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DDTA - The four culture
pillars of social business
         reporting
(Introducing the Fourinsight DDTA Culture Analysis Model)




                                                            2
D is for Design.

                                                 3
Private & Confidential, Fourinsight Ltd © 2012
D is (also) for Data.

                                                 4
Private & Confidential, Fourinsight Ltd © 2012
T is for Translation.

                                                 5
Private & Confidential, Fourinsight Ltd © 2012
A is for Action.

                                                 6
Private & Confidential, Fourinsight Ltd © 2012
Fourinsight DDTA Culture Analysis Model
                        • Transparency                                             • Integrated
                        • Silo busting                                             • Real-time
                        • ‘One voice’                                              • Dynamic
                                                                                     methodologies

                                                     DESIGN        DATA (INTPUT
                                                    CULTURE          CULTURE
                                                 Communication     Data set-up &
                                                 & Report design   Measurement


                                                  TRANSLTION
                                                                     ACTION
                                                   (OUTPUT)          CULTURE
                                                    CULTURE
                                                                     Business
                                                  Reporting &
                                                                     strategy
                                                     analysis
                        • Speed                                                       • Knowledge sharing
                        • Economies of                                                • Benchmarking
                          scale                                                       • Optimisation
                        • Time & cost                                                 • Short-term and long-
                          efficiencies                                                  term planning



                                                                                                               7
Private & Confidential, Fourinsight Ltd © 2012

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The four culture pillars of social business reporting

  • 1. 1
  • 2. DDTA - The four culture pillars of social business reporting (Introducing the Fourinsight DDTA Culture Analysis Model) 2
  • 3. D is for Design. 3 Private & Confidential, Fourinsight Ltd © 2012
  • 4. D is (also) for Data. 4 Private & Confidential, Fourinsight Ltd © 2012
  • 5. T is for Translation. 5 Private & Confidential, Fourinsight Ltd © 2012
  • 6. A is for Action. 6 Private & Confidential, Fourinsight Ltd © 2012
  • 7. Fourinsight DDTA Culture Analysis Model • Transparency • Integrated • Silo busting • Real-time • ‘One voice’ • Dynamic methodologies DESIGN DATA (INTPUT CULTURE CULTURE Communication Data set-up & & Report design Measurement TRANSLTION ACTION (OUTPUT) CULTURE CULTURE Business Reporting & strategy analysis • Speed • Knowledge sharing • Economies of • Benchmarking scale • Optimisation • Time & cost • Short-term and long- efficiencies term planning 7 Private & Confidential, Fourinsight Ltd © 2012
  • 8. Fourinsight gets inside the business and its cultures to create social business reports that make sense • Let us put fourinsight straight to work for you - contact Cat Fraser our MD at: • Email: cat@fourinsight.com • Skype: catfraser • Tel: +44 (0)797 444 2764 • Web: http://www.fourinsight.com View recommendations of my work at linkedin.com/in/catfraser Follow me on twitter @catsocialintel 8