The document discusses the good, bad, and ugly aspects of corporate responsibility. It argues that while corporate social responsibility has many interpretations and is divisive as a term, corporations can maximize profits while also serving the public interest. The document outlines how capitalism has moved away from Adam Smith's vision of "enlightened self-interest" towards a more selfish "brute capitalism" focused only on profits. However, it argues that a moral form of capitalism is possible where corporate and public interests are reconciled through corporations accepting accountability for external impacts and recognizing this enhances long-term shareholder value. In conclusion, for capitalism to be sustainable, corporations must balance self-interest with consideration for others.