3iying Girlapproved
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This document promotes a company called GirlApproved that provides services to help other companies better understand and market to female audiences. It describes GirlApproved's services which include insights into the perspectives and needs of modern girls, innovation in developing new ideas that will appeal to girls, expertise in aesthetics and design that will attract girls' attention, and calibration to ensure marketing efforts are properly tailored for and received well by the female demographic. The overall goal is to help clients win over girls and women consumers to generate more sales.
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The document discusses the psyche and how it relates to understanding changes, relationships, and how we relate to the world. It states that the psyche is complex and can be understood as a web of reactions to ourselves. It emphasizes that we cannot understand changes without considering the psyche, as it is central to who we are and how we form relationships.
Couples: Sexy vs. Raunchy
The document discusses the differences between sexy and raunchy photos of couples. Sexy photos are described as comfortable, subtle, genuine, focused on the couple's relationship, with softness and intimacy. Raunchy photos are defined by too much physicality like kissing, lack of clothing, weird poses, focus on bodies rather than the couple themselves. The conclusion is that sexy photos portray realness, honesty and believability, while raunchy photos come across as fake, shocking, and lacking in life.
Self Exploration: Sexy vs. Slutty by Jillian from 3iying
The document explores the difference between sexy and slutty self portraits. It identifies characteristics that make self portraits seem sexy such as innocence, modesty, authenticity and humor. In contrast, self portraits seem slutty if they lack these qualities and instead have too much exposure, focus only on the body, lack emotion or seem impersonal. The document concludes there is a fine line between sexy and slutty, with sexy photos showing personality and life while slutty photos take away meaning and value by lacking these qualities.
Final American
The document appears to be a logo or branding for an organization called "l.e.i. american inspiration". The logo features the organization's name in a stylized font with the letters "RL" and "GI" approved in a circle. The document does not provide enough context to generate a more descriptive 3 sentence summary.
Final Playbook
The document outlines a new media playbook for girls in the 21st century. It presents old ways of marketing to and representing girls in 20 points followed by new approaches. The old ways tended to portray girls as passive consumers, focus on unrealistic ideals, and have male-dominated production. The new ways advocate for girls to actively participate in and influence media through authentic self-representation and sharing ideas. The goal is for girls to direct their own media representation and tell companies what products to make.
3iying Final Heidi
The document provides an overview of a branding campaign targeted towards girls. It includes slogans and taglines testing different messaging approaches with some girls responding positively and others negatively. It also includes insights into the girl market and how to develop marketing success plans through invention, aesthetics, and understanding the girl brain.
3iying Aiga Gain
3iying is a company that specializes in understanding modern girls to help advance design for this target market. They developed a new methodology where they focus on deeply understanding girls rather than just craft skills, and hire exclusively girls to provide insights and ideas. Their goal is to make products, designs, etc. that girls truly love by gaining a profound understanding of girls' perspectives and tastes.
More from 3iying is in New York City (12)
Self Exploration: Sexy vs. Slutty by Jillian from 3iying
Self Exploration: Sexy vs. Slutty by Jillian from 3iying
3iying Girlapproved
- 1. G IRL A PPRO VED IN S IG H T S GIRL APPROVED INNOVATIONG I R L A P P R O V E D A E S T H E T I C S G I R L A P P R O V E D CALIBRATION
- 2. this is not a slogan, this is our guarantee. these pamplets will teach you the value of our services. they will show you the difference between trying to understand a target market from the outside, versus using girlapproved immersion. get the girl.
- 3. G I R L A P P R O V E D I N S I G H T S the truth doesnt have to hurt! our insights find the right fit for girls and your brand
- 4. GIRLAPPROVED INSIGHTS Deep truths about modern girls, universal but undiscovered needs that if leveraged will lead to mass market business opportunities.
- 5. I N S I G H T S These aren’t your ordinary demographic observations Our girlapproved insights give you the vital insider knowledge you need to sustain industry leardership You will see culture, your industry and your brand from the girl’s perspective and get a deep, groundbreaking truths no other strategic organization can give you
- 6. G I R L A P P R O V E D INNOVATION thank you sweet jesus - finally some ideas that girls will love
- 7. GIRLAPPROVED INNOVATION A breakthrough idea in your industry, that is relevant to girls at large - guaranteed to win girls hearts while generating you big sales.
- 8. INNOVATION Our innovation isn’t based on just being clever or trying to be different The girl approved innovation process is all about finding the next massive market hit You’ll walk away with a strategic game plan filled with concrete ideas fortaking the girl market by storm
- 9. G I R L A P P R O V E D A E S T H E T I C S hey good lookin! dont blow your business game on bad design.
- 10. AESTHETICS Girl approved aesthetics have the ability to instantly win a girl’s love; they arrive with impact and have im- mediate appeal. GIRLAPPROVED
- 11. A E S T H E T I C S We aren’t talking cliche trend-right design here 3iying wraps breakthrough ideas with the art, language and overall design - power- ful enough to score a girl in just one glance Our girl approved aesthetics are original brand .lrigehttegotdeetnaraugsngisedgnidliub
- 12. G I R L A P P R O V E D CALIBRATION the works. an over- all strategy to get the girl. every time.
- 13. CALIBRATION Calibration is the ability to step in to any phase of the marketing process, assess how the work will be recieved by the girl market, and then know what you need to fix to guarantee you get the girl. GIRLAPPROVED
- 14. CALIBRATION asin-houseandoutsourcedagenciesturnthecreativetreatments into final product, we safeguard the vision, reviewing the deliv- erables and providing quick solutions to keeep things on track our calibration makes sure your hit idea makes it to the market in one piece. don’t let a girl approved idea get crushed during production
- 15. THE END( and the start of better products and marketing for girls )