We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
GIRLAPPROVED: BRINGING FEMININITY TO A MASCULINE WORLDGirlapproved
Is our current design and innovation systems modeled after the males mind? Are we living in a world where the consumer culture is defined by masculine standards? Manmade explores these questions and ends with an invitation to return to the origins of design and create a complimentary feminine system. We call that system Girlapproved.
www.girlapproved.us
GIRLAPPROVED: BRINGING FEMININITY TO A MASCULINE WORLDGirlapproved
Is our current design and innovation systems modeled after the males mind? Are we living in a world where the consumer culture is defined by masculine standards? Manmade explores these questions and ends with an invitation to return to the origins of design and create a complimentary feminine system. We call that system Girlapproved.
www.girlapproved.us
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!
Uncovering Your Unique Value Proposition - MSTATim Miles
If you've spent any time research UVPs or Mission Statements, you've realized two things:
1) Those two terms are fairly interchangeable.
2) They cannot be dictated from the top or an outside agency.
In this talk, we discover how to uncover the unique value inside an organization by leading that organization's members through a series of exercises that develop a meaningful statement which the team owns because they created it.
Community as a discipline - somewhere over the rainbowMaria Ogneva
My slides from my talk at Swarm Melbourne. Community building is just like taking a walk down the yellow brick road in the Wizard of Oz-- if you help others get what you need, you may get what every community manager wants: a healthy and engaged community, a community that's a strategic part of the organization, not an afterthought. Evolve your community to be an organization-wide discipline, beyond a job.
Our latest edition, Inspiring Women Business Leaders Making a Difference 2021, is all about such determined and dynamic women who were unfazed by both the troubles and success that came their way. These women business leaders are not only making a difference in society and the industry but are also inspiring aspiring businesswomen. Everyone has a story, a struggle, and challenges.
Tips for women and girls on their Tech Careers -- with stories from Lowe's, PointSource, Girls Who Code, WITI, Prudential, Flatiron School, Barbarian Group, Social Media Today, Achieve Institute, and more!
85% of brand purchase decisions are made by women and women are using the Internet, and social media, to research brands and make purchase decisions but are marketers really listening ?
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).
Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.
Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.
http://girlapproved.us
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!
Uncovering Your Unique Value Proposition - MSTATim Miles
If you've spent any time research UVPs or Mission Statements, you've realized two things:
1) Those two terms are fairly interchangeable.
2) They cannot be dictated from the top or an outside agency.
In this talk, we discover how to uncover the unique value inside an organization by leading that organization's members through a series of exercises that develop a meaningful statement which the team owns because they created it.
Community as a discipline - somewhere over the rainbowMaria Ogneva
My slides from my talk at Swarm Melbourne. Community building is just like taking a walk down the yellow brick road in the Wizard of Oz-- if you help others get what you need, you may get what every community manager wants: a healthy and engaged community, a community that's a strategic part of the organization, not an afterthought. Evolve your community to be an organization-wide discipline, beyond a job.
Our latest edition, Inspiring Women Business Leaders Making a Difference 2021, is all about such determined and dynamic women who were unfazed by both the troubles and success that came their way. These women business leaders are not only making a difference in society and the industry but are also inspiring aspiring businesswomen. Everyone has a story, a struggle, and challenges.
Tips for women and girls on their Tech Careers -- with stories from Lowe's, PointSource, Girls Who Code, WITI, Prudential, Flatiron School, Barbarian Group, Social Media Today, Achieve Institute, and more!
85% of brand purchase decisions are made by women and women are using the Internet, and social media, to research brands and make purchase decisions but are marketers really listening ?
Brands must do better when marketing to women. Women control and influence 65% of consumer spend worldwide (80% in the US). Yet nine out of ten women say advertisers “don’t understand” them). BEYOND PINK suggests ways brands can do better—at understanding women and going “beyond pink” to create the right kinds of experiences to engage them. We drew on latest research as well as the insights of over 60 marketers we gathered on June 6th for a panel with Michelle Cordial of SUBWAY®, Celine del Genes of Reebok, Nancy Go of Wayfair.com and Bernadette King of Procter & Gamble.
Similar to Girlapproved Introduces the POST88s (20)
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. After four years of collaborating daily with young female
designers (ages 16-22), we recognized a phenomena so
powerful that will force changes across all industries. The
girls are an uprising consumer segment and the forerunners
of a cultural revolution we call the POST88s. They mark the
ending of marketing as we know it, and propel us into a
new exciting future of social, cultural and economic growth.
3. POST88s represent a revolution in the power of the
consumer. They demand a level of authenticity and
identification higher than what brands have ever delivered.
Meeting her needs requires setting aside not only our
assumptions about females, but also contemporary research
and design methodologies. To generate profitable solutions
for the POST88 consumer, new paradigms of inquiry, design
and invention must be created.
4. BORN AFTER
1988
POST88 FEMALES
ARE THE FIRST TO BE
RAISED UNDER SOCIAL
MEDIA’S INFLUENCE
5. POST88S
A CUSTOMER SEGMENTATION
PARAMETER THAT WILL DISRUPT
EVERY MARKET
FEMALE MARKET
1
POST88s are a new consumer market who have such distinct drives, motivations, values, and sensibilities
that you cannot group them with millennials or the older female market.
6. POST88 SOCIAL MEDIA
S
TRIGGERED A POLARIZING &
A CUSTOMER SEGMENTATION
PERMANENT SHIFT IN THE
PARAMETER THAT WILL DISRUPT
PSYCHOLOGICAL MAKE UP
EVERY MARKET OF THE POST88 FEMALES
FEMALE MARKET
FEMALE MARKET
2
The image-affirming benefits of social media on newly forming identities propelled the females sense of
self into healthier states than society has ever experienced before.
7. POST88s PRE88s
3
These two female market segments are compelled by vastly distinct motives. Brands cannot expect to
serve both POST88s and PRE88s with the same products and designs.
8. TODAY, WHAT TURNS THE PRE1988’S ON
IS TURNING POST1988 FEMALES OFF
4
Females psyche and identity have undergone permanent drastic shifts. What often turns PRE88s on
actually turns POST88 females off. This holds true for everything that she consumes.
9. 0 100
HIGH
0 100
LOW SELF
SELF
5
POST88s have a higher sense of self than any other female generation before. This new sense of self
is dramatically influencing all of her consumer preferences and choices.
10. INTERNALLY DEFINED
EXTERNALLY DEFINED
6
These girls are independent, self governed and internally defined. They are not susceptible to
traditional persuasion, external demands and trends. POST88s stand up for their own beliefs.
11. GIRLS
BRAND TRUTHS
TRUTHS
7
She will only agree to things that are consistent with her own truths, Brands can no longer dictate her truths.
They need to ground their products and messaging in her belief system.
12. GIRLS
BRAND STANDARDS
STANDARDS
8
Brands can’t define her standards. POST88s look internally to find their own standards, asking “What’s
cute to me? What’s useful to me? What’s fun to me? What’s smart to me?”
13. NEEDS
NEEDS
SERVE
DEFINE HERS
HERS
9 Brands must learn how to serve her needs. They can no longer define them for her. Being new, cool
or hip is not enough - you must also align to her definition of what is needed.
14. ?
GIRLS
STANDARDS
GIRLS
= TRUTHS
NEEDS
SERVE
HERS
10
What are the intrinsic truths, needs, standards of females? Historically we never answered these ques-
tions. For the first time, brands must discover what females authentically want.
15. GIRLS
STANDARDS
GIRLS
= TRUTHS
NEEDS
SERVE
HERS
11
Pioneering work needs to be done in gender and design to determine the authentic truths, standards
and needs of females, and then apply them to every aspect of marketing.
16. ?
WHAT’S SEXY
TO A GIRL?
HOW DO WE PORTRAY
THIS IS PICTURES?
12
To see just how little we know about a female’s true values, all we have to do is to ask some basic
questions regarding females desires. Even these simple questions on sexy leaves society stumped.
17. ?
WHAT’S A GIRLS
RELATIONSHIP
WITH MONEY?
DO WE ACCOUNT FOR
THIS IN BANKING?
13
Even practical questions, such as those regarding money, products, and industries, pose the same
challenge as the more abstract ones.
18. IN TIME, THIS NEW FEMALE WILL
BE THE ENTIRE FEMALE MARKET
14
There is one absolute truth brands can’t escape: POST88s will grow more economically powerful each
year and eventually dominate the entire female market.
19. S
IC
G
IN
ON
RE
N
ISH
CA
TS
IO
TR
Y
ND
OR
YS
SH
BL
EC
M
CA
TO
PU
FA
FE
SP
EL
AGES
11–14
15
11
Each year, more industries will have to reinvent themselves to meet the requirements of the POST88s. If
brands don’t realign, they will lose generations of females to come.
20. ES
LE
S
ON
ER
BI
GE
S
IC
OM
MO
E
UT
ET
PH
RA
EN
ND
MP
SM
TO
VE
GI
LL
CO
CO
CO
AU
HY
CE
BE
AGES
15-18
16
11
The paradigms we use today in marketing and design cannot produce brands and products that are
consistent with the intrinsic truths, values, desires and design attributes of POST 88 females.
21. NT
S
IC
G
NY
REE
RE
G
N
CA M
AIC
I OO L
Y
NG
TR N
N
IO
IY U
Y
SR
SH
T
RIM
M LO
TE
SH H
EC N
KI
OC
ND
RN
O
OR
A
NS
AL
FE P
B AY
FA C
HB
EL E
EM
GR
FA
CU
TO
PU
AL
CL
SP
AGES
11–14
19-22
17
11
Each year, more industries will have to reinvent themselves to meet the requirements of the POST88s. If brands don’t
For the first time ever, brand survival pivots around answering the question “WHAT’S A GIRL WANT?”
realign, they will lose generations of females to come.
22. We are the authority on POST88s. Our Girlapproved
invention methodology is guaranteed to create new
products, brands and communications that connect to this
revolutionary new consumer. Girlapproved is “permission
to invent”. Not to be new for the sake of innovation, but
to address the deep unmet needs that are growing
amongst female consumers, and to help brands increase
market share by fulfilling these massive opportunities.