Social Information Processing Theory


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An overview of Joseph Walther's SIP communication theory.

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Social Information Processing Theory

  1. 1. Social Information Processing Theory PRESENTED BY JOSHUA CANDISH
  2. 2. Introduction Definition Computer-Mediated CommunicationVS. Face-to-Face Affinity through verbal cues Experimental support Extended time – the crucial variable Hyperpersonal perspective 2
  3. 3. Definition When? Who? What? 3
  4. 4. CMC vs. FTF Walther believes that relationships grow only to the extent that parties first gain information about each other and use that information to form interpersonal impressions of who they are. 4
  5. 5. CMC vs. FTF 5
  6. 6. CMC vs. FTF Walther acknowledges that nonverbal cues are filtered out of CMC but highlights two features of CMC that provide a foundation for SIP theory: 6
  7. 7. 7
  8. 8. Verbal Cues of Affinity Replace Nonverbal Cues SIPTheory suggests verbal and nonverbal cues can be used interchangeably. 8
  9. 9. Experimental Support Walther conducted an experiment between 28 pairs of students who didn’t know each other, half communicated face to face and half via CMC. 9
  10. 10. Extended Time - The Crucial Variable Walther is convinced that the length of time that CMC users have to send their messages is the key factor that determines whether their messages can achieve the same level of intimacy as FTF communication. 10
  11. 11. Extended Time- The Crucial Variable Online users can make up for the rate difference by sending messages more often. 11
  12. 12. Extended Time - The Crucial Variable Anticipated future interaction 12
  13. 13. Hyperpersonal Perspective 13
  14. 14. Hyperpersonal Perspective 14
  15. 15. Hyperpersonal Perspective Self-fulfilling prophecy is the tendency for a person’s expectation of others to evoke a response from them that confirms what they anticipated. 15
  16. 16. Hyperpersonal Perspective Senders self-select what they reveal, receivers create a perfect image, and the channel lets users express themselves the way they want. Creates a hyperpersonal relationship. 16
  17. 17. Walther’s Critique “A weakness apparent in the social information processing perspective is that it has not allowed for differences in the affiliation drive” 17
  18. 18. Pros of SIP Theory Communicate at anytime Can develop same level of intimacy Place independent
  19. 19. Cons of SIP Theory Takes longer Impersonal Miscommunication
  20. 20. Conclusion The social information processing theory predicts that, provided CMC users have extended time to develop an interpersonal relationship, it will result in the same or more amount of intimacy as a FTF relationship. 20
  21. 21. 21
  22. 22. Questions?