Uploaded byJoel Mark Witt
The Gap: Finding A Place For New Media
The document discusses finding a place for new media between the "geek bubble" of tech insiders and mass media. It suggests targeting specific communities or "tribes" with easy to consume content that tells stories, in a lean and mean way outside the mainstream. The goal is to reach everyday people and find a new model for sharing information using new media.
The Gap: Finding A Place For New Media
- 1. “the gap” finding aplace for new media Joel Mark Witt FolkMedia.org
- 2.
- 3. the gap FolkMedia.org
- 4. geek bubble FolkMedia.org
- 5. living outside thebubble FolkMedia.org Photo courtesy Jeff Kubina. Licensed under Creative Commons
- 6. tell a story FolkMedia.org
- 7. target a tribe FolkMedia.org
- 8. lean AND mean FolkMedia.org
- 9. easy to consume FolkMedia.org Photo courtesy “roboppy.” Licensed under Creative Commons
- 10. YOU FolkMedia.org
- 11.