Lachlan MacPherson discusses how business is changing due to new technologies and trends. Small businesses can thrive by having low overheads and costs, which allows them to innovate faster than larger competitors. The future of business is mobile-focused as mobile devices become the primary way people access the internet. Niche businesses that focus on specific topics can see rapid growth from word of mouth and social sharing if they create valuable content.

1. THE FUTURE OF BUSINESS
Lachlan
MacPherson
http://www.sennza.com.au/ | Twitter: @sennza

2. WHO AM I?
Ø Co - Founder of Australian web agency Sennza
Ø Started and help run the Brisbane and Sydney WordPress
Meetup Groups
Ø Co- Organised WordCamp Gold Coast event in 2011

3. WHAT P!$$E$ YOU OFF ABOUT
RUNNING A BUSINESS?

4. BUSINESS IS CHANGING AS WE KNOW IT
…

5. SMALL IS THE NEW BIG
The cost of business has dramatically decreased

6. BUSINESS – WHERE ARE WE GOING?
The fundamentals are the same, but the medium has changed

7. MOBILE
REVOLUTION
Ø Seeing 20 – 40% of all web visits coming from mobile
Ø iPhone didn’t exist 10 years ago
The future is mobile

8. BUSINESS – WHERE ARE WE GOING?
iPad/Mobile first, desktop later

9. BUSINESS – WHERE ARE WE GOING?
Goodbye Borders L

10. Goodbye Blockbuster L

11. BUSINESS – WHERE ARE WE GOING?
Yellow Pages next?

12. IT NOT ALL DOOM AND GLOOM
Ø All these companies:
Ø Operate with less employees than their competitors
Ø Less capital to start
Ø Less overheads
Ø Ability to innovate faster
Next up… a quick story

13. THE POWER OF NICHE
26-4-10 to 26-6-10: 2 months traffic

14. THE POWER OF NICHE
Apparently other people agreed with us, including…

15. THE POWER OF NICHE
Just under 6,000 visitors in 5 days!