Regulatory Affairs Tutorial #1: Ad & Promo Regulations for Healthcare Products
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The FTC enforces truth-in-advertising rules and regulates advertising of healthcare products. The FTC looks at ads in context to determine if claims are deceptive by express or implied messages. Advertisers must have evidence to substantiate claims before ads run. Disclaimers must be clear and conspicuous. Comparative ads are allowed if bases of comparison are identified. Endorsements must reflect honest opinions and advertisers must comply with FTC rules on different types of endorsements.
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Using Testimonial Claims in Social Media Platforms
While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
Peter Marinello, Director, Electronic Retailing Self-Regution Program (Moderator)
Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY)
Thomas A. Cohn, Of Counsel, Venable LLP
Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz (Twitter @jeffgreenbaum)
Comparative advertising project
Comparative advertising directly compares a brand to its competitors by highlighting objectively measurable attributes or price. It aims to claim the sponsor brand's superiority. While it can provide consumer benefits like education and forcing quality improvements, it also carries risks like boomerang effects, confusion, and decreased credibility if overused. Laws regulate comparative advertising to prevent deception, protect consumer rights, and restrict unfair attacks on competitors. Overall it is seen as an acceptable promotional technique if used properly and within legal bounds.
Endorsement guides 082810
The document summarizes key points from a presentation by the Federal Trade Commission (FTC) on endorsement guidelines. It outlines what constitutes an endorsement and when relationships between advertisers and endorsers must be disclosed, such as when the endorser is paid or employed by the advertiser. It also discusses FTC enforcement of these guidelines and liability for misleading endorsements.
Fundamentals of Advertising - ASCI
The Advertising Standards Council of India (ASCI) is a self-regulatory organization for the advertising industry in India. ASCI establishes and enforces a code of self-regulation for advertising content. The code aims to ensure truthfulness and honesty in advertising claims, prevent ads that are offensive, indecent or harmful, and promote fairness in competitive advertising. ASCI encourages consumers to file complaints about ads and has an impartial committee that reviews complaints and makes decisions to ensure compliance with the code.
ASCI - Advertising
The Advertising Standards Council of India (ASCI) is a self-regulatory organization for the advertising industry in India. ASCI establishes and enforces a code of self-regulation for advertising content. The code aims to ensure truthfulness and honesty in advertising claims, prevent offensive or indecent content, and promote fairness in competition. ASCI encourages consumers to file complaints about ads that violate the code and has a Consumer Complaints Council that reviews complaints and issues rulings to bring ads into compliance.
Create the Executive Summary portion of the Marketing Communications.docx
This document discusses ethical considerations and regulatory issues in marketing communications. It addresses ethics around targeting specific audiences, the truthfulness of advertising, and promotions. It also covers packaging and branding ethics. Additionally, it outlines the roles of key regulatory bodies in the US, including the Federal Trade Commission and Food and Drug Administration. It describes how these agencies regulate advertising, labeling, and marketing. Self-regulatory organizations are also discussed as a complement to government standards.
Unit ii ethics in mktng,adv & hrm
The document discusses Indian ethical practices and corporate governance. It covers ethics in marketing and advertising, human resources management, and corporate governance. For marketing ethics, it outlines guidelines for ethical marketing including being transparent, protecting consumer data, committing to sustainability, responding to consumer concerns, and maximizing benefits while minimizing risks. It also describes unethical practices to avoid such as exaggeration, false comparisons, unverified claims, stereotyping, and exploiting emotions. For human resources, it notes the importance of ethics in areas like compensation, development, and health/safety issues. The document provides an overview of key topics around Indian business ethics.
Asa
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all media in the UK. They make sure ads stick to the Advertising Codes and take action against misleading, harmful or offensive ads. The ASA responds to complaints from the public and monitors ads, taking action which can include requiring ads to be amended or withdrawn. UK advertising is regulated through a system of self-regulation, where the industry writes the rules, and co-regulation for broadcast media, where the ASA regulates under Ofcom. The Advertising Codes apply universally and require ads to be legal, truthful, responsible and respect human dignity.
2.3 Ethics in Marketing
This document outlines the ethics and responsibilities of marketers. It discusses their duty to customers in product development, promotions, distribution, pricing, and research. Marketers must avoid misleading advertising, coercion, price fixing, and misrepresenting research data. The rise of consumerism gave customers more influence, including rights to information, safe products, and choices. The Better Business Bureau helps resolve consumer complaints against businesses. The document instructs marketers to properly educate about their responsibilities in different areas to avoid unethical practices.
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Why DTC Advertising Shouldn't Make Us Feel Guilty
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong.
This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas.
Similar to Regulatory Affairs Tutorial #1: Ad & Promo Regulations for Healthcare Products (20)
Law Enforcement Risks for Advertisers, Affiliates, Networks
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Create the Executive Summary portion of the Marketing Communications.docx
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FDA Regulation of Promotion & Advertising -- Part 7: FTC Regulation
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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