We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
GIRLAPPROVED: BRINGING FEMININITY TO A MASCULINE WORLDGirlapproved
Is our current design and innovation systems modeled after the males mind? Are we living in a world where the consumer culture is defined by masculine standards? Manmade explores these questions and ends with an invitation to return to the origins of design and create a complimentary feminine system. We call that system Girlapproved.
www.girlapproved.us
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
GIRLAPPROVED: BRINGING FEMININITY TO A MASCULINE WORLDGirlapproved
Is our current design and innovation systems modeled after the males mind? Are we living in a world where the consumer culture is defined by masculine standards? Manmade explores these questions and ends with an invitation to return to the origins of design and create a complimentary feminine system. We call that system Girlapproved.
www.girlapproved.us
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
WHOA is an innovation agency based in Los Angeles that conducts market research, strategy, and design for Fortune 500 brands and startups. This deck is a copy of their capabilities.
http://www.whoa.agency
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Human Connections - Innovation Circus Presentation 2018Ph.Creative
Slides from "Google Dave" Hazlehurst's presentation at Innovation Circus https://www.innovationcircus.co.uk/ For more resources, visit www.ph-creative.com
FRESH CONTENT
When it comes to food, organic is all the rage.
There are whole sections of the grocery store focused
on organic fruits and vegetables. It’s featured front and
center on packaging. And it comes with a premium price.
In business, though, it’s the inorganic growth we talk about
most: mergers, acquisitions, partnerships, takeovers. Those are the stories that fill the news and grab the headlines. And they can be powerful tools, as Frank Tait writes about in this issue.
But what if we put just a little more focus on organic
growth, on thinking about how we can leverage the products,
organizations, processes, customers, markets, etc. already in
place to drive growth? With the right focus, could we move
beyond slow and steady growth and really start to drive the
numbers and scale our business naturally?
Those were the driving questions as we put together this
issue of Pragmatic Marketer and why we’ve gathered a
team of thought leaders to talk about everything from how
to cultivate the right employees to how to grow through
segmentation. And as always, we’ve tried to include
actionable tools and tips you can implement immediately. So
grab a coffee and dig in!
Happy reading,
Rebecca Kalogeris
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty-five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
Content Creators for Good: A Brand Guide to Working with InfluencersTara Nolan
Content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop covered opportunities and challenges in activating consumers through the lens of influencers and give a step-by-step guide to creating a strategy that works for your brand and sustainability goals. Brands included: Nespresso, Smashbox Cosmetics, How Good, and more.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
The Go-To Guy! - Your Idea Execution AgencyAjay Kulkarni
Consultants have made… “Strategy” overrated!;“Marketing” – A complicated myth and “Branding” – An untouchable convict. We, at The Go-To Guy! are attempting to break this norm and surprise the world every day!...
Every thought has the potential to change the world, if it is in the hands of the right people.
And this is where, we come in…
Founded by industry veterans with over 30+ years of cumulative experience, The Go-To Guy is an end to end Brand Marketing & Creative Agency based out of Hyderabad, India.
Affiliate Huddle - The Value Agencies bring to Affiliate MarketingAndrew Girdwood
Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads.
This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
WHOA is an innovation agency based in Los Angeles that conducts market research, strategy, and design for Fortune 500 brands and startups. This deck is a copy of their capabilities.
http://www.whoa.agency
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
Human Connections - Innovation Circus Presentation 2018Ph.Creative
Slides from "Google Dave" Hazlehurst's presentation at Innovation Circus https://www.innovationcircus.co.uk/ For more resources, visit www.ph-creative.com
FRESH CONTENT
When it comes to food, organic is all the rage.
There are whole sections of the grocery store focused
on organic fruits and vegetables. It’s featured front and
center on packaging. And it comes with a premium price.
In business, though, it’s the inorganic growth we talk about
most: mergers, acquisitions, partnerships, takeovers. Those are the stories that fill the news and grab the headlines. And they can be powerful tools, as Frank Tait writes about in this issue.
But what if we put just a little more focus on organic
growth, on thinking about how we can leverage the products,
organizations, processes, customers, markets, etc. already in
place to drive growth? With the right focus, could we move
beyond slow and steady growth and really start to drive the
numbers and scale our business naturally?
Those were the driving questions as we put together this
issue of Pragmatic Marketer and why we’ve gathered a
team of thought leaders to talk about everything from how
to cultivate the right employees to how to grow through
segmentation. And as always, we’ve tried to include
actionable tools and tips you can implement immediately. So
grab a coffee and dig in!
Happy reading,
Rebecca Kalogeris
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty-five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
Content Creators for Good: A Brand Guide to Working with InfluencersTara Nolan
Content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop covered opportunities and challenges in activating consumers through the lens of influencers and give a step-by-step guide to creating a strategy that works for your brand and sustainability goals. Brands included: Nespresso, Smashbox Cosmetics, How Good, and more.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
The Go-To Guy! - Your Idea Execution AgencyAjay Kulkarni
Consultants have made… “Strategy” overrated!;“Marketing” – A complicated myth and “Branding” – An untouchable convict. We, at The Go-To Guy! are attempting to break this norm and surprise the world every day!...
Every thought has the potential to change the world, if it is in the hands of the right people.
And this is where, we come in…
Founded by industry veterans with over 30+ years of cumulative experience, The Go-To Guy is an end to end Brand Marketing & Creative Agency based out of Hyderabad, India.
Affiliate Huddle - The Value Agencies bring to Affiliate MarketingAndrew Girdwood
Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads.
This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
2. WHY IS GA IMPORTANT
“With such drastic cultural and technological shifts occurring, what can a brand do to secure its future and increase growth?” If your
target market includes females born after 1988 or the male purchases these girls influence, Girlapproved(GA) has the answer.
We are the authorities on inventing and designing original products, brands and communications that speak directly to the desires of
Post88s. Post88s are what we call girls born after 1988 who grew up under the influence of social media. Post88 consumers are unlike
any market we have ever experienced: they represent a revolution in the power of the consumer. They cannot be categorized with
Gen Y’s or even other females: their consumer behaviors are too distinct. Post88s are a critical market to master, as they are a brand’s
ticket to the future. Capture their loyalty, and you will own generations of females to come.
What do Post88s want? For the most part it hasn’t been created yet. Post88s demand a level of authenticity and identification higher than
brands have ever delivered. Meeting her needs requires pioneering work. Assumptions about females must be put aside. Even the approaches
we use for research, strategy and design need rethinking. And that is why we created Girlapproved. This method was engineered to produce
the most authentic products, brands, and communication in the market. “THAT’S SO ME” is the reaction Post88s feel when they experience a
Girlapproved invention.
3. HOW GA CAN HELP YOU
Girlapproved is a practical system of innovation. Every deliverable strategically and tactically moves a brand forward. Our insights aren’t
vague trends, they are universal untapped truths about your industry and brand that directly inform breakthrough strategies. Our ideas
aren’t just creative and original, we identify mass market unmet needs, tactical opportunities to gain loyalty and increase the equity of
your brand. Even Girlapproved art, design, and copy isn’t about being trendy or cool. All of our creative deliverables have gone through
a collaborative development and testing process to ensure they have instant mass appeal with females.
Our clients are brands, agencies, manufacturers, retailers and media companies. Every client starts with learning about who the Post88
is, how she is different, and what that difference means for their industry and brand. Some clients arrive knowing they need a new product
or brand, or a modernization of their current ones. Others only know they’ve lost market share and need troubleshooting to find out why.
Some clients have ideas they are considering putting into execution. These clients seek an authoritative appraisal to determine if the
concepts are worth investing in - they get a GA Calibration.
We can deliver every stage of a project from research, strategy, creative concepting through production - We also can be brought in at
any stage of the development process. Clients can hire us for troubleshooting, concept appraisals, insights, creative strategies, or
specific brand building creative elements such as identities, slogans, packaging, and character design. No matter what we deliver, it’s
guaranteed to get the girl.
4. WHY GA GETS RESULTS
Why can we guarantee our work leads to mass appeal with Post88s? Because we genuinely do things differently: from the founder’s
scientific approach to design, to our use of psychoanalytic research, to our Post88 collaborative design team, Girlapproved isn’t a
gimmick. It’s a proven and repeatable advanced system of innovation for females.
Post88s are sophisticated and multi-dimensional: they need to identify emotionally, intellectually, and sensually with their world. The GA
invention method is specifically designed to produce things that females will identify with on all three of these levels.
After four years of non-stop research, the library of gender differences we have revealed are profound, we own the largerst intelligence
in this market. Post88s will no longer accept masculine standards - they are proud to be feminine. Everyday our hit lab researches
gender and design. We investigate the deep sensual and aesthetic preferences of females and determine their impact on the products,
entertainment, and communication we create.
Girlapproved research uses an intensive collaborative psychoanalytic process to get to the universal truths that girls share. This approach
allows us to go beyond the conscious mind to access more authentic feelings. This grounds our inventions in her true emotional reality.
(continued on next slide)
5. (continued) WHY GA GETS RESULTS
Girlapproved ideas have intellectual mass appeal because they are derived from actual deep unmet needs in the Post88 market. We don’t
manufacture needs but fulfill the ones that exist in every female. Our non-stop immersive research has built a vast proprietary resource of
Post88 intelligence. We understand a product in the context of a girl’s entire life. Our rich insights lets us discover unmet needs that no
one else can.
Girlapproved art, design and copy has instant appeal. Achieving this caliber of sensual identification involves some of our most pioneering
research. After creating products in almost every industry, ranging from technology to fashion, we recognized that when it comes to aesthetics,
culture has historically operated under masculine standards and definitions: what is sexy, pretty, intelligent, or fun has not been defined from a
feminine perspective.
The skills required to participate in the Girlapproved invention methodology are rare and nontraditional. Few girls are capable. Not only is our
entire talent pool Post88s, every girl must possess a range of complex abilities including emotional intelligence, pattern recognition skills, a
balance of analytic and imaginative thinking, and an openness to participate in intensive psychoanalytic collaboration.
6. GA AND GUY BRANDS
Knowing what’s Girlapproved accelerates every brand’s performance. Brands both genders use must satisfy male and female standards to get
the girl. There are products guys buy to attract/impress a girl; be it clothing, jewelry, or a sports car. Knowing exactly what turns girls on will
increase a guy’s odds at “getting the girl”. Products such as housewares and cleaning supplies are ones guys purchase, but often defer to a
female’s authority. Finally, there are purchases where guys are the typical authority (such as speakers, or investments). But even as the expert,
he cannot execute the sale until he gets her to sign off. Knowing what is Girlapproved results in less purchasing mistakes and increased
harmony at home. Girlapproved bridges the communication gap between the genders and helps girls buy into what the guys want.
GA AND TECHNOLOGY
We are bilingual: we speak to the future of girls and to the future of technology. There are no digital mediums - be it phone, internet, game
machines - in which we have not demonstrated leadership. Prior to Girlapproved, our founder, Heidi Dangelmaier, attended Princeton’s
doctoral computer science program. She led Sega’s first initiative to create video games for females, and then took her initiatives online with
her company, hi-d, which pioneered social apps and tools. In fact, Heidi is one of few females who have computer technology patents (less than
9% of technology patents are owned by females).