The document discusses the use of promotional gifts by companies to promote their brand and products during occasions and festivals. It states that promotional gifts allow companies to commemorate occasions while promoting their interests. Some effective promotional gift ideas mentioned include stationery, souvenirs, mugs, key chains, and t-shirts, as they can create a positive impression of the company in the recipient's mind in a unique way. It also notes that promotional gifts serve the dual purpose of valuing customers and respecting employees while promoting the company's brand.