We live our lives through digital services and connected devices and generate data at an unprecedented volume. The footsteps we leave behind in the digital snow of our lives define fundamentally who we are. The digital data traces of our existence form the photo album of a lifetime. For both consumers and creators of digital products all this comes with far reaching implications regarding ownership, privacy and longevity – with great data comes great responsibility. This talk will give consumers some principles by which to make an informed decision whom they entrust their digital memories to and offer practical advise to digital product makers about how to address these issues responsibly.

1. The Future of our Past
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OR, HOW TO BUILD A TIME MACHINE

2. @JAZZPAZZ
THE DREAM OF HAVING A TIME
MACHINE TO RELIVE EXPERIENCES
CAN BECOME TRUE TODAY

3. @JAZZPAZZ

4. @JAZZPAZZ
WWW.USTWO.COM

5. 13.5%
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EVERYDAY
SELFIE

8. Lifelogging
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9. Data produced
Time
Beginning of humanity We are here
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10. 35 billion Terabytes
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11. @JAZZPAZZ FitBit Ad (YouTube)
WE LIVE MANY OF OUR EVERYDAY
EXPERIENCES ENTIRELY THROUGH
DIGITAL SERVICES.

12. CC BY-NC-SA mlehmann (Flickr)
Chris Dancy, SVP Healthways
“Data Exhaust”
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13. Data You
CC BY-NC-SA dia-a-dia (Flickr)@JAZZPAZZ

15. @JAZZPAZZ

16. @JAZZPAZZ
AS A PHOTOGRAPHER MY
GREAT GRANDFATHER
INADVERTENTLY TOOK ON THE
ROLE OF AN ARCHIVIST FOR
THE MEMORIES OF HIS VILLAGE

17. TODAY 350 MILLION
PHOTOS ARE UPLOADED
TO FACEBOOK EVERY DAY
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18. @JAZZPAZZ

19. WHEN WHO
WHERE
WHY
HOW
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20. @JAZZPAZZ

21. Pics, or it didn’t happen
@JAZZPAZZ GoPro (YouTube)

22. Pope election 2005 vs. 2013
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23. @JAZZPAZZ

24. Data, or it didn’t happen
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25. Quantified Self
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26. GARY WOLF, 2010
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“MIRRORS” THAT HELP US WITH
SELF IMPROVEMENT, SELF
AWARENESS, SELF DISCOVERY
AND SELF KNOWLEDGE

27. “The unexamined life
is not worth living”—Socrates
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28. @JAZZPAZZ

29. of trackers say that it has
changed their overall approach
to maintaining their health.
PEW INTERNET RESEARCH
46%
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30. CC BY-SA lqpin (Flickr)@JAZZPAZZ
LIKE THE SELFIE PHENOMENON,
SELF-TRACKING FEEDS OUR DESIRE
TO AFFIRM OUR EXISTENCE. WE ALL
WANT TO MAKE A MARK, LEAVE OUR
FOOTPRINT BEHIND IN THE SNOW.

31. @JAZZPAZZ

32. “I used to play lots of XBox racing
games with my dad - until he died, when
I was just 6. I couldn’t touch that console
for 10 years. But once I did, something
incredible happened. I found a GHOST.”
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33. @JAZZPAZZ
OUR DATA IS LIKE A GHOST DRIVER.
THE MARKS WE’RE MAKING, THE
TRACES WE’RE LEAVING, THEY’RE ALL
TURNED INTO THIS RECORDING OF
OURSELVES, OUR IDENTITY. AND WE
CAN OBSERVE IT, OR EVEN COMPETE
WITH IT IF WE CHOOSE.

34. Data
≠
Information
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35. ?
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36. @JAZZPAZZ
5,000
steps
27°C
+867
kcal
-£75 2 events
scheduled
65
bpm
3h
20min

37. @JAZZPAZZ

38. “Your future selfie won’t be a
picture of you on a roller coaster;
it will be your heart rate and
blood work showing your
authentic fear”—Chris Dancy
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39. CC BY wwworks (Flickr)@JAZZPAZZ
A NEW AGE OF JOURNALLING, WHERE THE
JOURNAL OF OUR LIVES IS WRITTEN FOR
US BY OUR DATA IN AN ALMOST
EFFORTLESS AND AUTOMATIC AND NEAR
COMPLETE FASHION

40. @JAZZPAZZ

41. Photos
Documents
HoudahGeo
Dropbox
Scanner Pro
OCRKit
Google Calendar
Moves Export
MovesRunKeeper
Withings
IFTTT
Twitter
WeatherMyFitnessPal
Evernote
Swarm
Contacts
Gmail

42. JUMP TO ANY DATE IN THE PAST
AND RE-DISCOVER STORIES

44. Reminiscence
Therapy
@JAZZPAZZ CC BY-ND brizzlebornandbred (Flickr)

45. #TBT
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REMINISCENCE THERAPY FOR THE
FACEBOOK GENERATION.

46. Timehop Momento Picturelife Path
Heyday SagaDayOne
Memoir
Adobe RevelNarrato
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47. 10 20 30 40 50 60
Reminiscence Bump
Age at encoding
0
Numberofmemories
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48. Awesome!WHAT’S THE CATCH?
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49. Ownership
Privacy
Longevity
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50. Ownership
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51. YOUR CONTENT? MY CONTENT?
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52. @JAZZPAZZ

53. @JAZZPAZZ

54. “We plan to provide an easy way to export
your Passport data, your Stamp and Pin
data, and your photos as well. Facebook is
not acquiring Gowalla’s user data.”
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55. Access > Ownership
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56. TOSDR.ORG
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57. Privacy
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58. CC BY-SA Garry Knight (Flickr)@JAZZPAZZ
PRIVACY IS A SOCIAL NORM THAT IS
CULTURALLY CREATED.

59. @JAZZPAZZ

60. “Everyone has the right
to respect for his
private and family life,
his home and his
correspondence.”
—Article 8 of the Human Rights Act
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61. Your Privacy Policy
FIRST THINGS FIRST
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62. ✓ Who are you?
✓ What data?
✓ Why this data?
✓ Who has access?
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63. Good enough?
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64. “Optic Nerve”
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65. CC BY-NC-ND mofetos (Flickr)@JAZZPAZZ
THE UK GOVERNMENT HAS INTERCEPTED
THE YAHOO WEBCAM CHATS OF
ORDINARY PEOPLE FOR YEARS.

66. @JAZZPAZZ

67. @JAZZPAZZ@JAZZPAZZ
“They’re still collecting
everybody’s information –
including your dick pics”

68. WHEN YOUR SERVICE BECOMES A PART
OF PEOPLE'S LIVES, YOU MUST PROTECT
THEIR DIGNITY THROUGH THE PRIVACY OF
THEIR DIGITAL MEMORIES.
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69. Longevity
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70. CC BY emmett_ns_tullos (Flickr)@JAZZPAZZ
2011—2012
killed by Dropbox
R
IP
2007—2012
killed by Facebook
R
IP
1997—2009
killed by Yahoo
R
IP
1997—2012
killed by Dotster
R
IP
2011—2013
ran out of money
R
IP
2007—2013
killed by Nokia
R
IP
2013—2014
killed by Dropbox
R
IP

71. Wonders of the Universe – Entropy (BBC Two)@JAZZPAZZ
EVERYTHING ENDS. IT’S JUST THE LAW OF
THE UNIVERSE. BUT AS DESIGNERS WE
RARELY TALK ABOUT WHAT HAPPENS AT
THE END OF THE SERVICE OR WHEN
PEOPLE CLOSE THEIR ACCOUNTS.

72. @JAZZPAZZ
ARCHIVE.ORG

73. @JAZZPAZZ
WHEN YOU’RE DEALING WITH THE
MEMORY OF HUMANKIND, THERE’S
NO EXIT STRATEGY.

74. @JAZZPAZZ
Trust
WE’RE ASKING PEOPLE TO PUT THEIR LIVES
ONLINE. IF YOU HAVE AN IMPORT
FUNCTION, YOU NEED TO HAVE AN
EXPORT FUNCTION.

75. Ownership
Privacy
Longevity
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76. What can be done?
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77. @JAZZPAZZ
LET YOUR USERS SEE THE DATA YOUR
SERVICE IS HOLDING ABOUT THEM.
#1

78. @JAZZPAZZ
DELETING DATA MEANS ERASE,
NOT ARCHIVE.
#2

79. @JAZZPAZZ
PROVIDE GRANULAR AND EASY TO
UNDERSTAND PRIVACY CONTROLS.
#3

80. @JAZZPAZZ
CONSIDER THE UX OF YOUR API.
#4

81. @JAZZPAZZ
IFTTT.COM

82. @JAZZPAZZ
THINK 100 YEARS AND BEYOND.
#5

83. Data, everywhere

84. “Memory is a rope let
down from heaven
drawing one up from
the abyss of not-being."
—Marcel Proust
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85. “Everything not saved
will be lost”
—Nintendo ‘Quit Screen’ message
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86. Thank you
AUGMEMORY.TUMBLR.COM
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