The document discusses the "Google Feedback Loop" technique for improving website traffic and search engine rankings. It involves identifying keywords that already drive some traffic to a site, creating new pages with more in-depth content on those topics, and linking to those new pages from the original pages. This improves the user experience while also providing more content and keywords to search engines, driving more organic traffic and higher search rankings in a self-reinforcing loop. Staying focused on topics relevant to the site's purpose ensures the additional traffic will be useful.

1. The Google Feedback Loop For Quality Traffic

2. **For this to work, you need some kind of tracking for
your website/web pages that tells you which search
engines send people to you for what keyword searches.

3. Now truly, for a website owner there is nothing more
fascinating than their own stats, so if you don't have
good tracking software yet, do go out and get some.

4. There are many versions about, still many free ones
available, and please, DO get started with tracking your
pages and their performance.***

5. Now, let's get started.

6. The Google feedback loop works very simply and like
this.

7. Let's say you have a website and you find out that a
particular phrase turns up in those search engine
referrals which sends you some people reliably, week in,
week out.

8. It doesn't matter if it's only a few, what DOES matter is
that this is ALREADY HAPPENING.

9. Therein lies the key!

10. As an example, I noted that just because there was a
phrase that related to this by accident in one of my
essays, I got some 14 people sent to me because they
were searching for "symbols of eternal love". Down the
list a bit further, there were another 9 who wanted
"eternal love symbols", and then the many more single
queries with random variations on that phrase.

11. A total of fifty visitors who would otherwise have gone
elsewhere, every month, on that one key phrase.

12. That's nice and as it doesn't cost us anything beyond a
little time and ingenuity, and ...

13. ... and this is IMPORTANT! ...

14. ... and as I can PROVIDE MORE INFORMATION on this
key phrase because that is completely within the brief of
my site and what I do ...

15. I can now begin to enter into the "Google feedback
loop".

16. So now, I shall expand on this idea of "symbols of
eternal love".

17. I'll keep the original article and reference just the way it
is, but I'm going to HYPERLINK the phrase where it
appears in the text, and make another page with USEFUL
AND MORE IN DEPTH information on "eternal symbols
of love", including images, references and natural
language copy.

18. When I do this, the following happens.

19. Firstly, we don't lose what traffic we are already getting
by NOT CHANGING THE ORIGINAL REFERRING PAGE.

20. That's important!

21. Secondly, we are now offering the visitors MORE AND
BETTER information on what they are looking for, and
this will be appreciated and can be used as a starting
point for a further relationship with the visitor - they
may go from there to download something, or perhaps
bookmark your pages because you're on the right vibe,
perhaps buy something or tell a friend or a group they're
on, or a forum, to go check out your site - all sorts of
things can and do happen from there.

22. Thirdly, and this is where the "feedback loop" happens,
you now have MORE and MORE VARIED keywords
relating to the topic to show, more content and this will
BRING YOU UP HIGHER in the rankings for that search
overall - which results in MORE people clicking on your
site's link, which in turn helps with your rankings.

23. Well, perhaps I should have called this a feedback
SPIRAL because what NOW happens is that not only do
you get more than your original 50 people coming every
month, but you also get that same effect again - there
might well be SOME THING on your further page that
brings in that first flow of visitors for ANOTHER specific
keyphrase which can be treated in much the same way -
hyperlinked to a new page with more in depth
information and even better quality content.

24. Go on like this for a while with the FAVOURITES amongst
your key phrases, and you really will:

25. 1. Find whole new "markets" or groups of visitors you've
never had access to before;

26. 2. Get more people for the already existing content as
your site moves up in the rankings;

27. 3. EVOLVE your site and your web presence in a very safe
and expansive way - and without risking being dropped
for the original content because that doesn't change.

28. A last word of advice before I go.

29. PLEASE stay within the context of what you're doing.

30. No-one is served by having visitors who are the wrong
crowd for your services or plans or desires.

31. If you are selling sun flowers, there is NO POINT in going
after keywords relating to audio engineering or
motorway maintenance.

32. Ok so you might get a bunch of visitors, but they WON'T
stay, WON'T buy and WON'T do anything other than
pass through like a breeze in the night and leave you
wondering why you get hits but no sales!

33. If you *do* stay within the brief or context of what you
are doing, and you go after the keywords and key
phrases that MAKE SENSE in the context of your site, on
the other hand, the "Google Feedback Loop" is an
EXCELLENT way to improve quality traffic long term, and
reliably.

34. http://makemoneywhileonlinesite.info/form.php?id=64
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