The document provides information about the Saudi Events Expo to be held from 19-22 November 2018 in Jeddah, Saudi Arabia. The expo is organized by Al-Harithy Company for Exhibitions and will be held at the Jeddah Centre for Forums & Events. It will showcase products and services from the growing events and entertainment industry in Saudi Arabia as the country invests billions to expand this sector under Vision 2030. The expo aims to connect suppliers with event organizers and contractors from across the GCC region.

1. 19 - 22 NOVEMBER 2018
WWW.EE-ARABIA.COM
Saudi Arabia’s Premiere
International Exhibition for
the Events Industry
OrganiserVenue

2. 1 ENE 2018 2ENE 2018
SAUDI ENTERTAINMENT REVOLUTION
THE GENERAL ENTERTAINMENT AUTHORITY
The reforms are part of the Crown Prince, His Royal Highness, Prince Mohammed bin Salman's
ambitious “Vision 2030” program, which seeks to diversify the Saudi economy as it reels
from a slump in energy prices, with the entertainment sector seen as a key potential
source of growth.
The General Entertainment Authority, which has grown rapidly since its creation in May 2016
managing more than 2,000 events involving 100,000 volunteers and 150 small and medium
businesses in 2017. Around 5,000 events are planned for the year of 2018.
According to the chairman of the General Entertainment Authority, more than 5,000 live shows,
festivals and concerts are planned in 56 cities nationwide this year. The Kingdom will invest 240
billion riyals ($64 billion) on entertainment infrastructure over the next decade to put itself on the
global tourism map.
In May 2016, a General Entertainment Authority was announced
by royal decree, into which over $2 billion have been invested.
The Spark of Entertainment Industry in Saudi Arabia
‫؟‬
"2030 "
.
2016
.( 2 ) 7.5
2000 2016
. 2017 150 100,000
. 2018 5000
5000
240 56
( 64)
.

3. 3 ENE 2018 4ENE 2018
WHY ENTERTAINMENT?
Developing a local entertainment industry that works on redirecting leisure spending by
Saudis because Saudis currently spend $22 billion a year on tourism and entertainment
— all of it outside the country.
In April 2017, the government announced a large sports, culture and
entertainment complex, of 334 square kilometers (33,400 ha) at Al-Qiddiya,
40 kilometers away from center of Riyadh City. The project will include
a Six Flags theme park, due to open in 2022.
( 22) 82.5
. -
2017
. ( 33400) 334
. 2022
The 87th anniversary of the foundation of Saudi Arabia was celebrated
concerts and performances as part of the Kingdom's Vision 2030.
Women were allowed to enter the King Fahad International Stadium in
Riyadh for the first time.
87
2030
.

4. ENTERTAINMENT ECONOMY OUTLOOK
Saudi Arabia has already pumped $64 billion into its nascent entertainment industry as part of
Vision 2030.
The entertainment sector needs US$ 71.2 billion of investment to build entertainment
infrastructure in all regions of the Kingdom, and investment in infrastructure between 2017
and 2030 is expected to contribute US$ 4.8 billion per year to Saudi Arabia's GDP, with
consumer spending estimated to reach US$ 9.6 billion by 2030.
Most of the 10 million tourists that come to the country each year are pilgrims visiting
Islam's holiest site in Mecca. Saudi Arabia wants to boost tourist numbers to 30 million
by 2030.
BRIGHT PROSPECTS FOR PRODUCTS AND SERVICES
OF THE ENTERTAINMENT INDUSTRY
With the Kingdom’s entertainment industry still in the nascent stage the prospects for
suppliers of products and services is immense both relating to indoors and outdoors events.
For the Saudi entrepreneurs this industry will offer huge opportunities in establishing
businesses that supply the infrastructure, equipment and services for entertainment events that
are planned in the very near future.
( 64) 240
.2030
( 71.2) 267
( 4.8) 18 2030 2017
9.6) 36
. 2030 (
. 10
. 2030 30
.
.
5 ENE 2018 6ENE 2018

5. THE SAUDI EXHIBITION INDUSTRY IS GROWING
CONTRIBUTING TO ECONOMIC GROWTH
SAUDI EXHIBITION & CONVENTION BUREAU
THE MAIN SUPPORTER OF THE EXHIBITION INDUSTRY
7 ENE 2018 8ENE 2018
The exhibitions and conferences industry plays an important role in the Kingdom’s
economy; having more than 20% of the total tourism revenues in KSA generated from
spendings in exhibitions. According to MAS (Tourism Info and Research), over 3.4
million visitors attended the exhibitions and conferences where they spent more than
9 billion Saudi riyals in 2012.
Despite being in a state of status quo worldwide, this sector has witnessed a remark-
able increasing growth in the GCC. Due to the importance of this sector in activating
the economy, the Saudi government has dedicated a special interest in it through the
Saudi Exhibition & Convention Bureau (SECB).
Saudi Exhibition & Convention Bureau (SECB) aims at developing and organizing the
meeting industry in the Kingdom, working towards its improvement and efficiency,
and drawing necessary plans to achieve its objectives, tasks, and needs. Moreover,
the SECB is also working on overcoming the obstacles facing the growth and devel-
opment of the meeting industry.
.
) MAS . 20٪
9 3.4 (
.2012
.
.
.
.

6. 3 KEY REASONS TO CHOOSE
THE EVENTS EXPO
A YOUNG POPULATION
Saudi entertainment market shows steady growth
57% of Saudi Nationals are under the age of 25 with increasing
aspirations for quality leisure and entertainment experiences
1
The Events Expo is acknowledged as a must-attend annual show by the professionals engaged
in the industry. Decision makers and delegates from companies such as equipment rental,
arena & concert halls, event organizers, and media are constantly looking for business partners
and innovators that they can meet at the expo.
The best place to promote your products.
2
More than 150 new contacts from event organizers and contractors.
A variety of prospects including media and advertising agencies.
Professional sports teams, music labels, cinema production companies, and many others.
The show will attract a large number of quality visitors and will bring guaranteed satisfaction with business opportunities.
Who will you meet?
3
Tourists
(Source: MAS, 2016)
(Source: WTTC, 2016)
Domestic Tourism Forecasts Domestic Tourism - Purpose of Visit 2020
Inbound Tourism Forecasts
2015 2020 CAGR
46.5m 66.2m 7.4%
47.9bn 82.6bn 11.5%Spend (SAR)
Tourists
2016 2026 CAGR
Spend (SAR)
20.2m 32.3m 4.8%
32.8bn 55.9bn 5.2%
30%
25%
30%
5%
10%
Leisure
VFR
Religious
Business
Other
500,000
1 10 20 30 40 50 60 70 80+
1,000,000
1,500,000
2,000,000
2,500,000
Gen
Z
Gen
Y
Gen
X
Baby
Boomers
Saudis
Non - Saudis
Demographic Structure of KSA
Source SAMA Colliers Analysis
9 ENE 2018 10ENE 2018

7. WHY PARTICIPATE?
First and only
specialized events
exhibition in
Saudi Arabia
1
Professional visitors
from all around the
GCC countries
Strengthen your
position to beat
competition
Business match
making
Meet new
business contacts
Strengthen your
brand image
Know about your
competitors
Follow the
development
and demands of
the sector closely
Improve your
advertising
effectiveness and
increase your
news presence
Saudi Arabia
is spending billions
on expanding
entertainment sector
2 3 4 5
6 7 8 9 10
11 ENE 2018 12ENE 2018

8. 13 ENE 2018 12ENE 2018
EXHIBITION PROFILE
** The broad listing is not definitive and is intended
only as a guide to prospective exhibitors.
EVENTS MANAGMENT,
SERVICES & TECHNOLOGIES
Augmented Reality
Holograms
Electronics
Registration Systems
Security Systems
Telecommunications
Mobile Application Developers
Website Developers
Event Business Softwares
Event Management Companies
Transportation
Ushers and Promoters
Ticket Sellers
Contractors and stand production
companies
Stage buildup
Tents
Flooring
Furniture
Flower Shops
Caterers
Translations
PRODUCTION
& DOCUMENTATION
Film Production
Music Production
Photography
Printing
Special Effects
Videography
Sound
Trusses
AUDIO VISUALS
LED Screens
Lighting
ENTERTAINMENT
Entertainment / Talent Agencies
Laser Shows
Musicians
Party, decoration, and fireworks
equipment
Performance and Show Companies
Animation
Costume Shops and accessories
3D Projection Mapping
MEDIA
Advertising Agencies
Digital Marketing Agencies
Magazines
Media Buying Units
Newspapers
Outdoor Media
PR Agencies
Press
Radio
VENUES
Stadiums
Hotels
Beaches
Parks
Auditoriums
Private Property
Convention Center

9. 15 ENE 2018 14ENE 2018
EXHIBITION PROFILE
AMUSEMENT FACILITY
EQUIPMENT
Aquarium, museum services,
and equipment
Bowling Facility Equipment
Climbing Walls Equipment
Darts, billiard, paintball equipment
Go-karts, Bowling, Miniature golf
equipment
Indoor and Outdoor Inflatable
Equipment
Motion Simulators
Park garden attraction, recreation
sets and equipment
Pool and fountain systems
PARK AND RECREATION
AREAS FACILITY EQUIPMENT
Amusement Parks equipment
Fences and protection systems
Theme park Facility Equipment
Vending and Arcade Machines
** The broad listing is not definitive and is intended
only as a guide to prospective exhibitors.
Swimming pool equipment
Sports floor coverings
Other facility equipment
SPORTS FACILITIES
EQUIPMENT
Indoor and Outdoor sports facility
equipment (volleyball, soccer,
basketball, tennis, golf, etc)
Water Park Equipment
Inflatable Water Games Equipment
Water Sports Tools (Inflatable
Boat, Surfing, Paragliding, Canoe,
Sea Bike, etc)
WATER GAMES SYSTEMS
AND EQUIPMENT
Beach and Golf Carts
Modular and temporary structures
Facility design, construction and
project services
Park garden landscape services
FACILITY SERVICES
Equipment and maintenance services

10. 17 ENE 2018 18ENE 2018
COMMUNICATION CAMPAIGN
EVENTS & ENTERTAINMENT ON THE NEWS
SMS
.
200
. . .
Social Media Campaign
Create engaging posts in different
designated industry related channels
to keep the audience up to date with
exhibition news and excite them to
visit.
.
Website
Generating tons of traffic through
directing the audience to the website
for more information about the event
and for online pre-registration.
.
Invitation Cards
VIP Invitations are printed and
distributed to CEOs and decision
makers in the market to show presence
and meet your brand.
Sending out flyers to thousands of
potential leads.
Mentioning the event in the most
important media channels.
Messages sent to 200,000 contacts
segmented to meet their industry
interest.
.
Our Digital campaign is structured to
attract the biggest number of leads
who will be looking for your company’s
products and services.
Digital Campaign
Flyers Public Relations
11
.
Emailer
Exhibition and industry news and
updates sent out to over 11,000 of
our industrial buyers.
ACE Exhibitions deploys the most effective communication media
tools to create massive awareness about the upcoming exhibitions.
The campaigns are articulated and designed to reach the right
target audience, with the right messages and best articulated content
that will entice the target segments to visit the shows, explore the
displayed business services and products by exhibitors, and
eventually to network and conduct business.
.
.

11. 19 ENE 2018 20ENE 2018
JEDDAH CENTRE FOR FORUMS & EVENTS
EXHIBITION FLOOR PLAN
Main Entrance
Foyer
Emergency Exit
Emergency Exit
Emergency Exit
Emergency Exit
!"#
!""
!"$
!
Rest
Rooms
Rest
Rooms
!"
!#
!&
!'
Indicate the dimensions and area in m2 of the stand,
also whether space or shell scheme is required.
Stands will be allocated by the organiser based on
size and in certain cases on product sector or
nationality.
.
.
2
395
1,480
2
145
545
2445
1,670
Participation Procedure
Indoors Space only per m2
US$ 395
SR 1,480
Space + shell scheme per m2
US$ 445
SR 1,670
Outdoor Space only per m2
US$ 145
SR 545
Participation Rates

12. 21 ENE 2018 22ENE 2018
STAND PACKAGES
The shell scheme provides you with a
basic stand shell construction suitable for
customising to your individual requirements, in
a wide variety of sizes, with rear and dividing
walls. The standard minimum module of 9m2 is
equipped with:
• Fascia board bearing your company name
and stand no.
• Carpeting
• 3 spotlights (1 light per 3 m2)
• 1 electrical socket (110/220v 60hz)
Please note: It is mandatory that organiser’s shell
perimeter sites of the hall and to other central sites of
areas not exceeding 30m2.
:
2 30
This service is complemented by offering on
lease a wide selection of furniture, lighting,
display aids and graphics. Please see the
show exhibitor manual on:
www.acexpos.com
:
www.acexpos.com
•
•
•(2 3 ) 3
•(60hz 220/110)
With shell scheme stands, reduced “walk-on”
packages are available as follows:
* All counters are lockable.
Option A: 9 m2
US$ 4,200 | SR 15,750
1 table, 2 chairs, 1 counter*, 1 shelf unit*
Option B: 12 m2
US$ 5,580 | SR 20,925
1 table, 3 chairs,1 counter, 2 shelf units
Option C: 15 m2
US$ 6,985 | SR 26,200
1 table, 3 chairs, 2 counters, 2 shelf units
Option D: 18 m2
US$ 8,330 | SR 31,240
1 table, 4 chairs, 2 counters, 2 shelf units
Option E: 21 m2
US$ 9,740 | SR 36,525
1 table, 4 chairs, 2 lounge chairs,
Option F: 27 m2
US$ 12,515 | SR 46,930
2 tables, 6 chairs, 2 lounge chairs,
•
•
•
•
•
•
•
•
•
•
•
•
•
• Option G: 36 m2
US$ 16,610 | SR 62,290
2 tables, 8 chairs, 2 lounge chairs,
table, 3 counters, 3 shelf units
*
2
9 «1»
15,750| 4,200
1 *( ) 1 2 1*
2
12 «2»
20,925| 5,580
( ) 1 3 1
2
15 «3»
26,200| 6,985
( ) 2 3 1
2
18 «4»
31,240 | 8,330
( ) 2 4 1
2
21 «5»
36,525 | 9,740
1 4 1
( ) 2
2
27 «6»
46,930 | 12,515
1 6 2
3 ( ) 2 2
2
36 «7»
62,290| 16,610
1 8 2
3 ( ) 3 2
requirements and special decorations,
please contact us at:
Email: wajahat@acexpos.com
wajahat@acexpos.com
wajahat@acexpos.com
:
STAND SCHEME
: 2 9

13. Contact Information
Al-Harithy Company for Exhibitions
acexpos Al Harithy Company for Exhibitions - ACE@acexpos
.-
-
+966 (12) 6546384 Ext. 101
+966 (12) 6546853
+966 55 039 0011
hisham@acexpos.com
+966 (0)12 6546384101
+966 (0)12 6546853
+966 55 039 0011
hisham@acexpos.com
Mr. Hisham Numan - Director of Sales
|
+966 (12) 6055550 ext. 333
+966 54 344 8106
hoda@acexpos.com
+966 (12) 6055550333
+966 54 344 8106
hoda@acexpos.com
- |
+966 (12) 6546384105
+966 50 465 5141
majaz@acexpos.com
KSA | Hoda Beydoun - Show Manager
+966 (12) 6546384 ext. 105
+966 50 465 5141
majaz@acexpos.com
INT’L | Mohammed Ifteqhar - Project Manager
THE ORGANIZER
23 ENE 2018 24ENE 2018
Established, developed and owned by the Jeddah Chamber of Commerce,
Jeddah Centre for Forums & Events offers services to the highest international
standards.
This modern exhibition complex is conveniently located just minutes from Jeddah’s
main Business Centre, Banks, Government offices, Shopping malls and Major hotels.
THE VENUE - JEDDAH CENTRE FOR FORUMS & EVENTS
.
.
-
40
. 550
.
40
. 550
.
AL-HARITHY HAS MORE THAN 40 YEARS MARKET EXPERIENCE
MANAGING OVER 550 SUCCESSFUL EXHIBITIONS IN THE KINGDOM
Jeddah based Al-Harithy Company for Exhibitions is Saudi Arabia’s leading
company in the MICE Industry and the first to own dedicated exhibitions venues
and organize international trade shows in the Kingdom.
Al-Harithy has 40 years of market experience managing over 550 successful
exhibitions in the Kingdom across a wide range of industry sectors.
The company’s impressive track record and wealth of expertise provides the
assurance that your products and services are promoted with the highest degree
of professionalism.

14. 25 ENE 2018 26ENE 2018
2018 CALNEDAR 2019 CALENDAR
Saudi Food, Hotel
& Hospitality Arabia
Saudi Building &
Interiors Exhibition
MAR
13-16
MAR
20-23
AFED 18
FEB-MAR
25-3
Automechanika - RiyadhFEB
5-7
Intersec - Saudi Arabia
APR
24-26
Beautyworld Saudi Arabia
OCT
14-16
The Events Expo
NOV
19-22
Materials Handling Saudi Arabia
NOV
28-29
Jeddah International Book FairDEC
13-23
Saudi International Motor Show
DEC
16-20
Saudi Food, Hotel
& Hospitality Arabia
Automechanika - JeddahFEB
26-28
Saudi Building &
Interiors Exhibition
MAR
18-21
MAR
26-29
Intersec - Saudi Arabia
APR
14-16
Beautyworld Saudi Arabia
OCT
27-29
Saudi International Motor Show
DEC
8-12
NOV
3 - 6
20192018
The Events Expo

15. 25 ENE 2018 26ENE 2018
Member
Association of
Event Organisers
Founding Member
Arab Union for International
Exhibitions & Conferences
nasatahtecnarussaruoyerasmelbmeesehT
RECOMMENDED FREIGHT FORWARDERS
RECOMMENDED HOTEL
info@rcjed.com dosm@frontelhotels.com
exhibitor or visitor the exhibition you are attending
hgihehtotdetomorpdnadesinagrollewsi
standard required by association memberships.info@overseass.com