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The Genesis Framework:
ooks and Filters 

for Theme Development
H
Genesis Framework
a premium theme from StudioPress.com
Why I Like Genesis
• WordPress-like: uses child themes, template hierarchy,
hooks, css in stylesheet
• Adds 50+ action and filter hooks to add and remove
content
• Well-documented child themes that you can actually
read through and learn how Genesis works
• Adds only 2 settings pages in admin
• Great community of searchable snippets, tutorials, and
forums where you can give and receive help
How do
Genesis hooks
work?
“It’s like 

making sites 

out of Lego”


~ Dee Teal, thewebprincess.com
Action Hooks
Help Us Move Blocks of Content
Action hooks can do this…
Before After
Hooks in Action
1. Remove from current position 







2. Add to new position
Action hooks in child theme
PHP code in functions.php


CSS code in style.css
Filter Hooks
Help Us Change Pieces of Content
Filter hooks can do this…
Before After
Filters in Action
1. Hook into function via a filter 







2. Make changes
Why use
Genesis hooks?
Use Genesis Hooks to…
• Change the structure of your website
• Change the HTML output
• Customize the loop
• Add a new widget area
• Insert ads or other content 

in specific places
Let’s practice
using hooks!
Before After
Switch Sidebar 

on ‘Books’ Category
http://sarah-moyer.com/wclanc2015/category/books
1
PHP code in functions.php
Switch Sidebar on ‘Books’ Category
Switch Sidebar on ‘Books’ Category
http://sarah-moyer.com/wclanc2015/category/books
Reposition 

the Entry Meta
2
PHP code in functions.php




CSS code in style.css
Reposition the Entry Meta
Reposition the Entry Meta
Before After
Customize
the Entry Meta
3
PHP code in functions.php
Customize the Entry Meta
Customize the Entry Meta
Before After
Reposition 

Page & Post Titles
4
PHP code in functions.php
Reposition Page & Post Titles
Reposition Page & Post Titles
PHP code in functions.php
Reposition Page & Post Titles
CSS code in style.css
Reposition Page & Post Titles
Add Custom Schema5
HTML Inspect View in Chrome
PHP code in functions.php
Add Custom Schema
Add a Widget Area6
PHP code in functions.php
Add a Widget Area
Appearance > Widgets
Appearance > Widgets
Add a Widget Area
PHP code in functions.php
PHP code in functions.php
Add a Widget Area
Add a Widget Area
List Posts 

Tagged ‘genesis’
7
PHP code in functions.php
List Posts Tagged ‘genesis’
CSS code in style.css
List Posts Tagged ‘genesis’
List Posts Tagged ‘genesis’
Create
a Landing Page
8
Before After
Page Template in themes/wclanc2015/page_landing.php
Create a Landing Page
Choose Template: Landing
Create a Landing Page
Resources
to Get Started
Genesis Visual Hook Guide
http://genesistutorials.com/visual-hook-guide/
Plugins
from WordPress.org plugin repository
• Visual Hook Guide plugin

see hooks in your own theme
• Genesis Simple Hooks plugin

easy access to Genesis hooks
Tutorials, Snippets, & More
from WordPress.org plugin repository
• http://studiopress.com/snippets
• http://studiopress.com/tutorials
• http://studiopress.com/resources 

(tuts by the community)
• http://studiopress.com/forums
Additional Resources
• SLIDE 2 - Buy Genesis

http://studiopress.com/themes
• SLIDE 3 - Building Child Themes

http://my.studiopress.com/docs/
building-child-themes/ (members only)

http://studiopress.com/free-themes/
sample
• SLIDE 18 - Conditional Tags

http://codex.wordpress.org/
Conditional_Tags
• SLIDE 24 - PHP Datetime Formats 

http://php.net/manual/en/
datetime.formats.date.php
• SLIDE 24 - Genesis Shortcode Reference 

http://my.studiopress.com/docs/shortcode-
reference/ (members only)
• SLIDE 31 - Schema.org Full List

http://schema.org/docs/full.html
• SLIDE 39 - Customize WordPress Query

http://www.billerickson.net/custom-
wordpress-queries/
• Search for WordPress Hooks

https://developer.wordpress.org/reference/
Thanks 

for listening!
Any questions?
sarah-moyer.com linkedin.com/in/sarahmoyer be.net/moyer

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The Genesis Framework: Hooks & Filters for Theme Development