This research proposal examines how the transition from printed magazines to e-zines will impact content quality and reader consumption behavior. The proposal outlines a methodology using surveys of Cosmopolitan readers and those in bookstores to compare characteristics of traditional print and e-zine audiences. Financial costs per researcher ranging from €2720 to €3600 are also presented. In conclusion, the proposal aims to understand how this format change may alter both the magazine content and how readers engage with publications.