The document discusses Copia Interactive's digital content platform that provides unified access to books, music, games, movies and other content across devices. It aims to engage college students and other audiences through social and collaborative features within books like annotations, discussions and book clubs. The platform also offers white label solutions to partners and discusses strategic partnerships with universities and other organizations to reach target demographics.

1. PROPRIETARY AND CONFIDENTIAL.
©2012 COPIA INTERACTIVE, LLC,
ALL RIGHTS RESERVED.

2. Environment
College students are among the most desirable demographics for
any marketer, but hard to reach
Students are at the beginning of their lifelong consumption,
establish a customer here and lifetime value can be quite large
20 Million college students in the US
Higher Education is not just 18-25 year olds
In this very visible market, the secret is finding the formula for
success

3. Our Formula
Unified solution for all types of content
Available across all digital touch points
Partnerships with Campus Community
Most especially, the social and
collaborative components
of learning

4. The White Label
Solution

5. A white label corporate culture
With “Powered by Copia”
white-­­label solutions,
Copia partners are instantly
provided with a powerful
platform to engage their
customers.
Whether for an educational
institution, affinity group, or
a local market, Copia can
provide its leading-­­edge
platform in a highly
customizable white-­­label
package.
As active participants, we
work closely with our
partners to gain maximum
advantage from content,
tools, and markets.

6. Example: 900+ USA Universities

7. Submarino: B2W Group in Brazil

8. APA Australia

9. BLAZE: Glen Beck Bookstore

10. SANTILLANA: Leader in K-12
Spanish Education

11. Hardware Agnostic
Copia is platform
neutral, allowing for content
across all channels:
Desktop Reader (Windows
and Mac)
Apple iPad
Windows 7 Touch
Android Tablets
BlackBerry Playbook

12. More than books
Transversal content

13. COPIA “CLOUD” MUSIC
EXPERIENCE
Transfer your music
Create a unique social
experience
Millions of tracks for top
labels and artists
Coming Soon!

14. Share the lyrics with Copia
Same highlight ability as the
note feature
Select your lyrics, create a
comment, share your
thoughts
Your ideas will spread
through users’ margins,
getting thousands of views

15. Gaming
Copia is teaming up with
BringIt, a premier web
gaming service to provide
users with an exceptional
gaming experience
Collect points for gameplay,
as well as sharing your
experience with others
Redeem your points for
rewards and purchases
Gaming coming soon

16. Newspapers & Magazines
Optimized newspaper and
magazine content with live
update
A fully portable and
immersive magazine
experience with multimedia
features

17. Educational content
In the USA Copia offers over
15,000 course related titles
from major textbook
publishing houses including
McGraw Hill, Wiley,
MacMillan…
Upcoming Spanish
educational content
platform

18. The Bookstore
Copia offers virtually every
book title available, in both
physical and digital formats
which includes:
Best sellers
Professional Scholarly
STM ( Scientific, Technical
& Medical)
Textbooks/Coursework
Independent “Indie”
Authors
Daily additions and updates
made to the Copia catalog
Competitively priced
content and simple
navigation makes purchasing
books and other content
on Copia simple

19. Copia
Walkthrough &
Features

20. A Single Digital Content Portal
MUSIC GAMES MOVIES TV APPS NEWSPAPERS MAGAZINES BOOKS
Copia unites content,
community, and
commerce in a single
software platform to
deliver digital
media across a variety of
devices.

21. User friendly design
Creating an account
The system will ask you
about your latest read

22. Recommendations
Based on your answers the
system will make
recommendations

23. Synchronized Dashboard
As seen through Copia’s iPad
application.
The experience will be
seamless and synchronized
through Copia’s Android,
Win7, and Mac/Win
Desktops.

24. Reader
This is the standard view of
a book when first opened.

25. Reader Highlights
When a user selects a word
or set of words, they are
given a prompt to select one
of 6 different functions –
note, highlight, define,
search, copy or share.

26. Creating a Note
A user is able to create a
note or a summary based on
a section of a chapter, a
whole chapter or a whole
book.
While they are creating the
note, they can see what
others have contributed to
add to theirs.
They can also edit
publishing settings and
share to Facebook and
Twitter.

27. Viewing Profiles
At any point in the
experience, a user can click
on a users image or name
and view options to see
their full profile or send
them a quick message.

28. Viewing Community Notes
Notes can be toggled on or
off to display on the right
side of the book. The notes
will follow along with where
a user is in the book or they
can view them separately.
Notes are prioritized by their
positive popularity and
separated by readers and
general community.

29. Defining a Word
Once selecting ‘Define” the
word will automatically be
defined by a third-party
source.
The user will also be
presented with options to
search the word on Google
or Wikipedia.

30. Book Wall
All books have a Wall where
users can add comments to
a stream of conversation
around the book.
Here users can discuss
anything related or
unrelated to the book.
This area allows for the
notes to focus around
socializing.

31. More
Additional content is
accessible from the “More”
tab.
Readers Clubs on Copia that
are associated with the book
can be seen and accessed
from here.
One can also see what other
users currently have their
status set as reading the
book and they are shown
what other books are
related.

32. Notebook
A user can create a
notebook, which is a
collection of individual notes
and/or other content. Once
created, the notebook can
be edited, exported to a
document, searched in
detail or printed in a
formatted view.

33. Notebook View
The notebook can also be
viewed in a digital format,
where all the notes are
combined onto a simple
single screen.

34. Additional Content (Images)
Additional content can be
linked to any book or note
and accessible to any user to
view directly inside the app.

35. Additional Content (Interactive
Diagram)
Additional content can be
linked to any book or note
and accessible to any user to
view directly inside the app.

36. Additional Content (Video)
Additional content can be
linked to any book or note
and accessible to any user to
view directly inside the app.

37. What else can a user do?
Explore the community
value of each book
Discover new books and
authors through Copia
technology matching
affinities
Gifting books and gift cards
to family and friends
Participate in Book Clubs

38. Participate in Book clubs
Redefinition of reading clubs
Conversations with the
author within the book
Possibility to purchase the
book during the
conversation

39. Buy Books, Giftcards and more
A book page will allow
the user to buy either an
eBook version or a
physical version. Using
the e commerce
platform the user can
also purchase it as a gift.

40. Gift cards
Casa del Libro offers
today in their stores
prepaid gift cards to
purchase ebooks
We offer you the
possibility to extend this
service online to your
readers

41. Providing a Clear Competitive
Advantage
COPIA B&N AMAZON
White Label Primary Focus Yes No No
International Market Experience Yes No Yes
Discussions Yes Yes Yes
Groups Yes No No
Share Annotations Yes Yes Yes
Inside-the-Book Conversation Yes No No
Web Access for Annotations Yes No No
Author-annotated editions Yes No No
Scholar-annotated edition Yes No No
Cost of Device Flexible $99-$199 $79-$379
Social Music Experience Yes No No
Customized Digital Classroom Solution Yes No No
Transversal Content Yes No Yes

42. Shared metadata
Metadata helps Copia
and its strategic partners
understand the purchase
and reading behavior
patterns of the
consumer, in real time.
This information is then
used to better service
the readers and authors,
as well as better
understand the target
markets.

43. Thank you