This document outlines the Heart Pledge Project, which aims to create a web/app to provide information to prevent heart attacks and encourage healthier lifestyles. Max Ma is providing up to HK$200k to fund the project. Stage 1 involves choosing 5 teams to develop concepts, with the winning team receiving HK$10k. Stage 2 will develop the product further with a budget of HK$150k. Teams can apply through Cocoon Market by May 10th, 2014 for the concept development stage. The goal is to save lives by providing heart health resources.