Innovation is key at staying ahead of the curve in the incredibly ‘noisy’ online environment. Telstra and Ooyala present an informative and entertaining session on the future direction of Online Video that will help you better understand how innovative rich media can play a part in your Digital Strategy. Get key insights into viewer engagement, cross-device video delivery, social TV trends, call to action strategies & more

1. THE FUTURE OF
ONLINE VIDEO
John Treloar - Ooyala
Yana Podroubaeva - Telstra

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THE LINES ARE OFFICIALLY BLURRED

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VIEWERS LOGGING ON VS. TUNING IN
Video viewing over IP is catching
up with traditional video
* Source: Cisco
By 2016, 1.5 billion people will
watch video online.*
Smartphone video viewing will
grow 10X in the next five years*
Explosion of mobile, tablets = new
viewing habits, new challenges
Providers need new forms of
measurement to effectively
deliver content online

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2012 GLOBAL VIDEO INDEX

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We measured anonymized
viewer behaviour data from
nearly 200 MILLION unique monthly viewers
creating 2 BILLION daily analytics pings
from 6,000 domains
across 130countries
2012 VIDEO INDEX - ABOUT THE DATA

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• 18X longer on desktops
• 10X longer on CTV & GC
• 5X longer on tablets
• 4X longer on mobile
LIVE MATTERS
In Q4 2012, people
watched live video:
Source: Ooyala Global Video Index 2012

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PREMIUM MATTERS
Long-form video accounted for: • 57% of PC viewing
• 63% of tablet viewing
• 82% of CTV/Gaming Console viewing
Source: Ooyala Global Video Index 2012

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...ON ALL SCREENS
On PCs, nearly one quarter of video watched was longer than an hour
On tablets, about one third of videos viewed were longer than an hour
Source: Ooyala Global Video Index 2012

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Larger screen sizes = higher engagement
MAKING IT TO THE THIRD ACT
Source: Ooyala Global Video Index 2012

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MOBILE & TABLET SHARE DOUBLES
Source: Ooyala Global Video Index 2012
Tablet share grew 110% while mobile share grew 87%

11. 11Source: Ooyala Global Video Index 2012
Though Android outpaces iPhone in sales, iPhone users are
viewing twice as much video on their phones
THE PHONE WARS: iOS V. ANDROID
[IDC Feb 2013]

12. 1217Source: Ooyala Global Video Index Q2 2012
Blue state citizens are more engaged with online video
than those in red states, watching 16% more and
averaging 20 seconds longer per play.
2012 HIGHLIGHTS: RED STATES V. BLUE

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OTHER INTERESTING STUFF

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A broadcast quality technology solution designed to deliver
cross-platform, engaging TV experiences.
STREAMLINE:
MANAGE
YOUR CONTENT
DISCOVERY:
PERSONALIZE
VIEWER EXPERIENCE
INSIGHTS:
MEASURE
AUDIENCES
ACCESS:
PUBLISH
CONTENT
ROI:
PAY FOR USE?
EDUCATION?
WORKFLOW AUTOMATION AND APIs, PLUS AVAILABLE PROFESSIONAL SERVICE
ENABLEMENT AND OPTIMIZATION
DELIVERING AN END-TO-END SOLUTION

15. MARKET OPPORTUNITY
15
The power of social
• Twitter has 200 million active users
• 63% of Twitter users are mobile users
• Your customers are already using it
Untapped
Twitter
audience
(promoted tweets)
Your audience
that already
uses Twitter
Your
audience
Drive untapped viewers
to your site

16. INTRODUCING: TWITTER VIDEO CARDS
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EASY TO EMBED
Embed videos directly within Twitter sites and mobile
applications using Ooyala’s Player APIs.
PLAY AND SHARE IN TWITTER
No more distractions with additional links. Now your
audience can play, watch, and share your videos
directly within Twitter.
Grow content consumption by providing
easy access via social networks

17. https://twitter.com/munchies

18. View on multiple Devices

19. http://www.thenorthface.com/en_US/shop-equipment/

20. http://www.gsa.gov/portal/content/283269

21. Click here for Link to Interactive Transcript

22. http://www.smh.com.au/tv/

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THANK YOU!