IABC14 Presenation on transmedia story worlds for corporate communication. To listen to the audio of this presentation, check out Soundcloud: https://soundcloud.com/meaningbusiness/meaningbusiness-storyworld-presentation-iabc14/s-wtLwN
Our changing world: Four trends set to impact how we lead in the future. A presentation by Futurist Adam Jorlen for the Holos Group Real Leadership Program in Melbourne, Australia July 2012.
Successful business people approach their problems creatively.
Chapter 1 from Creativity in Business by Michael Ray and Rochelle Myers.
http://faculty-gsb.stanford.edu/ray/bio.html
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...Vladimir Vulic
The Global Peter Drucker Forum is an international management conference dedicated to the management philosophy of Peter Drucker. Drucker, who lived from 1909 to 2005, was a management professor, writer, and consultant, frequently referred to as a "management guru." The Forum is held annually in November, in Drucker's home town of Vienna, Austria and is put on by the Peter Drucker Society Europe, an affiliate of the Drucker Institute at Claremont Graduate University. (source: Wikipedia) The 9th Global Peter Drucker Forum was held on November 16-17, 2017 at the Hall of Sciences in Vienna. This is the selection of Top 44 Quotes from Global Peter Drucker Forum 2017.
Our changing world: Four trends set to impact how we lead in the future. A presentation by Futurist Adam Jorlen for the Holos Group Real Leadership Program in Melbourne, Australia July 2012.
Successful business people approach their problems creatively.
Chapter 1 from Creativity in Business by Michael Ray and Rochelle Myers.
http://faculty-gsb.stanford.edu/ray/bio.html
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...Vladimir Vulic
The Global Peter Drucker Forum is an international management conference dedicated to the management philosophy of Peter Drucker. Drucker, who lived from 1909 to 2005, was a management professor, writer, and consultant, frequently referred to as a "management guru." The Forum is held annually in November, in Drucker's home town of Vienna, Austria and is put on by the Peter Drucker Society Europe, an affiliate of the Drucker Institute at Claremont Graduate University. (source: Wikipedia) The 9th Global Peter Drucker Forum was held on November 16-17, 2017 at the Hall of Sciences in Vienna. This is the selection of Top 44 Quotes from Global Peter Drucker Forum 2017.
Crowdsourcing for #internalcomms. Creating shared insight through curious met...Meaning Business
Great discoveries are driven by curiosity: capturing and applying insight takes a methodical approach. Collaborative approaches can provide communicators information from the front-line that drives greater business knowledge that can be turned into performance-driving insight. With employees accustomed to rating, sharing and peer-based recommendations outside work, crowd-sourcing is an important approach inside the company. This interactive session will explore methods that generate more than an employee wish list.
Two-way communication in a networked world: user experience (UX), appreciative inquiry and crowd sourcing
How to choose methods that build empowerment and create insight through ownership
Working agile – gathering, rating and 'iterating' ideas in environments where change is constant
This session of the 2013 Melcrum Summit was developed by Jonathan Champ in collaboration with Adrian Cropley ABC.
The revolution will be televised internally: enterprise video for internal co...Meaning Business
Enterprise video can be an engaging and effective channel for internal communication. How is video being used for employees? What do you need to consider before selecting video as a channel?
View the original presentation here: http://publish.viostream.com/play/ctoaztuda7iw
The Shorter COMMS plan is a simple method for getting better outcomes from communication. Created by Meaning Business, it is available free under a Creative Commons license.
Combining World, Story and Mechanics in The Splitting | Stav GoldsteinJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | When it comes to storytelling in games, gameplay and mechanics become important parts of the designer's toolbox, and when well combined with the world and the story, can create a more wholesome experience. Fireberry Studio game artist and developer Stav Goldstein will share her thoughts from the process of creating her game The Splitting. She will describe the relationship between the world, the story and the mechanics throughout the development process.
Introducing the community of transmedia creators to the idea that, just maybe, we're actually a phenomenology media movement. From the StoryWorld 2012 conference in Los Angeles.
Use of evaluation findings; types and influences Glenn O'Neil
How are evaluation findings actually used? This presentation examines what are the different types of evaluation use and what influences use. Originally presented at the Swiss National Health Promotion Conference, 19 January 2017
Visiting lecture via Skype: Lipscomb University for Sandy Brownlee's Transmedia Storytelling. Discussing the cognitive and neuro underpinnings of the digital environment, the need to think "transmedia" with a 360 degree view for audience engagement, even when launching a single media project, such as an indie film. Includes explanation of flow channel for optimal engagement, comparable model for narrative, including narrative exit points. Examples include Three Little Pigs, East Los High and ISIL.
Alex de Carvalho covered why visual storytelling is so effective. He provided a comprehensive review of how two disciplines; visual media and storytelling converge in our brain for maximum impact. His tips offered our audience actionable advice on how to develop a sound visual storytelling strategy. Alex presented at the Visual Storytelling Summit 2016.
Understanding what is needed to turn data in to information, information into knowledge, and knowledge into wisdom is important for transmedia storytellers (and information designers in general). This short presentation is part of an in-class lecture by Peter von Stackelberg.
Agile Transition in Trouble? Using the Kotter Change Model as a Diagnostic ToolAlistair McKinnell
Agile transitions tend to imply organizational change. According to change expert John Kotter 70% of all major change efforts in organizations fail. Is it any wonder that so many agile transitions deliver only lukewarm results?
The 5.5 questions behind your strategic narrativeWayne Aspland
A strategic narrative is the ‘storification’ of your organisation, brand, project or team’s identity. A simple, inspiring narrative can help everyone around you get, buy, live and share what you’re trying to achieve... together.
ARIS Roadmap: Business and IT transformation with ARISNRB
In this presentation, Dr. Helge Hess from Software AG shares some exciting news about ARIS and its evolutions. Focusing on digitalization and its impact on all businesses, he stresses the importance of customer-centric operations as well as how digital business platform will strategically matter in the customer journey battle. What makes the difference today is your product & service experience and how you are delivering it to your customers: do things differently and do things better thanks to ARIS!
A new version of my transmedia deck I originally presented at the Miami Ad School | School of Pop Culture Engineering. A good amount of fresh material. Probably requires a good chunk of VO, but enjoy. Link coming soon.
Crowdsourcing for #internalcomms. Creating shared insight through curious met...Meaning Business
Great discoveries are driven by curiosity: capturing and applying insight takes a methodical approach. Collaborative approaches can provide communicators information from the front-line that drives greater business knowledge that can be turned into performance-driving insight. With employees accustomed to rating, sharing and peer-based recommendations outside work, crowd-sourcing is an important approach inside the company. This interactive session will explore methods that generate more than an employee wish list.
Two-way communication in a networked world: user experience (UX), appreciative inquiry and crowd sourcing
How to choose methods that build empowerment and create insight through ownership
Working agile – gathering, rating and 'iterating' ideas in environments where change is constant
This session of the 2013 Melcrum Summit was developed by Jonathan Champ in collaboration with Adrian Cropley ABC.
The revolution will be televised internally: enterprise video for internal co...Meaning Business
Enterprise video can be an engaging and effective channel for internal communication. How is video being used for employees? What do you need to consider before selecting video as a channel?
View the original presentation here: http://publish.viostream.com/play/ctoaztuda7iw
The Shorter COMMS plan is a simple method for getting better outcomes from communication. Created by Meaning Business, it is available free under a Creative Commons license.
Combining World, Story and Mechanics in The Splitting | Stav GoldsteinJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | When it comes to storytelling in games, gameplay and mechanics become important parts of the designer's toolbox, and when well combined with the world and the story, can create a more wholesome experience. Fireberry Studio game artist and developer Stav Goldstein will share her thoughts from the process of creating her game The Splitting. She will describe the relationship between the world, the story and the mechanics throughout the development process.
Introducing the community of transmedia creators to the idea that, just maybe, we're actually a phenomenology media movement. From the StoryWorld 2012 conference in Los Angeles.
Use of evaluation findings; types and influences Glenn O'Neil
How are evaluation findings actually used? This presentation examines what are the different types of evaluation use and what influences use. Originally presented at the Swiss National Health Promotion Conference, 19 January 2017
Visiting lecture via Skype: Lipscomb University for Sandy Brownlee's Transmedia Storytelling. Discussing the cognitive and neuro underpinnings of the digital environment, the need to think "transmedia" with a 360 degree view for audience engagement, even when launching a single media project, such as an indie film. Includes explanation of flow channel for optimal engagement, comparable model for narrative, including narrative exit points. Examples include Three Little Pigs, East Los High and ISIL.
Alex de Carvalho covered why visual storytelling is so effective. He provided a comprehensive review of how two disciplines; visual media and storytelling converge in our brain for maximum impact. His tips offered our audience actionable advice on how to develop a sound visual storytelling strategy. Alex presented at the Visual Storytelling Summit 2016.
Understanding what is needed to turn data in to information, information into knowledge, and knowledge into wisdom is important for transmedia storytellers (and information designers in general). This short presentation is part of an in-class lecture by Peter von Stackelberg.
Agile Transition in Trouble? Using the Kotter Change Model as a Diagnostic ToolAlistair McKinnell
Agile transitions tend to imply organizational change. According to change expert John Kotter 70% of all major change efforts in organizations fail. Is it any wonder that so many agile transitions deliver only lukewarm results?
The 5.5 questions behind your strategic narrativeWayne Aspland
A strategic narrative is the ‘storification’ of your organisation, brand, project or team’s identity. A simple, inspiring narrative can help everyone around you get, buy, live and share what you’re trying to achieve... together.
ARIS Roadmap: Business and IT transformation with ARISNRB
In this presentation, Dr. Helge Hess from Software AG shares some exciting news about ARIS and its evolutions. Focusing on digitalization and its impact on all businesses, he stresses the importance of customer-centric operations as well as how digital business platform will strategically matter in the customer journey battle. What makes the difference today is your product & service experience and how you are delivering it to your customers: do things differently and do things better thanks to ARIS!
A new version of my transmedia deck I originally presented at the Miami Ad School | School of Pop Culture Engineering. A good amount of fresh material. Probably requires a good chunk of VO, but enjoy. Link coming soon.
Once Upon a Company Time - The Science and Art of Storytelling in a Digital AgeSean Moffitt
Inspiring, educating and seed developing organizational stories with the best practices and examples of the world's best storytellers, especially geared for the digital age - a Presentation Overview from precog Digital, Wikibrands and Sean Moffitt
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
Cultivating FQ- Future Intelligence Quotient - Anticipatory thinking and making intelligent decisions in the present that will ensure value over the LONG term.
In this talk, I applied the conversation to the forces that have created irreversible shift; what the implications are for the way in which work will happen in the future, and what skill sets will ensure the best chances of success.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
3. “STORYTELLING” IS
STARTING TO MEAN
DIFFERENT THINGS
Brand story
Founder story
Leadership story
Customer story
Storytelling skills
Narrative
4. STORYWORLD
The shared universe within which the settings, characters,
objects, events, and actions of one or more narratives exist
Peter Von Stackelberg
5. ‘TRANSMEDIA’
Two or more interconnected stories told across two or more
channels which enable participation
6. A NEW TERM FOR AN OLD PRACTICE
WITH A DIFFERENCE…
9. RUMORS OF MY DEATH ARE
GREATLY EXAGGERATED
But the idea of controlling the corporate narrative has
changed…
“STORY”
10. ORGANIZATIONS FACE A DEGREE
OF COMPLEXITY GREATER THAN
EVER
Political
Open
Government
Shift
Social
Occupy
Responsibility
Economic
Collaborative
Consumption
The ‘Bitcoin’
Effect
Technological
MORE NEW
STUFF ALL
THE TIME
24. THE INTERSECTION OF
COMMUNICATION, DESIGN AND ‘PLAY’
• Personas as a tool manage complexity
• Better audience segmentation
• Building experiences rather than messages
• The ‘choose your own adventure’ model
• ‘Leveling up’ – the role of acquired experience
• Save points
27. WHAT WOULD YOUR CORPORATE
STRATEGY SOUND LIKE AS A
STORYWORLD?
• The genre and theme
• Industry and purpose
• The forces in opposition
• Competition, problem, challenge or issue
• The goals and stakes
• What does success mean?
• A unique combination of events
• What things need to happen?
• The essence of the experience
• What are the key elements of the culture, values and EVP
• The trigger
• The MOST IMPORTANT THING – WHY IS THIS
IMPORTANT?
28. SOME NEXT STEPS
How can you frame the ‘storyworld’ of your organisation?
What is the story for your employee segments?
What is the dramatic question at the heart of your strategy?
How can employees co-create this?
What will be different for your use of channels and media to
make use of them in a transmedia setting?
29. THANK YOU ---- Q&A
For a full list of resources
and templates please visit
meaningbusiness.com.au
Editor's Notes
We are here at a communicators conference because we are kind of into story.
We get that stories are our human currency, that they are how we transmit knowledge with context and meaning.
But like anything that is successful, it gets popular, and it morphs and adapts.
Content marketers love to say anything is a story.
I’m going to try to simplify things by making them more complicated for a moment.
Beyond ‘story’
Use the examples of interacting with technology as an example
Authenticity
Trust
Meaning
Engagement
Generational change
(Data supporting each)
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Context
Conditions
Rules of play
Core knowledge
How to ‘navigate’ – skills, trade, etc
Objectives, quests, desires, pathways
Role of the ESN
Mashups
Memes
What resources are available for ‘remixing’ in your organisation