENT
AND EVOLVE
Try, fail fast, iterate.

7. STEP 4:
BUILD A
LEARNING
CULTURE
Build a culture that embraces
failure as a
way to learn. Celebrate
victories, no matter
how small.

8. STEP 5:
SIMPLIFY
Focus on the Minimum Viable
Product, shed the Nice To
Have's.

9. STEP 6:
THE CUSTOMER
DECIDES
The customer decides success by what
she adopts or abandons.

10. STEP 7:
DELIBERATELY
DISRUPT
If you don't cannibalize your business,
then someone else will.

11. BONUS
SECTION!

12. Implementing an innovation
program is not easy, but it can
bring outsized benefits to your
organization

13. To change culture, you need to
need to change structure. Here
are some tips:

14. Structure Tip #1:
Allocate a specific
innovation budget out of
your overall P&L

15. Structure Tip #2:
Empower one or two
forward-looking people to
make decisions.
Keep it separate from the
regular organization.

16. Structure Tip #3:
Set KPIs based
on learning, not
production.

17. Structure Tip #4:
Build a rapid process to evaluate
learning, decide
go/ no-go, and move on
to the next iteration.
Google X does this daily.

18. Structure Tip #5:
Set clear criteria and
process to transition an
idea from the
Innovation track into a
Business As Usual
activity.

19. “FAILURE IS NOT FAILING.
FAILURE IS FAILING TO TRY.”
MARK WEBBER

20. With thanks to the members of the
IAB Singapore Innovation
Committee
Keith Timimi
Evelina Lye
Sergio Salvador
Balaji Ramanujam
Simon Kearney
Aaron Jackson
Gloria Mathis
Gerard Lechau
Fletcher Khoo
Carl Griffith
Miranda Dimopoulos
Tobias Wilson
VML Qais [Chair]
Sapient [Vice Chair]
Google
Potential Unlimited
Click2View
Effective Measure
R/GA
Outbrain
Adz Central
Havas Worldwide
Executive Director, IAB
@accomplice [Leadership Council Liaison]

21. THANK YOU & GOOD LUCK!