Good communication during a crisis is imperative to ensuring your company gets key messages out to the correct audience both internally & externally. Leaving a vacuum will only encourage others to fill that space with inaccurate and potentially damaging information.

1. CRISIS
COMMUNICATIONS
THE GOOD,
THE BAD &
THE FUTURE
© INCIDENTCONTROLROOM.COM™ 2013

2. INTRODUCTION
Good
communica+on
during
a
crisis
is
impera+ve
to
ensuring
your
company
gets
key
messages
out
to
the
correct
audience
both
internally
&
externally.
Leaving
a
vacuum
will
only
encourage
others
to
fill
that
space
with
inaccurate
and
poten+ally
damaging
informa+on.

3. Having
seen
first
hand
the
damage
caused
by
organisa+ons
who
don’t
communicate
well,
we
hope
you
can
learn
from
their
mistakes!

4. Good
Companies
communicate
well
during
a
crisis!

5. They
become
the
Primary
Source
for
Informa+on……..

6. …Demonstrate
Credibility
in
dealing
with
the
crisis……

7. They
Avoid
the
common
syndrome
of
“The
less
people
know
the
more
they
yell”……

8. And
Achieve
what
others
can’t………….

9. Clear,
Timely
&
Concise
Communica+ons
that
places
their
organisa+on
as
an
authora+ve
and
trustworthy
source
of
informa+on.…internally
&
externally!

10. Bad
Companies
communicate
poorly
during
a
crisis…….

11. They
don’t
work
from
Distribu+on
Lists,
and
they
have
poorly
maintained
contact
directories………..

12. Their
informa+on
is
inaccurate,
not
concise,
and
leads
to
confusion!

13. They
don’t
work
from
Scripted
T e m p l a t e s ,
&
p r e d e fi n e d
distribu+on
lists!

14. As
a
result,
they
manage
their
emergencies
poorly!

16. Seamless
Communica+ons
is
built
into
the
very
fabric
of
Incidentcontrolroom.com™.
The
ability
to
communicate
efficiently
is
the
key
to
successfully
managing
Emergencies……..

17. Maintain
Up
to
Date
Contact
Directories
&
Distribu+on
Lists
Easily.
Develop
Scripted
Email,
SMS,
&
Social
Media
Posts
Ready
for
Quick
Communica+ons.
Deploy
Up
to
Date
Informa+on
to
Smart
Devices
for
Seamless
Communica+on.

18. During
a
crisis
use
the
only
device
that
you
are
guaranteed
to
have
on
you
to
manage
the
incident
……..

19. Communicate,
Coordinate,
Control……

20. Communicate
Clearly,
Avoid
Confusion
&
Ensure
the
correct
message
is
heard.

21. CONCLUSION
Incidentcontrolroom.com™
streamlines
communica+ons,
and
ensures
that
right
people
have
the
informa+on
by
which
to
make
good
decisions.
By
u+lising
cloud
and
mobile
technology,
your
team
have
access
to
safe,
secure
&
reliable
communica+on
channels
from
anywhere
in
the
world.

22. GET IN TOUCH
IRE: +353 21 230 7165
UK: +44 203 393 8761
US: +1 267 861 0805
http://www.incidentcontrolroom.com/request-a-demo/
WWW.INCIDENTCONTROLROOM.COM

23. CRISIS
COMMUNICATIONS
THE GOOD,
THE BAD &
THE FUTURE
© INCIDENTCONTROLROOM.COM™ 2013