This document provides sample sales scripts for various situations, including calling a friend to host a home party, confirming an appointment, notifying a customer that an order has shipped, following up after an order arrives, making a repeat business call, and addressing common objections. The scripts are intended to help salespeople sound more natural and prepared when interacting with customers over the phone or in person.
Hostess Coaching is one of the most important parts of growing your home party business, if not the most important part. Hostesses will be your biggest ally in referrals and helping you to continue your businesses forward with their friends, and their friends’ friends and so on.
In this time we have together I will provide you with some fresh ideas and suggestions that could take your hostess coaching experience to the next level.
The document provides guidance for Avon representatives on how to successfully host home parties to increase sales. It includes tips for preparing a home party kit, identifying potential hostesses, scheduling events, creating invitations, running the party with games and demonstrations, and following up after the party. Hostesses are rewarded with shopping credits based on the total sales from the party.
A book by Jeffrey J Fox
Inspired by Native American tradition, the Rainmaker is one who uses his power to bring rain to nourish crops that feed the tribe.
These collection of sales advice shows readers how to pursue, win and maintain potential clients in the market
Interested in becoming an Avon Rep? This presentation has all the info you need to begin your journey with Avon.
www.startavon.com
reference code: raqueldelemos
To improve sales and customer service, travel agents should focus on selling the experience of destinations rather than just facts, train employees daily for 10 minutes on relevant topics, and make customers feel appreciated through small gestures like using their names. Agents should also keep their office clean and organized to create a welcoming environment for customers.
My Team Connects Lucky Deck of Content IdeasJen McGahan
The document provides tips for content to include in emails to customers and subscribers. It suggests sharing the story of how the business started, its mission statement, employees, FAQs, customer testimonials, case studies, trends, complementary products, best sellers, industry myths, blog posts, social media content, respected industry figures, predictions for the future of the industry, the lighter side of the business, opportunities to engage on other social platforms, trade shows and vendors, regional considerations, holidays, best practices, history of products/services, videos, contests, "customer of the week", books and movies for inspiration, targeted segments based on customer information, "last chance" to update preferences, common problems and solutions, dislikes about the
The document provides an overview and guidance for a new role in the Individualist and Via C department. It outlines expectations for the department, selling skills, building relationships with customers, and key trends for the season. The 5 core rules of success are to build relationships with customers, treat each uniquely, love the product, find the romance in each piece, and ensure details are attended to.
Hostess Coaching is one of the most important parts of growing your home party business, if not the most important part. Hostesses will be your biggest ally in referrals and helping you to continue your businesses forward with their friends, and their friends’ friends and so on.
In this time we have together I will provide you with some fresh ideas and suggestions that could take your hostess coaching experience to the next level.
The document provides guidance for Avon representatives on how to successfully host home parties to increase sales. It includes tips for preparing a home party kit, identifying potential hostesses, scheduling events, creating invitations, running the party with games and demonstrations, and following up after the party. Hostesses are rewarded with shopping credits based on the total sales from the party.
A book by Jeffrey J Fox
Inspired by Native American tradition, the Rainmaker is one who uses his power to bring rain to nourish crops that feed the tribe.
These collection of sales advice shows readers how to pursue, win and maintain potential clients in the market
Interested in becoming an Avon Rep? This presentation has all the info you need to begin your journey with Avon.
www.startavon.com
reference code: raqueldelemos
To improve sales and customer service, travel agents should focus on selling the experience of destinations rather than just facts, train employees daily for 10 minutes on relevant topics, and make customers feel appreciated through small gestures like using their names. Agents should also keep their office clean and organized to create a welcoming environment for customers.
My Team Connects Lucky Deck of Content IdeasJen McGahan
The document provides tips for content to include in emails to customers and subscribers. It suggests sharing the story of how the business started, its mission statement, employees, FAQs, customer testimonials, case studies, trends, complementary products, best sellers, industry myths, blog posts, social media content, respected industry figures, predictions for the future of the industry, the lighter side of the business, opportunities to engage on other social platforms, trade shows and vendors, regional considerations, holidays, best practices, history of products/services, videos, contests, "customer of the week", books and movies for inspiration, targeted segments based on customer information, "last chance" to update preferences, common problems and solutions, dislikes about the
The document provides an overview and guidance for a new role in the Individualist and Via C department. It outlines expectations for the department, selling skills, building relationships with customers, and key trends for the season. The 5 core rules of success are to build relationships with customers, treat each uniquely, love the product, find the romance in each piece, and ensure details are attended to.
Megan Longo is the marketing director for Flagship Restaurant Group, an Omaha-based company that owns 4 restaurants in Omaha and locations in other cities. She discusses strategies for turning customers into brand advocates through joining online conversations on Facebook, Twitter, and review sites; keeping in touch with customers through an email autoresponder program; winning back disgruntled customers; and rewarding customer loyalty. The presentation focuses on building relationships with customers online and providing incentives to keep them engaged with the brand.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
HOW TO REINVENT YOUR BUSINESS RELATIONSHIPS THROUGH PARTNERSHIPSLisbeth Calandrino
Want to build your business? Build partnerships with your customers. The power point is a parable built around my grandfather Tony, the wine maker. If he were alive, he would have been a social media wizard! He loved his customers and focused on giving them what they wanted.
Putting real effort into making your clients and customers feel special can have amazing rewards for your business.
Learn how to make your clients feel truly valued.
Holiday marketing ideas that won't break the bankOlend Mihali
The document provides 10 low-cost marketing ideas for small businesses to use during the holiday season. These ideas include hosting an open house, rewarding loyal customers, giving a digital presence a holiday makeover, partnering with other local businesses, supporting local charities, offering gift certificates, pitching products for gift guides, showing off brands in everyday settings, exhibiting at holiday shows, and joining Small Business Saturday initiatives. All of these ideas allow small businesses to increase sales and brand awareness without breaking the bank.
- Customers are more likely to do business with and refer companies they remember. Regular communication through personalized cards is an affordable way to stay top-of-mind.
- Successful business people like Tom Hopkins and Joe Girard sent thousands of thank you cards annually, contributing to their referrals and sales.
- Services like SendOutCards allow sending cards easily from your computer with one click, keeping in contact with customers for less than $1 each.
When Culture Is Everything - A Brief Lesson from ZapposAgus Iskandar
Zappos is an online shoe and apparel retailer that generates over $1 billion in annual revenue. It is known for its unique company culture, which prioritizes delivering excellent customer service and embracing fun and creativity. The company's 10 core values, such as delivering "WOW" through service and building a positive team spirit, have helped make Zappos one of the best companies to work for and contributed to high customer loyalty and word-of-mouth marketing. Zappos' culture-focused business approach has led to significant financial success and inspired many other organizations.
The document discusses brand values and the four characteristics of a good brand. It defines brand values as functional, emotional, or strategic parameters that define a brand and distinguish it from competitors. The four characteristics of a good brand are being authentic by staying true to core values, being relevant by evolving with consumer needs, being consistent in product quality and messaging, and making a commitment to deliver on brand promises. Examples like Amul, Tesla, P&G, YouTube, and Domino's are provided to illustrate these concepts.
The document discusses the author's observations from analyzing different stores in their local mall. The author realized they did not pay close attention to details like store music, decorations, and layouts. They summarize key aspects they noticed for each store, including Sephora's bright advertisements and high ceilings, Yankee Candle's warm atmosphere, and Victoria's Secret's models and measuring tools. Overall, the author learned stores carefully design elements to match their atmosphere and represent their brand.
BOOST YOUR BUSINESS: (3) put the phone to work for youMichael McKenna
This document provides tips and strategies for using phone calls to grow a real estate business. It discusses the importance of calling and maintaining relationships with customers. Some key points:
- Calling prospects regularly can lead to appointments and listings. The formula suggested is to dial 100 calls to get 30 connections and ultimately 1 listing appointment.
- It's important to have conversations rather than just leaving messages. Follow tips like acting as a friendly host, taking time to listen, asking open-ended questions, and listening actively.
- Set goals to make a minimum of 50 calls per week and track appointments generated. Roleplay sample call dialogues for different prospect types like open house guests or just-listed neighbors.
- Remember
Blackpool
UNLIMITED INCOME Part time hours, own boss, great support
EARN £50-£500+ PER WEEK or unlimited income depending on what hours & energy you put in! Offer open to anyone in the UK, Ireland, Scotland, Wales, Germany and Holland. KLEENEZE genuine UK P.. - Price: small outlay http://ezeinfopack.net/638992
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
Ways of staying close to customers- Customer Relationship Management Sempungu Godfrey
1) Staying close to customers is important for businesses. Methods include sending helpful information, notifications about new developments, and valued customer discounts.
2) It is wise to compensate customers for problems, resolve complaints in their favor, and accept returns unconditionally to delight customers.
3) Businesses should also honor customer privacy, keep promises, give feedback on referrals, and keep open lines of communication. Taking these steps builds trust and strong customer relationships.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
This document contains reviews from multiple sources praising real estate agent Otniel Gil. The reviews describe Gil as highly responsive, knowledgeable about the local real estate market, and skilled at negotiating deals. They indicate he helped clients successfully buy and sell homes and always went above and beyond to ensure their satisfaction. The reviews recommend Gil without hesitation and state he will continue to be used for any future real estate needs.
Father of Bride Speeches - Useful IdeasRubia Olivia
This document provides guidance for fathers giving a speech at their daughter's wedding. It recommends that the speech be beneficial, honest, reliable, and memorable for both the couple and guests. The speech should be short while still conveying a meaningful message. Examples and templates can help fathers develop an interesting speech that appropriately acknowledges the couple and guests. Researching examples online, in books, or videos allows fathers to efficiently find inspiration.
The document provides tips for hosting a successful party as a Do You Bake? ambassador in 4 steps: 1) Know your products inside and out, 2) Be prepared with necessary party supplies, 3) Present with passion to keep guests engaged, and 4) Follow up with guests after the party. Key recommendations include making flashcards to learn product details, practicing taking orders, keeping presentations short and fun, getting guests involved, and following up consistently with customers and recruits.
The document provides tips for prospecting, setting appointments, presenting, overcoming objections, and mastering products in the financial services industry. It emphasizes the importance of consistent prospecting through warm leads, practicing effective scripts for initial conversations, setting clear appointments by addressing common objections, giving simple and focused presentations, and truly learning the products to build confidence.
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually led Zappos. It then summarizes key aspects of Zappos' corporate background, culture of customer service, and strategies for building a brand focused on long-term sustainability and happiness. The presentation emphasizes Zappos' core values and culture as the foundation for its success.
Megan Longo is the marketing director for Flagship Restaurant Group, an Omaha-based company that owns 4 restaurants in Omaha and locations in other cities. She discusses strategies for turning customers into brand advocates through joining online conversations on Facebook, Twitter, and review sites; keeping in touch with customers through an email autoresponder program; winning back disgruntled customers; and rewarding customer loyalty. The presentation focuses on building relationships with customers online and providing incentives to keep them engaged with the brand.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
HOW TO REINVENT YOUR BUSINESS RELATIONSHIPS THROUGH PARTNERSHIPSLisbeth Calandrino
Want to build your business? Build partnerships with your customers. The power point is a parable built around my grandfather Tony, the wine maker. If he were alive, he would have been a social media wizard! He loved his customers and focused on giving them what they wanted.
Putting real effort into making your clients and customers feel special can have amazing rewards for your business.
Learn how to make your clients feel truly valued.
Holiday marketing ideas that won't break the bankOlend Mihali
The document provides 10 low-cost marketing ideas for small businesses to use during the holiday season. These ideas include hosting an open house, rewarding loyal customers, giving a digital presence a holiday makeover, partnering with other local businesses, supporting local charities, offering gift certificates, pitching products for gift guides, showing off brands in everyday settings, exhibiting at holiday shows, and joining Small Business Saturday initiatives. All of these ideas allow small businesses to increase sales and brand awareness without breaking the bank.
- Customers are more likely to do business with and refer companies they remember. Regular communication through personalized cards is an affordable way to stay top-of-mind.
- Successful business people like Tom Hopkins and Joe Girard sent thousands of thank you cards annually, contributing to their referrals and sales.
- Services like SendOutCards allow sending cards easily from your computer with one click, keeping in contact with customers for less than $1 each.
When Culture Is Everything - A Brief Lesson from ZapposAgus Iskandar
Zappos is an online shoe and apparel retailer that generates over $1 billion in annual revenue. It is known for its unique company culture, which prioritizes delivering excellent customer service and embracing fun and creativity. The company's 10 core values, such as delivering "WOW" through service and building a positive team spirit, have helped make Zappos one of the best companies to work for and contributed to high customer loyalty and word-of-mouth marketing. Zappos' culture-focused business approach has led to significant financial success and inspired many other organizations.
The document discusses brand values and the four characteristics of a good brand. It defines brand values as functional, emotional, or strategic parameters that define a brand and distinguish it from competitors. The four characteristics of a good brand are being authentic by staying true to core values, being relevant by evolving with consumer needs, being consistent in product quality and messaging, and making a commitment to deliver on brand promises. Examples like Amul, Tesla, P&G, YouTube, and Domino's are provided to illustrate these concepts.
The document discusses the author's observations from analyzing different stores in their local mall. The author realized they did not pay close attention to details like store music, decorations, and layouts. They summarize key aspects they noticed for each store, including Sephora's bright advertisements and high ceilings, Yankee Candle's warm atmosphere, and Victoria's Secret's models and measuring tools. Overall, the author learned stores carefully design elements to match their atmosphere and represent their brand.
BOOST YOUR BUSINESS: (3) put the phone to work for youMichael McKenna
This document provides tips and strategies for using phone calls to grow a real estate business. It discusses the importance of calling and maintaining relationships with customers. Some key points:
- Calling prospects regularly can lead to appointments and listings. The formula suggested is to dial 100 calls to get 30 connections and ultimately 1 listing appointment.
- It's important to have conversations rather than just leaving messages. Follow tips like acting as a friendly host, taking time to listen, asking open-ended questions, and listening actively.
- Set goals to make a minimum of 50 calls per week and track appointments generated. Roleplay sample call dialogues for different prospect types like open house guests or just-listed neighbors.
- Remember
Blackpool
UNLIMITED INCOME Part time hours, own boss, great support
EARN £50-£500+ PER WEEK or unlimited income depending on what hours & energy you put in! Offer open to anyone in the UK, Ireland, Scotland, Wales, Germany and Holland. KLEENEZE genuine UK P.. - Price: small outlay http://ezeinfopack.net/638992
eCommerce Expo Melbourne - Engaging your CustomersDaniel McMahon
Engaging with your customers online to create long lasting relationships.
A war story from the trenches, and what you can learn and apply to transform your own relationship with your customers.
Ways of staying close to customers- Customer Relationship Management Sempungu Godfrey
1) Staying close to customers is important for businesses. Methods include sending helpful information, notifications about new developments, and valued customer discounts.
2) It is wise to compensate customers for problems, resolve complaints in their favor, and accept returns unconditionally to delight customers.
3) Businesses should also honor customer privacy, keep promises, give feedback on referrals, and keep open lines of communication. Taking these steps builds trust and strong customer relationships.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
This document contains reviews from multiple sources praising real estate agent Otniel Gil. The reviews describe Gil as highly responsive, knowledgeable about the local real estate market, and skilled at negotiating deals. They indicate he helped clients successfully buy and sell homes and always went above and beyond to ensure their satisfaction. The reviews recommend Gil without hesitation and state he will continue to be used for any future real estate needs.
Father of Bride Speeches - Useful IdeasRubia Olivia
This document provides guidance for fathers giving a speech at their daughter's wedding. It recommends that the speech be beneficial, honest, reliable, and memorable for both the couple and guests. The speech should be short while still conveying a meaningful message. Examples and templates can help fathers develop an interesting speech that appropriately acknowledges the couple and guests. Researching examples online, in books, or videos allows fathers to efficiently find inspiration.
The document provides tips for hosting a successful party as a Do You Bake? ambassador in 4 steps: 1) Know your products inside and out, 2) Be prepared with necessary party supplies, 3) Present with passion to keep guests engaged, and 4) Follow up with guests after the party. Key recommendations include making flashcards to learn product details, practicing taking orders, keeping presentations short and fun, getting guests involved, and following up consistently with customers and recruits.
The document provides tips for prospecting, setting appointments, presenting, overcoming objections, and mastering products in the financial services industry. It emphasizes the importance of consistent prospecting through warm leads, practicing effective scripts for initial conversations, setting clear appointments by addressing common objections, giving simple and focused presentations, and truly learning the products to build confidence.
The document provides an overview of Tony Hsieh and Zappos. It discusses Tony's background and how he became involved with and eventually led Zappos. It then summarizes key aspects of Zappos' corporate background, culture of customer service, and strategies for building a brand focused on long-term sustainability and happiness. The presentation emphasizes Zappos' core values and culture as the foundation for its success.
Zappos - Vegas Young Professionals - 5-12-09zappos
Tony Hsieh, CEO of Zappos, discusses the company's background and culture. Zappos started as an online shoe retailer in 1999 and has since expanded to offer clothing, handbags, and other products. The company emphasizes outstanding customer service through fast shipping, easy returns, and friendly customer support. Zappos has experienced strong growth in sales and customer base due to its focus on customer satisfaction and building a positive workplace culture defined by its ten core values. Hsieh believes focusing on culture and customer happiness will lead to long term business success.
- Alfred Lin provides a brief background on his career prior to joining Zappos, including founding Venture Frogs and investing in Tellme Networks and Zappos.com.
- Zappos was founded in 1999 and has grown to 1400 employees across its Las Vegas and Kentucky locations. It focuses on providing the best online shopping experience through fast shipping, free returns, and excellent customer service.
- Zappos prides itself on delivering happiness to both customers and employees. It emphasizes building a positive culture through its 10 core values like delivering wow through service, embracing change, and being passionate.
- Tony Hsieh is the CEO of Zappos, an online shoe and clothing retailer founded in 1999 that emphasizes outstanding customer service.
- Zappos has grown rapidly, now employing over 1,300 people and ranking highly on "best places to work" lists. They focus on delivering happiness to both customers and employees through their core values and culture.
- Hsieh discusses how Zappos' culture and commitment to customer service has led to high repeat customer rates, and how companies can build a strong brand by focusing on transparency, vision, relationships and long-term thinking over quick profits.
Tony Hsieh founded Zappos in 1999 and has since grown it to over $1 billion in annual sales. Zappos prioritizes excellent customer service, offering free shipping and returns along with a 365-day return policy. The company has over 1,000 brands and gets most of its business from repeat customers, who on average spend more than first-time customers. Hsieh attributes much of Zappos' success to its strong company culture and core values like delivering "WOW" customer service.
Win It Before You're In It - The Power of a Pre-Listing Process Sean Carpenter
This presentation was delivered at the 2011 Gen Blue event for Coldwell Banker in Las Vegas, Nevada. It shares the ten steps Realtor's must take to get the listings every time.
Tony Hsieh founded Zappos in 1999 after selling his previous company LinkExchange to Microsoft for $265 million. Zappos started as an online shoe retailer and has since expanded into other clothing and accessory categories. The company emphasizes outstanding customer service through its 365-day return policy, fast shipping, and friendly customer service representatives. Zappos prides itself on its unique culture and core values such as delivering "WOW" customer service. The company believes that by focusing on its culture and putting customers first, it can build a long-term sustainable brand with high customer loyalty and repeat business.
- Zappos is an online retailer founded in 1999 that sells clothing, shoes and accessories and prioritizes customer service. It has over 1,000 brands and ships orders quickly with free shipping and returns.
- Zappos has a strong culture focused on its 10 core values like delivering wow through service, embracing change and having fun. It aims to deliver happiness to both customers and employees.
- The company has experienced rapid growth in sales and repeat customers due to its excellent customer service and culture. Over time, more customers buy more often from Zappos.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
Tony Hsieh, CEO of Zappos, discusses the company's core values of delivering happiness to both customers and employees. He emphasizes building a strong company culture based on transparency, commitment to relationships, and pursuing a long-term vision of happiness rather than short-term profits. Hsieh recommends other companies spend time studying the science of happiness and finding their higher purpose to help guide business decisions.
Customer Experience Myth Busting
“Customer Experience” is quickly becoming a catch-all to describe anything that is remotely related to customers. This presentation will bust some of the most commonly understood myths out there and set the record straight:
- Myth 1: Customer Experience is the same as Customer Service.
- Myth 2: It’s nice to do but it’s not going to impact the bottom line.
- Myth 3: It’s only relevant to retailers.
- Myth 4: You’re sorted if you have a customer experience department.
Zappos lessons: Building a Customer-Focused CultureThor
Zappos is committed to providing excellent customer service. They aim to wow customers at every step, from fast shipping and easy returns to friendly, helpful customer service. This focus on customer service has led to strong customer loyalty, with 75% of purchases coming from repeat customers who spend more on average than new customers. Word of mouth has significantly boosted Zappos' marketing, with over 40% of new customers coming from personal referrals. To build this customer-focused culture, Zappos commits to customer service in its mission, establishes core values centered on service, and actively manages culture company-wide with training, storytelling, and performance reviews based partly on living those values.
Tony Hsieh, CEO of Zappos, discusses how the company has built a brand that matters through focusing on vision, repeat customers, transparency, and culture. Zappos prioritizes excellent customer service, including free shipping and returns. The company has grown to over 1,600 employees and $111 average order size for first-time customers that increases for repeat customers. Zappos also shares information openly and has a strong culture defined by ten core values.
The document outlines a formula for real estate agent success in 2015 that involves focusing on relationship building and daily activities to increase visibility and interactions with clients and potential clients. It recommends agents perform 7 simple daily and weekly activities, like writing personal notes, focusing on contact lists divided into those ready to buy/sell and those who may buy/sell, and conducting real estate reviews and interviews. Implementing these low-effort high-impact activities consistently is presented as a path to higher income through more transactions.
This document provides guidance on empowering employees to provide excellent customer service. It emphasizes putting the customer first and making sure any actions taken are ethical. It stresses the importance of customer service and courtesy in retaining customers. Various CREDCO products and services are described, including credit reports, verification services, and online offerings. The value of lifetime customers and maintaining a positive attitude are also discussed.
Alfred Lin provides a summary of his background and experience, including founding Zappos in 1999. He discusses how Zappos has grown to 1400 employees and focuses on providing the best customer service through fast shipping, easy returns, and friendly customer support. Recent recognition includes being named one of the top companies to work for. Zappos is focused on owning their brand in clothing, customer service, and culture. Lin emphasizes building core values and culture at Zappos through transparency and living the brand. He discusses the importance of vision, relationships, and thinking long term to build a sustainable brand that matters.
Growth Opportunities Through Email Marketing - Internet Hungary 2017Yosef Silver
Are you making the most of your email marketing? In this presentation, we explore opportunities to grow ROI by looking at data, automation, list growth and editorial planning.
Originally presented at <a href="https://www.internethungary.com/eloadok/yosef-silver-2215">Internet Hungary</a>, September 2017.
Zappos Preso 2009-08-09 Inman Real Estate ConnectAlfred Lin
Alfred Lin provides an overview of his background and experience, including founding Zappos in 1999. He discusses Zappos' growth, culture, and focus on customer service. The company prioritizes delivering happiness to customers and employees through excellent service, selection, and culture. Lin emphasizes living the brand's core values and building relationships to establish a sustainable brand that matters over the long term.
Tony Hsieh, CEO of Zappos, discusses building a brand that matters through focusing on vision, repeat customers, transparency, and culture. Zappos prioritizes customer service through its 365-day return policy, free shipping and returns, and 24/7 customer service. Three-quarters of Zappos purchases are from repeat customers who spend more on average and order more frequently than new customers. Zappos' core values and culture training help deliver exceptional customer service.