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The Giving Wall
The document discusses the Giving Wall initiative aimed at addressing the rising issue of homelessness in Boston by modernizing the donation process and fostering community engagement. It presents a technology-driven approach that allows donors to interact with homeless families and fulfill their needs through a streamlined system. The initiative also includes plans for awareness campaigns, partnerships, and a mobile app to enhance participation and support for the cause.
The Giving Wall
- 1. ❤ & Home Where technology meets giving The Giving Wall Rede3ining the act of giving
- 2. ❤ & Home Meet the team PEOPLE WHO LIKE PEOPLE Mike Jiri Kate Rachael Ashlyn Patrick Jon Worthey McConney St. Ours 2
- 3. ❤ & Home There’s a bigproblem That’s a 23% increase. Boston is experiencing the highest number of homeless families in 29 years. Wait… 29 years?! 3
- 4. ❤ & Home I repeat, there’sa big problem 4
- 5. ❤ & Home By the way… • We have another problem • Why is the donation system so outdated? 5
- 6. ❤ & Home Our approach • Drive awareness to the true face of homelessness the families • Modernize and simplify donor process • Don’t eat the whole elephant at once 6
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- 8. ❤ & Home Strategy Win-win-win Process comes situation full circle The givers also receive 8
- 9. ❤ & Home If someone wokeup today… • After living under a rock and having no contact whatsoever with humanity … • And they were given a brief tutorial on the technology we use each and every day… • And then decided to start a charity to encourage donations to people in need… WHAT WOULD THEY DO? 9
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- 11. ❤ & Home The Giving Wall • Fun, personal and streamlined system of donating • Allows: • Interaction with the homeless • Giving from the heart • Providing based on need • Sharable 11
- 12. ❤ & Home How it works… • From one end to the other: 12
- 13. ❤ & Home Homeless side • Family enters dry homeless shelter Takes a sobriety test • Heart & Home log-in system Create member profile: video, audio, or written • Digital wish list $100 worth of items from Amazon • Submit wish list • Track status 13
- 14. ❤ & Home Clothes Toiletries School Supplies 14
- 15. ❤ & Home Donor side • Select silhouette Explore profile • Wish list Drag item into gift box • Submit Pay and add personal message • Receive thank you video from family • Share on social media 15
- 16. ❤ & Home Donor login • Opt-in to receive notifications Submit email address • Create a member log-in • Encourage interaction and communication 16
- 17. ❤ & Home Website • Mimic donation system we want to put in place • Test run • Appeal to potential investors 17
- 18. ❤ & Home Website • Mimic donation system we want to put in place • Test run • Appeal to potential investors 18
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- 20. ❤ & Home PromotingThe Giving Wall • Raise awareness • Drive people to participate • Launch the wall 20
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- 22. ❤ & Home Launch Event • Unveil giant Giving Wall on 5th Avenue storefronts • Celebrity investors present to be the first to donate 22
- 23. ❤ & Home Keep it going…and going… and going • Mobile wall • Travel the country • Appears at events aligned with our cause 23
- 24. ❤ & Home #thegivingwall • Sponsored hashtag • The Giving Wall Twitter account • Twitter account follows truck’s location • Tweets about events and celebrities • Each time #thegivingwall is tweeted, Amazon donates 1 ¢ 24
- 25. ❤ & Home Partnership Donations • Corporate partners match dollar for dollar • Price of each item donated on the wall • During the Christmas season 25
- 26. ❤ & Home Mobile Extension • App that lets you give whenever and wherever you are • Can receive notifications, messages, or videos from your homeless family directly to your phone 26
- 27. ❤ & Home Short Term Objectives • Not fighting homelessness itself, but fulfilling material needs to allow a normal life • News coverage and earned media to contribute to the cause 27
- 28. ❤ & Home Long Term Objectives • Change impersonal approach to homeless donation • Expose the real face of homelessness • Modernize the donation process • Empower all involved 28
- 29. ❤ & Home Where technology meets giving Thanks! Any questions? end