The Eco-Jacket
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This project involved bringing together two industries that rarely intersect at any point: waste paper and warm clothes. It re-imagines the end-use of waste paper, beyond just recycling. It proposes re-purposing the cellulose in that paper, processing it and using it as the lining in warm clothing. This results in creating a closed loop, saving on raw material costs and a highly effective, yet underutilized insulator being put to good use.
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The Eco-Jacket
- 3. The Product Cheaper. Better. More environmentally friendly. Local jobs creation
- 4. A Comparison Traditional Wool Production Eco-Jacket
- 5. The Business Model Key Partners: Local Waste Paper Industry, Garment Manufacturers Cost Structure Revenue Stream
- 6. What does the customer say? • Brand is king • Long life • Popular Retail outlets (except Walmart) • $100 to $150 price range • Loved the concept • Price, comparable feel important for transition
- 7. Why is this a great investment • Waste paper price (<30c per pound) • Wool price ($7-8 per pound) • Processing costs- much simpler. • Lower distribution costs • Huge jobs creation locally • Environmental resource protection
- 8. Future Challenges • Moldy Cellulose • Settling over time- insulation decreases • General durability of jacket • How would you wash it?
Editor's Notes
- Wool consumption within US itself, energy equivalent of 125,000 homes in the year Polyester, takes 80% of material, petroleum Jobs outsourced outside
- Cheaper because of business model and raw material from waste stream. Better because of the R-value thing. More enviromentally friendly and jobs creation locally.
- Quality most important. Durability over 5-6 years. Major distribution channels are – Macy’s, JC Penny etc. Would consider if guaranteed that quality (from a trusted brand). Price and feel must be comparable.
- Mold - rain or water vapor. Settling- cellulose can get compacted. Durability- link to customer research. Making whole product last long. Washing/Cleaning- from customer discovery.