The Hip-Hop Association held its 2004 wrap report, summarizing its accomplishments over the previous year. It facilitated the largest Hip-Hop film festival in the world, screening 106 films from over 10 countries with over 40 youth submissions. The festival highlighted the business of Hip-Hop filmmaking and included panel discussions on top Hip-Hop films and the evolution of Hip-Hop in the film industry. Over 7,000 people attended HHA programming over the year, including members of the Hip-Hop community and industries as well as educational and community organizations from over a dozen US cities and 10 countries. The HHA was supported by various sponsors and partners.

1. THE HIP-HOP ASSOCIATION
FACILITATING, FOSTERING, & PRESERVING HIP-HOP CULTURE!
2004 Wrap Report
1: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

2. ABOUT US
FACILITATING, FOSTERING, & PRESERVING HIP-HOP CULTURE!
The mission of the Hip-Hop Association [H2A] is to utilize Hip-Hop culture as a tool to effectively encourage critical thinking,
social change and unity, while empowering communities through educational and cultural initiatives. This is accomplished
through our media & education programs: H2O [Hip-Hop Odyssey] & H2Ed [Hip-Hop Education].
H2A has quickly become a leader in creating events that focus on the use of imagery in media to educate about Hip-Hop
culture and social issues. The founders, advisory board, & staff of H2A have a collective experience within the Hip-Hop
community as pioneers, filmmakers, educators, activists, writers, and executives.
Inside This End of Year Report: pg3. 2004 H2A Summary
pg 4. Sponsors
pg 5. Accomplishments
pg 6.H2O [Hip-Hop Odyssey]
pg 7. ‘04 Festival Highlights
pg 8. ODYSSEY Awards
pg 9. Attendance & Media Coverage
pg 10. H2Ed [Hip-Hop Education]
pg 11. ‘04 Summit Highlights
pg 12. Who Attended?
pg 14. Contact
Artist Fly ID mural of photography from
Jamel Shabazz‘ book “Back In The Dayz”
Photo Credit: Terrence Jennings
2: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

3. H A GROWTH & PROGRESS!
2
PROGRAMMING & AUDIENCE PROFILE
In addition to our hallmark events in November, the Hip-Hop Association produced events throughout the year that reinforced community
building.
» Events:
• Hip-Hop Appreciation Week - New York, NY: Screening of five (5) Hip-Hop short films that communicated both the local and global
human life experience with elements of Hip-Hop being the common thread.
• National Hip-Hop Political Convention - Newark , NJ: 5-hour film program followed by a Directors Q & A featuring political & socio-
economic topics relevant to local communities nation-wide. We also organized an educational panel focused on using Hip-Hop as an
educational tool.
• World Youth Summit - Barcelona , SPA: Produced a full day of Hip-Hop programming that included a panel discussions, a film
screening, workshops and a peace concert, in conjunction with UNESCO and the International Music Council.
The combined programming of all our initiatives during the year of 2004 has reached over 7,000 people from the U.S. and abroad.
» Demographics:
• Hip Hop Film, TV, Radio & Music Industries including members from the MC’s, Graffiti Artists, DJ’s, B-Boy & B-Girl community
• Community Based Organizations and Educational Institutions
• Geographic reach included submissions & attendants from over a dozen cities in the U.S., and 10 countries worldwide
» Age Ranges:
• 14 -18 youth - local junior high and high school students (30%)
• 18 - 25 young adults - college students and young professionals (20%)
• 25 - 40 adults & professionals - filmmakers, industry executives, Hip-Hop aficionados, educators, and activists (50%)
3: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

4. SPONSORS & PARTNERS
Our sponsors and partners have provided us with various forms of direct, indirect, and in kind sup-
port throughout the year. They have been pivotal in assisting in the development of our programs and in-
creasing our ability to serve our people and communities. On behalf of the H2A, H20 and H2Ed staff and
supporters, we extend our appreciation of their continued support.
4: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

5. This program created the largest Hip-Hop Film Festival in the world!
H O [Hip-Hop Odyssey]
2
H2O is the media initiative of the Hip-Hop Association.
It’s mission is to create cultural sustainability & industry
longevity by supporting the use of Hip-Hop culture as
a tool for social awareness & youth empowerment.
The 2004 H2O [Hip-Hop Odyssey] International Film
Festival provided a platform for filmmakers to
showcase and define the variety of images that
depict Hip-Hop culture and its communities.
This year’s festival theme, “The Business of Hip-Hop
Filmmaking” highlighted the evolution of Hip-Hop in
the film industry as a profitable and viable market.
5: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

6. ‘04 FESTIVAL HIGHLIGHTS
FLAVOR, FILM & HIP-HOP! PANEL DISCUSSION
» 106 Films Screened: From over 10 countries including Tanzania, South Sharese Bullock (Listen Up!), with
Africa, England, Spain, Iraq, Israel, and Japan Anthony Maddox of Bad Boy Films
» Unprecedented Youth Submissions: 40 films
» Longest Panel Discussion: Top Five Hip-Hop Films of All Time (2:30 min.)
» Largest World Premiere: Beat Kings (No seats left in a 300+ venue)
» Best Retro Screening: Tougher Than Leather
Mona Ibrahim, Michelle Materre,
» Most Talked About Films: “Letter To The President”, “Beat Kings”, “Hali Julie Anderson, Diana Williams,
Halisi”, “The Defendant Rests”, “Black Noise”, & “Compost” among favorite Ashara Ekundayo, & Nefertiti Strong
» Best Party of The Week: After Party for Larry Golin’s “Cross Bronx”
» Most Political Moment: Receiving of proclamation at Odyssey Awards
Sofia Quintero, Tony Greer, Omar Akil,
» Most Newsworthy: Legendary filmmaker Melvin van Peebles receives Kymberly Gray, & Elisha Miranda
standing ovation while presenting Freshest Youth award winner
Godfrey with Actor Jeff Carrol
of “Holla if I Kill You! (First Hip-
Hop Horror Film)
Leba Haber Rubinoff, Kris Palestrini,
Jeff Carroll, Jackie Salloum, & Tee
Micheal Pinckney, Smif
Director ” Black Noise”
6: Hip-Hop Association 2004 Wrap Report H2O: Social Awareness Through Media!
Facilitating, Fostering, & Preserving Hip-Hop Culture!

7. ODYSSEY AWARDS
SPECIAL HONOREES FILM COMPETITION WINNERS
The ODYSSEY Awards ceremony recognizes today’s hottest Hip-Hop Adult Award Winners
filmmakers, industry professionals and pioneers. This year’s event was
hosted by actor/poet muMs (HBO’s “Oz”), & featured guest artists » Props Award for Best Feature Documentary – “Letter To The President” by Thomas
including UTFO, Jean Grae, Keith Murray, Bokeem Woodbine, and Gibson & Trinh T. Banh
Melvin Van Peebles,
» Props Award for Best Short Documentary – “Hali Halisi” by Martin Meulenberg
» Legend Award: Celebrates the lifetime achievement of Hip-Hop » Props Award for Best Under The Influence Film – “Poetic License” by David Yanofsky
pioneers and notables in the Hip-Hop community. Honorees: Kurtis
Blow, Roxanne Shante, DJ AJ, JoJo (Rock Steady Crew Founder), and » Props Award for Best Short Narrative Film – “The Defendant Rests” by Omar Akil
Futura (Graffiti Artist)
» Freestyle Award for Best Experimental Film – “A Harlem Document” by Emmanuel
» Trailblazer Award: For individuals in the filmmaking community that Pratt & Olalekan
have pushed Hip-Hop culture to the forefront. Honorees: The RZA
(Founder of Wu Tang Clan) and Russell Simmons (Hip-Hop Mogul) » Best Rap Actor Award – MC Lyte
Freshest Youth Award Winners
» Memorial Award: Honors past Hip-Hop filmmakers and notable
members of the Hip-Hop community; Rick James for being one the
» Best Documentary Short – “Story of Promise” directed by EVC & “Listen Up”
artist most sampled by Hip-Hop producers.
» Best Documentary Long – “Rapenandole Al Miedo” by Polimorfo & “Listen Up!”
» Props Award: For directorial excellence in the Feature, Short, Docu-
mentary, and PSA category. » Best Narrative Long – “You Never Know” by Big Picture Alliance
» Freestyle Award: An Avant Guard award presented to the most » Best Narrative Short – “Camike” produced by Big Picture Alliance
original, unique and experimental expression in Hip-Hop filmmaking.
» Best Experimental – “The Game” produced by Big Picture Alliance
» Best Rap Actor Award: Given to a rap artist who has crossed over
into acting. » Best PSA – “Photo Album” produced by Frame by Frame Fierce
7: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!
H2O: Social Awareness Through Media!

8. MY MIC SOUNDS NICE, CHECK ONE!
CELEBRITY ATTENDANCE MEDIA COVERAGE
Afrika Bambaataa Keith Murray Africanhiphop.com
Anthony Marshall Kim Gray Africas Gateway
Beatbox Kool Herc Allhiphop.com
Bokeem Woodbine Kurtis Blow Centuryinstitute.org
Bowlegged Lou La Bruja Crème Magazine
Busy Bee Lord Jamar DJhonda.com
D Nice MC Lyte Free Speech TV
Danna Dane Medusa Hiphopconvention.org
Danny Castro Melvin Van Peebles Hiphopgame.com
DJ AJ MTV’s Sway Hispanic Magazine
DJ Honda Parish Smith (PMD) Indieclub.com
D-Nice Peeblee Poo KING Magazine
DRES Preston Greenwood MNN (Manhattan neighborhood network)
Fab 5 Freddy Renoly Santiago MUGSHOT Magazine
Film Producer Lee Daniels Roxanne Shante Power 105.1 FM
Full Force RZA Rapstation.com
Futura Special Ed Socialstep.com
Gina Knight Teddy Ted & Special K The Bronx Times
Godfrey UTFO TheIndustryCosign.com
Grandmaster Caz Trace.TV
Grandmixer DXT Tymeline.com
Jamie Hector & Kelli Brown (HBO’s “The Wire”) WB11
Jean Grae & Master Ace WBAI
Jerry Ferrara WCHR
JoJo WireImage.com
Kangol Womens E News
The Roof
Salt N’ Pepa released the hit “My Mic Sounds Nice” in 1986
8: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!
H2O: Social Awareness Through Media!

9. Toni Blackman: US State Department of Hip-Hop Ambassador, Educator: Keynote Speaker at H2Ed Summit
H Ed [Hip-Hop Education]
2
H2Ed is the education initiative of the Hip-Hop Association.
H2Ed advocates on an institutional and grass roots
level for the use of hip-hop culture as a vehicle for
educational reform.
H2Ed’s annual 2-day Summit provides workshops, and
panel discussion for TOPSY (Teachers, Organizations,
Parents, Social Workers, Youth Educators).
This year’s theme “Teaching Tolerance, Health
and Academics through Hip-Hop”, highlighted the
best models and practices for using Hip-Hop as an
educational tool.
9: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

10. ‘04 SUMMIT HIGHLIGHTS
PROGRAM SUMMARY (SPEAKERS, WORKSHOPS, ETC.)
» Town Hall Meeting on Media Literacy and Alternative Learning Tools • Fun Exercises For Parents & Kids – Presented by Union Settlement Association’s Youth
at Union – NY, NY; Angelika Peacock
Featuring the best media products & teaching tools for educators – Presented by
Listen Up! • Graffiti As An Artistic Expression of Youth Culture, Politics & Self – NY & Chile Presented
by Toofly & ACB
• The Point CDC’s Literacy Program – Dr. Julie Spiegal • Educational Video Center’s Youth
Media Curriculum, Teach This! - Web resource • Brainglow – A tool for digital storytelling • Hustling for Your Youth: A New Model for Non-Profit Youth Programs – Presented by
Youth Sounds – Oakland, CA; Ken Ikeda
» Special Screening:
• Magazine Model: Using Magazine Projects to Teach Writing, Research & Critical
• “A Story of Promise” from Listen Up’s “The Way We See It; Youth Speak Out on Thinking – Presented by NYC Educator, Tachelle Wilkes
Education” produced by the Educational Video Center & Satellite Academy in the
Bronx, NY • “Elements” from Youth Sounds in Oakland, CA • Follow The Money: Building for Your After-school Program – Presented by The After-
school Alliance – Washington, DC;Ursula Helminski, Steve Fowler, & Graal Swartz
» Youth Talent Show w/ Hip-Hop Pioneers: Hosted by Pebblee Poo
• Breakin’ Down; The Academic Value In Teaching The Dance Form – Presented by
Sistaz of the Underground – SF, CA; Sarah Smalls, Oposit, Jana Jones, Nurse Boogie, &
Jurors included Almighty Kay Gee of Cold Crush Brothers, and Lil’ Rodney Cee from
Dr. Bean Twerp
Funky Four Plus One
• Utilizing Hip-Hop To Engage Youth Literacy, Critical Thinking & Creative Writing
» Opening Plenary:
– Presented by Urban Word – NYC; Michael Cirelli & K-Swift
“How Can Hip-Hop Culture Be Used To Address Health, Tolerance, & Academics?” • Getting It Done With Fun!; Use Hip-Hop to Make Homework More Enjoyable & Effective
– Presented by Progressive Arts Alliance – Cleveland, Ohio; David McCullough
» Set It Off: Things You Should Know Before Using Hip-Hop Culture as an Educational Tool
• Analyzing HIV/AIDS Message Through Hip-Hop & Media Literacy – Presented by
12 workshop presenters shared their ideas on the most important things to know Grand Street Settlement – NYC; Geoffrey Scott & Lizette Hernandez
before using Hip-Hop as an educational tool.
» Keynote Speakers:
• Flipping The script: Understanding Hip-Hop Through Media Literacy – Presented by
Just Think – SF, CA; Dave Yanofsky, and Kenny Smith • Bernard Gassaway, Senior Superintendent of NYC Dept. of Education’s Alternative,
Adult & Continuing Education Schools and Programs
• Respond, Prevent, Facilitate: New Strategies for Sex Ed – Presented by Planned
Parenthood of the Mid-Hudson Valley;Mark Swier • Toni Blackman, US State Department Hip-Hop Ambassador, Educator, Artist, &
Emcee
• Creating A Successful Community Center with Youth Programming That Uses Hip-
Hop – Presented by The Point CDC – Bronx, NY; Emilia Wiles & ACTION Youth Closing Curriculum Premier Cocktail Party, hosted by Just Think – SF, CA
10: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!
H2Ed: Empowerment Through Education!

11. (KNOWLEDGE OF SELF) DETERMINATION
WHO ATTENDED? OVER 144 ORG’S
“J.A.Y.S.” Street Double Dutch League Harlem Children’s Zone, TRUCE Fitness & Nutrition Center Passages Academy
ACORN Community High School Harlemlive Pathways for Youth, Inc
ADI (Artist Development Institute) Health Administrator Pius Bronx Community Services
Adlai E. Stevenson High School High School For Civil Rights PIUS XII Foundation, Inc
Art Works Hip Hop Kidz, Inc Port Chester High School
Arts Council for Chautauqua County Homeless Empowerment Project/ Community Action Team Howard University Project HIP-HOP
Aurelius Foundation Hudson River Community Health Queens Academy High School
Automotive High School I.S. 223 and Bronx Lesbian and Gay Health Consortium Inc. Ramapo High School
Barnard College Infinity Performance Program/ Arts Council for Chautauqua Co. Real People Productions / NYIT
BASE High School Information Technology High School Resonant Voices, Inc.
Boys & Girls Clubs of America Institute for Research in African-American Studies Rosalie Hall
Breakthrough Institution for Community Research San Francisco University
Bronx Academy Soundview Campus JACC Children’s Corner, Inc. Satellite Academy High School
Bronx High School for Business Jacob Riis Neighborhood Settlement House SAYA! (South Asian Youth Action)
Brooklyn School for Collaborative Studies John Jay College and Educational Alliance Schomburg Satellite Academy H.S
Bryan Mawr College KAOTAOPIA School for Legal Studies
Bushwick Leaders’ High School for Academic Excellence LandMind Properties, LLC Simon Baruch Middle School (MS 104M)
Casa del Sol Leadership Through the Arts Program at the Queens St. Raymond Community Outreach Center
Cascades High School Museum of Art Talented and Gifted School for Young Scholars
Central Park East Secondary School LEAP Teachers College Columbia University
Children’s Pressline Life Camp The City Kids Foundation
Citizens Advice Bureau/Community School Loyola School; Media Aware Kids The Dalton School
City of Daly City, Parks and Recreation Department Middle School 118 The Digital Hub
Columbia University African-American Studies/History Montauk Middle School The Door
Columbia University-School of Social Work Morris Academy for Collaborative Studies The Educational Alliance
Cypress Hills Community School MS 325 The Institute for Community Research
Directions For Our Youth Nassau Community College The Salvation Army ; The Global Harmony Project
DMP Worldwide Entertainment Group New Beginnings Program The Valley Too!
Each One Teach One New School Union Settlement Association: HOPE Program
Eyebeam Atelier New Settlement Apartments University of California
Fannie Lou Hamer Middle School New York University University of HIP-HOP
Flushing YMCA Beacon Center 194 Nueva Escuela Montessori University of Puerto Rico
Fowler Hoffman, LLC NYC Dept. of Education Urban Assembly Media High School
Georgetown University Law Center NYCoRe Urban Assembly School for Applied Math and Science
Girls for Gender Equity One Nation, Inc. Urban Leadership Institute
Girls Inc of NYC Out of School in DC Wadleigh Secondary School
Global Kids-Human Rights Activist Project P.S. 2 Women In Need, Inc.
Grand Street Settlement Beacon Center Partnership With Children YMCA Community Learning Center (Seattle, WA & NY)
Youth Resource Development Corporation
Mos Def & Talib Kweli released the hit single “(Knowledge of Self) Determination” in 2002
11: Hip-Hop Association 2004 Wrap Report H2Ed: Empowerment Through Education!
Facilitating, Fostering, & Preserving Hip-Hop Culture!

12. 05 GOALS
Expand the services of the H 0 [Hip-Hop Odyssey] & H Ed [Hip-Hop Education] Initiatives
2 2
In the last 3 years, the goals of our H2O & H2Ed programs were fulfilled for the most part through their corresponding film festival, and education
summit. In 2005, the Hip-Hop Association is preparing to expand the services of each program in order to offer the Hip-Hop community additional
resources that we have cultivated with our partners.
Professional Development & Youth Filmmaking Workshops
Through our partnership with AIVF (Association of Independent Video and Filmmakers), and Listen Up!, we plan on expanding the number of
professional development and filmmaking workshops we offer to adults and youth. Some of these workshops will include the opportunity to learn
and sharpen skills in Lighting, Editing, Scoring, and Fundraising.
Expand The Heineken Red Star Hip-Hop Video Category
In 2004, Heineken USA & the Hip-Hop Association announced the newest segment of the H2O [Hip-Hop Odyssey] Film Festival, scheduled to take
place in 2005. The “Red Star Hip Hop Music Video” segment of the festival will showcase the video filmmakers that have helped define the variety
of images that depict Hip-Hop music & culture worldwide in a 3-minute music video.
Black Tie Fundraiser (September ‘05)
In order to recruit additional members, & raise development capital for programming, we plan on hosting a Black Tie Fundraiser. In addition to a
night of friends, pioneers, stars, and organizers, we will be presenting an Image and Fellowship Award to the person in the Hip-Hop Community who
embodies the manifestation of our mission.
Archiving of Hip-Hop Films
Over the past three years the H2O [Hip-Hop Odyssey] Film Festival has shown over 200 short, documentary, feature , PSA, & or experimental films. As
we strengthen the relationships we share with the filmmakers, producers, editors, and actors creating these films, we find ourselves at the center of
requests for copies, & contact info, from television stations, networks, distribution companies, & community organizations. We will build a system that
will aid our staff, & volunteers in helping to facilitate these requests. This will assist in the growth of the Hip-Hop filmmaking community, before & after
our yearly film festival.
Hip-Hop Community Building
The Hip-Hop Association will continue to collaborate with organization in the U.S., and abroad that share in the vision of empowering our
communities.
» Temple of Hip Hop - Film screening for Black History Month [www.templeofhiphop.org]
» PAFF (Pan African Film Festival in L.A. & Denver) - February & May ‘05 [www.paff.org]
» NALIP (National Association of Latino Independent Producers) - March ‘05 [www.nalip.org]
12: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!

13. Martha Diaz - Executive/Creative Director Rolando Brown - Director of Brand Development Mona Ibrahim - Director of Community Partnerships
martha@hiphopassociation.org rolando@hiphopassociation.org mona@hiphopassociation.org
212.500.5970 ext. 6 212.500.5970 ext. 4 212.500.5970 ext. 5
Bobby Starks - Production Coordinator Andrew Landers, Education Committee Leader Mariko Gwynne - Director of Special Events
bobby@hiphopassociation.org andrew@hiphopassociation.org mariko@hiphopassociation.org
212.500.5970 ext. 9 212.500.5970 ext. 7 212.500.5970 ext. 2
Maximiliano Benitez, Director of the Freshest Youth Program Stacey L’Air Lee - Director of Film Programming & Acquisitions
maximiliano@hiphopassociation.org stacey@hiphopassociation.org
212.500.5970 ext. 8 212.500.5970 ext. 3
Advisory Board – H2A [Hip-Hop Association] Advisory Board – H2O [Hip-Hop Odyssey]
Chuck D – Public Enemy
Fab 5 Freddy – Hip-Hop Renaissance Man Alyce Emory – Founding Advisor
Harry Allen – Journalist Ariel Palitz – Founding Advisor, Soulutions Enterprises
Honorable George Martinez – Artist/Activist/Co-Founder of the Blackout Arts Collective Asheba Edghill – Media Coordinator, HBO
Marinieves Alba – Founder of Hip-Hop LEADS/Co-Founder of the International Hip-Hop
Exchange Brett Wright – President, Nu America Agency
Mimi Valdes – Editor-In-Chief of Vibe Magazine Clyde Valentin – Director of the Hip-Hop Theater Festival
Pebblee Poo – Hip-Hop Pioneer Dexter Wimberly – CEO, August Bishop, LLC
Sharese Bullock – Listen Up!
Gary Mobley – Corning International
Advisory Board – H Ed [Hip-Hop Education]
2
Irene Villasenor – POV
Jonathan Rheingold – Executive Publisher, XXL, KING, RIDES & SCRATCH
Alfonso Wyatt – Fund for the City of New York
Carlyle Leach – Director of The Young Scholars Program at the Schomburg Center Jason Lampkin – Lost Generation Films
Danny Hoch – Artist/Activist & Founder of the Hip-Hop Theater Festival Larry Miller – President, Jordan Brand
Dr. Robin Chandler – Northeastern University Lumumba Mosquera – Miramax Films
Joseph Collins – The Door
Jeff Chang – Journalist and Author, Can’t Stop Won’t Stop muMs – Poet/Actor
Kahlil Jacobs-Fantauzzi – Activist & Educator Panama Alba – Activist/Organizer/Community Leader
Michelle Rhone-Collins - University Settlement Shari Frilot – Programmer, Sundance Film Festival
Rhea Vedro – A.Y.E. International
Dr. Roxanne Shante – Hip-Hop Pioneer and Psychologist Tina Imm – VH1
Sheila Frye – Literacy Expert & Teacher
Toni Blackman – Poet and U.S. State Department Hip-Hop Ambassador
Hip-Hop Association [H2A]
The photos and artwork in this Wrap Report were donated to The Hip-Hop Association by www.hiphopassociation.org
professionals, all of whom volunteered their time & talent towards the realization of our mission. www.h2oiff.org
www.h2ed.net
We would like to thank Terrence Jennings, Johnny Nunez, Seitu Oronde & the producers of Style Wars.
13: Hip-Hop Association 2004 Wrap Report Facilitating, Fostering, & Preserving Hip-Hop Culture!