NME magazine targets entertainment enthusiasts aged 17-30, especially men. It has a weekly circulation of over 56,000 and a readership of over 400,000. NME readers are passionate about music, with 80% feeling it is important in their lives. They enjoy discovering new bands (79%) and attending live music events and concerts. While magazines are selling fewer print copies due to the internet, NME readers are also highly engaged online, with over 90% owning computers and visiting NME's website regularly.