The Future of Product Management by Product School Founder & CEO

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This document provides information about product management training and certification from Product School. It advertises their Product Manager, Senior Product Manager, and Product Leader certification programs. It also promotes their corporate training and resources like events, courses, podcasts and reports to help individuals and teams improve their product management skills. A QR code is included to provide feedback on Product School events.

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The Future of Product Management
by Product School Founder & CEO
productschool.com

Your Product Management
Certificate Path
Certiﬁcates
Product Manager
Certification™
Senior Product Manager
Certification™
Product Leader
Certification™

Corporate Training
Level Up Your Team Management Skills
productschool.com

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Free Product Management Resources
Resources
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Reports

Part-time Product Management
Training Courses
and Corporate Training
productschool.com

The document discusses the importance of humility for product managers. It argues that humility involves awareness, openness, and perspective taking. Some ways to build humility include presenting humility, preparing for failure, and promoting dissent. Preparing for failure could involve doing "pre-mortems" where teams imagine a project has failed and list reasons for failure to strengthen the project before launch. Promoting dissent means learning from failed products and celebrating learnings rather than losses. The overall message is that humility is the most important virtue for successful product managers.

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The document discusses how to build psychological safety for product managers to create great products. It recommends providing structure and clarity around company vision and strategy, the problem being solved, team purpose and organization structure. It also suggests aligning on impact goals and measuring team effectiveness, building trust within and for teams, and adding the key ingredient of psychological safety. Psychological safety allows product managers to take risks without fear of negative consequences.

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The document discusses the challenges of building products in a world with generative AI. It notes that generative AI models can hallucinate and spread misinformation since they retrieve knowledge without determining if it's good or bad. The models also have limited access to current data and large size does not mean they are best for every task, as their use could expose intellectual property. It promotes training courses from Product School to help product managers address these issues.

The Future of Product Management by Product School Founder & CEO.pdf

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This presentation will discuss the future of product management in the context of digital transformation. It will highlight the rise of the Chief Product Officer (CPO) in Fortune 100 companies and explain how this creates more opportunities for product professionals across different industries. The talk will also emphasize the importance of upskilling and training as a retention lever for product teams. Furthermore, we’ll explore how product-led growth will be critical for companies to thrive and how implementing a product-led growth motion can help companies attract new customers, retain and upsell current customers.

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This document advertises Product School, which offers certificates, training courses, and resources to help people become product managers and product leaders. It promotes certificates for Product Manager, Senior Product Manager, and Product Leader. It also advertises corporate training to help teams improve management skills, and invites joining an exclusive community called Launch to connect with other product people. Free resources are offered like events, courses, podcasts, newsletters, and eBooks. Part-time product management training courses and corporate training are also promoted.

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Atlassian uses a product-led growth strategy where they focus on continually improving their products based on customer feedback to drive growth. They gather feedback through product usage data, customer support interactions, and proactive outreach. Insights from the feedback are used to prioritize features that will provide the most value to customers and encourage broader usage of Atlassian products. This approach has helped Atlassian acquire new customers and expand usage within existing customer bases.

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La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las importaciones de productos rusos clave como el acero y la madera, así como medidas contra bancos y funcionarios rusos. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.

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The document promotes product management training and certification courses from Product School. It advertises their Product Manager Certification, Product Leader Certification, and Product Marketing Manager Certification programs. It also offers team training and part-time product management courses to help companies level up their product skills. Resources like free eBooks, reports, podcasts and communities are provided on their website.

Building AI products by Google Group Product Manager.pdf

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The document provides guidance for product managers on building AI products. It discusses common questions received about using "magic pixie dust" or AI capabilities from companies like DeepMind. It then outlines the product manager's role in ML product development as creating clarity on problems, setting success criteria, advocating for culture, and communicating carefully. It provides a decision tree for determining when ML may be useful for a product based on available data, problem type, personalization needs, error tolerance, and user comfort with opacity. Finally, it notes things to watch out like preventing poor outcomes and that ML is not a replacement for good product management.

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The document discusses how to determine the right product metrics by focusing on outcomes rather than outputs. It recommends setting a North Star Metric to align the team and measure overall product growth. Feature metrics should support the North Star Metric. OKRs and KPIs can provide goals and feedback to track progress towards objectives. Proxy, counter, and leading/lagging indicators can also be used to balance metrics and point to future success or friction. The key is to not just measure but communicate the value of metrics and celebrate wins.

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Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog. At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth. Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.

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This document discusses how product teams can navigate crises by accepting unknowns, sticking to principles, and owning basics. It describes BlaBlaCar's experience during the COVID-19 pandemic from February 2020 to Summer 2022. During this period, BlaBlaCar tried different approaches like allowing more seats or removing fees but saw low usage. They emphasized not trying to predict the future, sticking to principles like maximizing revenue while preserving dynamics, and regularly examining principles to keep improving. The document encourages always looking at principles to fully realize their potential even during crises.

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